The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)
Transcript of The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)
![Page 1: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/1.jpg)
Jeroen Lemaire
![Page 2: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/2.jpg)
WE ARE A MOBILE AGENCY We help brands, media companies and enterprises
leverage the mobile ecosystem for success
![Page 3: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/3.jpg)
MOBILE IN 2010
Mobile as a niche - marketing gimmicks
![Page 4: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/4.jpg)
MOBILE IN 2011
Mobile matures as a media channel
![Page 5: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/5.jpg)
MOBILE IN 2012
Mobile becomes business critical for media, other industries enter the space
![Page 6: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/6.jpg)
MOBILE IN 2013
Mobile is everywhere the consumer is
![Page 7: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/7.jpg)
MOBILE IN 2014
Mobile = the new digital, Enterprise Mobility takes off
![Page 8: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/8.jpg)
NO SUPRISE
In 2010, we started developing an enterprise product
![Page 9: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/9.jpg)
ENTERPRISE = MOBILE’S BIGGEST OPPORTUNITY
140
Billion $
Market size in 2020 15% annual growth
Citrix, 2014
71%71% of Enterprises call mobility a top priorityNasscom, 2013
5%5% of IT expenditure already on mobileNasscom, 2013
3/475% of Enterprises believe mobile will increase employee effectivenessDimension Data, 2014
![Page 10: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/10.jpg)
ENTERPRISE MOBILITY TODAY
![Page 11: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/11.jpg)
NOT THERE YET
![Page 12: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/12.jpg)
4 BOTTLENECKS
1. SECURITY
2. SUPPORT
3. LEGACY
4. PRODUCT
![Page 13: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/13.jpg)
LET’S TALK PRODUCT
![Page 14: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/14.jpg)
DIGITAL MEDIA TIME SPENT
Comscore, 2014
= 51% in apps
30%$
35%$
40%$
45%$
50%$
55%$
60%$
65%$
February$2013$
May$2013$ August$2013$
November$2013$
February$2014$
May$2014$
Share&of&U.S.&Digital&Media&Time&Spent&by&Pla9orm&
Desktop$
Mobile$
Mobile$App$
![Page 15: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/15.jpg)
TIME SPENT WITH MEDIA (USA)
IAB, 2013
13%$
21%$
39%$
13%$
05%$
19%$ 19%$
38%$
12%$
04%$
23%$
18%$
37%$
11%$
04%$
00%$
05%$
10%$
15%$
20%$
25%$
30%$
35%$
40%$
45%$
Mobile$ Online$ TV$ Radio$ Print$
Share&of&)me&spent&per&day&with&major&media&by&U.S.&Adults&
2012$
2013$
2014$
![Page 16: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/16.jpg)
THE “MOBILE BORN” GENERATION
DIGITAL IMMIGRANT
DIGITAL NATIVE
“MOBILE BORN”
![Page 17: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/17.jpg)
People want:
great and personal experiences
transparency
choice and control
social advocacy
24/7, everywhere
Offer differentiated experiences
have a coherent multi-channel product offering
be agile and responsive to change
THE DIGITAL CONSUMER
Companies must:
![Page 18: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/18.jpg)
GOOD MOBILE PRODUCTS
![Page 19: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/19.jpg)
FOCUS
Een app should fulfil 1 well-defined use case
The buzzwords: Unbundling - Purpose-Built - Apps as Service Layers
![Page 20: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/20.jpg)
UPDATES
An app should grow and evolve
FB: “To make our app better for you, we bring updates to the App Store every 4 weeks”
![Page 21: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/21.jpg)
DON’T RELY ON “APP BROWSING”
Humans are not mentally equipped to juggle 100 apps in their consciousness
The developer should have design patterns to “surface” the app when required
![Page 22: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/22.jpg)
USER FRIENDLINESS
The user decides in seconds if he/she will continue to use the app
![Page 23: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/23.jpg)
EMPLOYEES ARE PEOPLE TOO
![Page 24: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/24.jpg)
“CONSUMERIZATION”
Make it easy and fun for people to use company apps
Assume they are about 12 years old, and not that smart - as media companies do
![Page 25: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/25.jpg)
BENEFITS
1. EMPLOYEE EFFECTIVENESS
2. COST SAVINGS
3. SALES INCREASE
4. IMPROVED SERVICE OFFERING
![Page 26: The Consumerization of Enterprise by Jeroen Lemaire (In The Pocket)](https://reader031.fdocuments.in/reader031/viewer/2022032214/55a2b6cf1a28abf50c8b4738/html5/thumbnails/26.jpg)
THANKS