The Connected Planet V2

The Connected PlanetThe global impact of the ICT revolution

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Connected Planet - Mission Statement

• Showcase the positive socio-economic impact of ICTs on– Society– Business– Environment

• Highlight the importance of investment in ICTs as a mechanism for– Economic Growth– Transformation of government– Social Change– Trade

• Create a global social media community where users can– Share experience, knowledge and best practices– Showcase innovation– Identify and discuss requirements for the future– Cut through marketing hype and form opinion through real life experience and stories

• Use latest technology to create an on-line community that demonstrates how ICT is connecting the planet and empowering

– Business– Government– Community– The Individual


The Story so far: 0-Billions in under two decades

• 1.7 billion Internet users worldwide• 4.1 billion mobile users worldwide• A market worth over $4,000,000,000,000 in 2009• 1 trillion connected devices by 2011

6%

7%

9%

15%

23%

40%


But the Planet is still not connected

• Only 6% of Africans have Internet access of any form but 36% have mobile phones• China represents 48% of all Asian Internet users – but only has national penetration

of 22%• China has only 51% mobile penetration, but over 500 million users• Despite the growth, the digital divide remains constant• The ITU plans to connect the world by 2015


The Connected Planet

• TelecomTV initiative, in partnership with the ITU, the GSMA and the TIA• Online, Print, Film• Filming the socio-economic impact of ICT in 40 countries world wide• 40 country video reports filmed over 20 months• Key indicators and stats for 192 countries and principalities• Webisodes and Country reports released over 18 months• Feature-length Documentary, bringing together the

video content into one film– Premiered at ITU World 2011

– Available for Download and Streaming via Movie Websites

• Connected Planet Interactive Map for access to all resources, e-book, extended versions of interviews,

• upload of stories and progress,.• Full Social Media and UGC experience• Primary resource for education, business


Connected Planet Interactive Map



Video, Resources and Key Statistical Indicators



Social Media and User Generated Content

• Community users up load content– Video

– Documents

– Podcasts

• Work with ITU Youth Forum to create– Network of citizen journalists

– Outreach to 150+ countries

• Use Web 2.0 social media tools to– Create Community

– Share experience and best practice

– Build a human network

• Embed APIs and Indicators to– Create business information resource

– Educational resource

– Community knowledge platform



The Journey (tbc)

Americas• USA• Canada• Mexico• Brazil• Argentina• Chile• Cuba• Colombia


The Journey

Europe• United Kingdom• France• Germany• Russia• Sweden• Spain• Italy• Greece• Czech Republic• Romania• Turkey• ©


The Journey

Asia Pacific• China• Japan• South Korea• Singapore• Australia• India• Indonesia• Malaysia• Thailand• Vietnam• Phillippines


The Journey

Africa and the Middle East• Egypt• Israel• UAE

• Morocco• Nigeria• Kenya• Rwanda


The Filming

• Each country video report will include:– Ministerial Interview

– Regulator Interview

– Carrier Cxx Interview

– Sponsor Interview

– Other ICT Provider Interviews

– Filming of latest innovations in ICT

– Filming of projects and initiatives driven by ICT

– Vox Pops

– GV


The Mobile Planet – Key Measurables

• TelecomTV initiative, in partnership with the ITU and the GSMA• Online, Print, Film• Sponsored by Telefonica and Ericsson• Over 60,000 Mobile Planet videos viewed on line• 5,000 books and DVDs distributed to CEOs, • VIPs from GSMA and TTV community• Press Trailer viewed over 24,500 times• Project picked up by global media including

CNN, CNBC, BBC• Mobile Planet features broadcast at MWC 2008• Mobile Planet VIP Screening at MWC 2008• Mobile Planet Premiere May 2009

– BAFTA Theatre Picadilly– Over 200 VIPs from carriers and mobile

industry attend

• Over 120 hours of video footage • Over 1,000 stock photographs


The Connected Planet – Partner Package

• Key Brand and Communications Elements– Connected Planet Initiative and Site Launch at MWC February

– Connected Planet Filming Journey – Feb 2010 – August 2011

– Connected Planet Documentary – Country Reports March 2010 – Sept 2011

– Connected Planet Features and Interviews – Support Material to Webisodes

– Connected Planet Coffee Table Book – 5,000 copies + E-Book

– Connected Planet promotional campaign• EDMs to TTV, GSMA and ITU Communities + Other Partners• Regional Screenings• TelecomTV• PR Campaign – Dedicated PR Partner to project plus Partner

Communicaitons Activity

– Connected Planet Regional Screenings

– Connected Planet Podcasts

– World Premiere at ITU TELECOM October, 2011

– Acess to all video footage

– Access to all still photography


Connected Planet Partner Engagement – The Film

• Sponsor logo in pre-film sting• Sponsor logo in all supporting video stings• 1 bespoke 5-6 minute feature created on behalf of sponsor• 3 Full length executive interviews created on behalf of sponsor• Branding at Screenings• In-venue signage at screenings• 10 Screening invitations• Branding on Souvenir Programmes• Full Page advert in programmes• Congratulations video message• 30” spot pre and post screening• Executive placement in film• Product placement in film• Case Study placement in film


Connected Planet Partner Engagement – The Book

• Branding on Cover• CEO Foreword• Branding on inner sleeve• DPS Connected Credentials advertorial• 500 copies for own use• Mention in acknowledgements


Connected Planet Partner Engagement – www.Connectedplanet-tv.com

• Promoted in all print, website and e-marketing collateral - at least 150k p.m.• Includes Sponsorship Package for TTV Futures on Sustainability• Branding on all Content posted from Connected Planet journey • Branding in all Connected Planet Video Features• Branding in all Supporting Interviews• Branding in all Sponsor interviews • Skyscraper/headline branding - TTV home page and Connected Planet leader board• Sponsor micro-site created with link from home page• Sponsor sting in all video features and all video interviews hosted on web-site• Sponsor branding on all supporting html email campaigns• Connected Planet area on all TTV promotional mailers• Dedicated Connected Planet campaign starts January minimum two mailers per

month to TTV community


Connected Planet Partner Funding Requirements

• Partner Options– Exclusive sponsorship $2.5m or

– 4 platinum partners @ $500k each

– 4 regional partners @ $250k each

Thank you

The Connected Planet V2

Documents

Transcript of The Connected Planet V2