THE CONSUMER’S WAY OF THINKING

CHARACTERISTICS OF A CONSUMER

ALERT

ANALYTICAL

AVOIDS PANIC BUYING

REASONABLE

NOT AFFECTED BY ADVERTISEMENTS

ALTERNATIVE/SUBSTITUTE

BUDGET CONSCIOUS

RIGHTS OF A CONSUMER

Must know the present condition of the commodities in the market

RIGHT TO SECURITY

If the products are defective, they can return it

RIGHT TO CHOOSEproducts must be ensured and price should be right

RIGHT TO HAVE BASIC NEEDS

They can organize and form their own group who will assist and help them in their predicament.

RIGHT TO ORGANIZE

Knowledge and information about the products so that advertisement will not deceive them

RIGHT TO PROPER INFORMATION

Safety from illness and any health hazards (health permit)

RIGHT TO CLEAN AND ORDERLY ENVIRONMENT

RESPONSIBILITIES OF THE CONSUMER

1. Always be alert, watchful, and mindful of the sellers, businessmen, and the government transactions.

2. Take action and be vigilant. 3. Achieving the goals, purpose, and

intentions of any consumer’s organization depends on the cooperation, coordination, and the unity of the members.

Factors that Influence Our Consumption

1. ADVERTISEMENT

PRICES

IMITATION/BANDWAGO

N EFFECT

INCOME

VALUES

OCCASION

SEASONS

FACTORS