illustration

by Id

an Shani

Why should you care?

content...It'sonly

illustration by Simon Oxley

Qualit       Content

g e n e r a t e s i n b o u n d t r a f f i cy

illustration by Simon Oxley

Quality Content

increases conversion & engagement

illustration by Mario Jacome

Quality Content

& reputat ionelevates

brand awareness

illustration by Artem Merenfeld

creates

Content

Quality

thought

leadership

illustration by Meg Robichaud

Quality                 Content

is the foundation f SEO

illustration by Kemal Sanli

So we settled this.You should care.

Deeply.

So we settled this.

You should care.Deeply.

illustration by Simon Oxley

Now,hop on

and

let's take the content journey.

illustration by Julien

Firststop:

c o n t e n tc r e a t i o n

illustration by Natalka Dmitrova

Themost

importa

nt conten

t

advice

EVER:

planbeforeyouwrite

illustration by Murat

Kalkavan

You                need

to ask      yourself

 a few          questions

prior to       writing:illustration by Murat Kalkavan

1

Whoare

youwriting

for?

question

illustration by Julien

A L W A Y Sw r i t e

f o rs o m e o n e

we

Because

illustration by Hanno

Exc ept

Kafkasfor the few

t h a t w r i t e

f o r t h e d r awe r . . .

illustration

by Hanno

And breakdown your

targetaudience,

segment thehell out of it.

illustration by Roko Kerovec

2

Wh

y ar

e yo

u w

riti

ng

question

illustration by Meg Robichaud

promote?

or self

Are you looking to educate

illustration by Simon Oxley

means you have a valuable insight to share

EDUCATE

a

v b

a

l

ui

n

s

i

gh

tle

illustration

by Simon

Oxley

And there's nothing wrong with self-promotion.

Here:BrightInfo is the smartest personalization solution out there.

illustration by Meg Robichaud

3Where is it going to be published?

question

illustration by Meg Robichaud

The target publication has major implications on your writing as far as:

language

examples audience

style

illustration by Artem Merenfeld

Writing without knowingwhere it’ll be published islike hunting in the dark,with earmuffs on, noteven knowing if thereare deer in the forest.

illustration by Murat Kalkavan

One more thing before you start writing. The other most important content advice EVER:

DO

an OUTLINE

!

illustration by Meg Robichaud

OUTLINE GIVES YOUR WRITING STRUCTURE & DIRECTION.

LIKE DOING WIRE FRAME

FOR  A

WEBSITE

IT'S

illustration

by Hanno

If you don'tdo an outlineyou'll lose your focus

and might even lose a finger...

illustration by Hanno

Alright champ. Let's start writing.

illustration by Meg Robichaud

THE THREE GOLDEN RULES OF CONTENT WRITING:

1 2 3

CONTEXT | DATA | EXAMPLESillustration by Kemal Sanli

CONTEXT

Don ' tassume your audience

illustration

by W

ijtze Valkem

a

everything you doknows

DATA

Backing your reasoning with DATA leaves no room for doubt.

illustration by Mario Jacome

Give examples

EXAMPLESClarify ThingsSuper Quickly

your audience’s world

from

illustration

by Kemal S

anli

Lastthingto do:

Craft Your Title

illustration

by M

eg Robichaud

Which means the title works.Here’s why:

5 Simple Tricks to Help You Write Catchy Titles

Wish you could read this

article right now, right?

illustration by Roko Kerovec

It frames

the boundaries:

It makes

two promises:

5 simple tricks

The tricks are simpleYou'll be able to write catchy titles

illustration by Natalka Dmitrova

NEXT STOP: POST-WRITING

g e t t i n g E Y E B A L L S t o y o u r c o n t e n t

Your mission now,should you choose

to accept it:

illustration by Kemal Sanli

Before everything else,

bring in a Killer Paid Media GuyKiller Paid Media Guy

illustration by Roko Kerovec

is

Discoverableeasily

make sure

the

content

onyour

site

easilydiscoverable

NEXT,

illustration by Julien

illustration by Natalka Dmitrova

Because one of the biggest content problems is

CONTENT IS LIKE ICE CREAM once you unwrap it, it starts to melt

SHORT

SHELF

LIFE

organise your blog into categories

FIRST,

and present as many posts on each page

illustration by Kemal Sanli

contentapproach

S

be

proacti

ve

inyouron-site

econd,

illustration by Murat Kalkavan

Your secret weapon:

PCe r s o n a l i z e d

Re c o mm

enda

oet t

nn t i o n s

#PCR is in da house

illustration by Wijtze Valkema

what's

illustration by Wijtze Valkema

that engage visitors during their

that?

PCR

relevant contentrecommending the most

natural browsing flow

-based smart widgetsAI-

ANONYMOUS VISITORS

PCR provide a personalized browsing experience

even for

illustration by Sergej Pehterev

regardless of when they were created.

PCRmake

useof

001 %your

content ass etsof

illustration by Kemal Sanli

PCR

significantly increase content ROIsignificantly increase content ROI

illustration by Julien

deepen engagementCCPP

RR

increase conversion

&

illustration by Simon Oxley

illustration by Idan

Shani

Sothereyouhaveit:

ofev

erypiec

eof

con

you create

This

ishow

youmakethemost

tent

illustration by Wijtze Valkema

CONCEPTto

EXECUTION

and

beyo

nd

. ..

from

THIS

WASthe JOU

RNEY

CON

TENT

of

ofa P

I E C E

illustration by Hanno

Want to learn more?

The essentialguide tocontent

personalization

Download eBook

illustration by Artem

Merenfeld

Personalize your websitecontent to increase conversion

Free Trialillustration by Julien

In order of appearance:

Idan ShaniSimon Oxley

Mario JacomeArtem Merenfeld

Meg RobichaudKemal Sanli

lick them... Go ahead, clic

k them... Go ahead, clic

k them...Go ahead, click them... G

o ahead, click them

JulienNatalka Dmitrova

Murat KalkavanHanno

Roko KerovecWijtze Vakema

Pedja Rusic

a BIG round of APPLAUSE for all the incredible DESIGNERS

Sergej Pehterev

written by

produced by

Assaf Dudai

Merav Zacks

Nothing to click here f

olks

2016 BrightInfo No marketers were harmed in the making of this presentation.