The Content Journey: illustrated by Dribbble designers from around the globe
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Transcript of The Content Journey: illustrated by Dribbble designers from around the globe
![Page 1: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/1.jpg)
illustration
by Id
an Shani
![Page 2: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/2.jpg)
Why should you care?
content...It'sonly
illustration by Simon Oxley
![Page 3: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/3.jpg)
Qualit Content
g e n e r a t e s i n b o u n d t r a f f i cy
illustration by Simon Oxley
![Page 4: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/4.jpg)
Quality Content
increases conversion & engagement
illustration by Mario Jacome
![Page 5: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/5.jpg)
Quality Content
& reputat ionelevates
brand awareness
illustration by Artem Merenfeld
![Page 6: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/6.jpg)
creates
Content
Quality
thought
leadership
illustration by Meg Robichaud
![Page 7: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/7.jpg)
Quality Content
is the foundation f SEO
illustration by Kemal Sanli
![Page 8: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/8.jpg)
So we settled this.You should care.
Deeply.
So we settled this.
You should care.Deeply.
illustration by Simon Oxley
![Page 9: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/9.jpg)
Now,hop on
and
let's take the content journey.
illustration by Julien
![Page 10: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/10.jpg)
Firststop:
c o n t e n tc r e a t i o n
illustration by Natalka Dmitrova
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Themost
importa
nt conten
t
advice
EVER:
planbeforeyouwrite
illustration by Murat
Kalkavan
![Page 12: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/12.jpg)
You need
to ask yourself
a few questions
prior to writing:illustration by Murat Kalkavan
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1
Whoare
youwriting
for?
question
illustration by Julien
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A L W A Y Sw r i t e
f o rs o m e o n e
we
Because
illustration by Hanno
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Exc ept
Kafkasfor the few
t h a t w r i t e
f o r t h e d r awe r . . .
illustration
by Hanno
![Page 16: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/16.jpg)
And breakdown your
targetaudience,
segment thehell out of it.
illustration by Roko Kerovec
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2
Wh
y ar
e yo
u w
riti
ng
question
illustration by Meg Robichaud
![Page 18: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/18.jpg)
promote?
or self
Are you looking to educate
illustration by Simon Oxley
![Page 19: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/19.jpg)
means you have a valuable insight to share
EDUCATE
a
v b
a
l
ui
n
s
i
gh
tle
illustration
by Simon
Oxley
![Page 20: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/20.jpg)
And there's nothing wrong with self-promotion.
Here:BrightInfo is the smartest personalization solution out there.
illustration by Meg Robichaud
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3Where is it going to be published?
question
illustration by Meg Robichaud
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The target publication has major implications on your writing as far as:
language
examples audience
style
illustration by Artem Merenfeld
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Writing without knowingwhere it’ll be published islike hunting in the dark,with earmuffs on, noteven knowing if thereare deer in the forest.
illustration by Murat Kalkavan
![Page 24: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/24.jpg)
One more thing before you start writing. The other most important content advice EVER:
DO
an OUTLINE
!
illustration by Meg Robichaud
![Page 25: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/25.jpg)
OUTLINE GIVES YOUR WRITING STRUCTURE & DIRECTION.
LIKE DOING WIRE FRAME
FOR A
WEBSITE
IT'S
illustration
by Hanno
![Page 26: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/26.jpg)
If you don'tdo an outlineyou'll lose your focus
and might even lose a finger...
illustration by Hanno
![Page 27: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/27.jpg)
Alright champ. Let's start writing.
illustration by Meg Robichaud
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THE THREE GOLDEN RULES OF CONTENT WRITING:
1 2 3
CONTEXT | DATA | EXAMPLESillustration by Kemal Sanli
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CONTEXT
Don ' tassume your audience
illustration
by W
ijtze Valkem
a
everything you doknows
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DATA
Backing your reasoning with DATA leaves no room for doubt.
