The Consumer Consulting

Board

This is the full slidedeck of our the

‘Consumer Consulting Board’ Smartees

Workshop (30 April, 2013). The main

focus is on how to give your

customers a seat on the board of

your company.

1. Welcome

2. Introduction

3. The Consumer Consulting Board

BREAK

4. Design your community

5. Leverage your community

6. Q&A

WIKI WALL MROCs

#1: Collaboration and co-creation

are trends; in 3 years, these will

blow over.

Statement:

Insighting

Developing

Optimizing

Implementing

Business

Objectives

Inspired by trendy clubgoers

Thinking harder…

…and thinking different

A matching way of reporting

... for maximal impact

Queuing in front of the club is

always so boring! It should be

possible to already have a first

glimpse of the vibes, it will make it

worth waiting and build up my

excitement.

The origami element at the entrance links the outside to

the inside of the club and hints at the interior design.

It is so frustrating not to be

noticed by the bartender! I’m

clearly trying to get his attention,

however others are being served

before me.

The bar is interactive and allows you to order a beer,

it even keeps track of who is next in line.

I’m at the bar for different

reasons; sometimes just to quickly

get a drink, but I may also be

catching up with my friends or

having a chat with an interesting

stranger.

The interactive bar surface entertains and connects

people in playful ways.

Design the community How will your community be setup?

1/ Who

3/ Questions &

tasks

2/ What

3/ What are your questions & tasks for the

consumers?

• ..

• ..

2/ What’s the main goal of your community?

• ..

• ..

1/ Who will you select (profile, number)?

• ..

• ..

CHOOSING YOUR

Pilot Project

Conversations from external stakeholders

Co

nve

rsa

tio

ns fro

m in

tern

al sta

ke

ho

lders

Proud

company

Conversation

company

Boring

company

Adored

company

Communication is key!

Internal

Internal

Internal

Internal

External

It’s an EVOLUTION,

not a REVOLUTION!

Sharing

IS caring

WIKI WALL MROCs

linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com

www.insites-consulting.com

New York – London – Ghent – Rotterdam – Timisoara