illustration by Mario Jacome
![Page 31: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/31.jpg)
Give examples
EXAMPLESClarify ThingsSuper Quickly
your audience’s world
from
illustration
by Kemal S
anli
![Page 32: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/32.jpg)
Lastthingto do:
Craft Your Title
illustration
by M
eg Robichaud
![Page 33: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/33.jpg)
Which means the title works.Here’s why:
5 Simple Tricks to Help You Write Catchy Titles
Wish you could read this
article right now, right?
illustration by Roko Kerovec
![Page 34: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/34.jpg)
It frames
the boundaries:
It makes
two promises:
5 simple tricks
The tricks are simpleYou'll be able to write catchy titles
illustration by Natalka Dmitrova
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NEXT STOP: POST-WRITING
g e t t i n g E Y E B A L L S t o y o u r c o n t e n t
Your mission now,should you choose
to accept it:
illustration by Kemal Sanli
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Before everything else,
bring in a Killer Paid Media GuyKiller Paid Media Guy
illustration by Roko Kerovec
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is
Discoverableeasily
make sure
the
content
onyour
site
easilydiscoverable
NEXT,
illustration by Julien
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illustration by Natalka Dmitrova
Because one of the biggest content problems is
CONTENT IS LIKE ICE CREAM once you unwrap it, it starts to melt
SHORT
SHELF
LIFE
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organise your blog into categories
FIRST,
and present as many posts on each page
illustration by Kemal Sanli
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contentapproach
S
be
proacti
ve
inyouron-site
econd,
illustration by Murat Kalkavan
![Page 42: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/42.jpg)
Your secret weapon:
PCe r s o n a l i z e d
Re c o mm
enda
oet t
nn t i o n s
#PCR is in da house
illustration by Wijtze Valkema
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what's
illustration by Wijtze Valkema
that engage visitors during their
that?
PCR
relevant contentrecommending the most
natural browsing flow
-based smart widgetsAI-
![Page 44: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/44.jpg)
ANONYMOUS VISITORS
PCR provide a personalized browsing experience
even for
illustration by Sergej Pehterev
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regardless of when they were created.
PCRmake
useof
001 %your
content ass etsof
illustration by Kemal Sanli
![Page 46: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/46.jpg)
PCR
significantly increase content ROIsignificantly increase content ROI
illustration by Julien
![Page 47: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/47.jpg)
deepen engagementCCPP
RR
increase conversion
&
illustration by Simon Oxley
![Page 48: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/48.jpg)
illustration by Idan
Shani
![Page 49: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/49.jpg)
Sothereyouhaveit:
ofev
erypiec
eof
con
you create
This
ishow
youmakethemost
tent
illustration by Wijtze Valkema
![Page 50: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/50.jpg)
CONCEPTto
EXECUTION
and
beyo
nd
. ..
from
THIS
WASthe JOU
RNEY
CON
TENT
of
ofa P
I E C E
illustration by Hanno
![Page 51: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/51.jpg)
Want to learn more?
The essentialguide tocontent
personalization
Download eBook
illustration by Artem
Merenfeld
![Page 52: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/52.jpg)
Personalize your websitecontent to increase conversion
Free Trialillustration by Julien
![Page 53: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/53.jpg)
In order of appearance:
Idan ShaniSimon Oxley
Mario JacomeArtem Merenfeld
Meg RobichaudKemal Sanli
lick them... Go ahead, clic
k them... Go ahead, clic
k them...Go ahead, click them... G
o ahead, click them
JulienNatalka Dmitrova
Murat KalkavanHanno
Roko KerovecWijtze Vakema
Pedja Rusic
a BIG round of APPLAUSE for all the incredible DESIGNERS
Sergej Pehterev
![Page 54: The Content Journey: illustrated by Dribbble designers from around the globe](https://reader037.fdocuments.in/reader037/viewer/2022100723/58f9b322760da3da068bd2bc/html5/thumbnails/54.jpg)
written by
produced by
Assaf Dudai
Merav Zacks
Nothing to click here f
olks
2016 BrightInfo No marketers were harmed in the making of this presentation.