The Connected Car: Driving Towards the Future
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Transcript of The Connected Car: Driving Towards the Future
STRATEGY ANALYTICS
SPEAKERS
Chris Schreiner Strategy Analytics
Roger Lanctot Strategy Analytics
Joe Speed IBM
MODERATOR SPEAKERS
Eli Aleyner Pivotal Labs
STRATEGY ANALYTICS
AGENDA
State of the Market
The Challenges of the Connected Car
Creating an Optimal Connected
Experience
IMB Enabling Technologies
STRATEGY ANALYTICS
SMARTPHONE USE WHILE DRIVING
Consider access to smartphone apps a must-have feature
59% of smartphone owners in the US and 47% in Western Europe report using apps while driving
STRATEGY ANALYTICS
INTEREST IN CONNECTED SERVICES
Consumers want connected services that:
Help them navigate to destinations more effectively
Entertain then with audio along the way
Source: Strategy Analytics Automotive Consumer Insights
STRATEGY ANALYTICS
USER EXPERIENCE ISSUES • Users still often have to pick up their phone
• Voice control does not cover all functions
• Connected services sometimes buried and difficult to discover
• Services not designed around driving use cases
• Consumers will not pay for apps
• System bugs/crashes • Slow response times
CONNECTED SERVICES
STRATEGY ANALYTICS
IMPACT OF DISTRATIONS ON CRASH RISK
TASK Odds Ratio LCL UCL
Text message on cell phone 23.24* 9.69 55.73
Look at map 7.02* 4.62 10.69
Dial cell phone 5.93* 4.57 7.69
Personal grooming 4.48* 2.01 9.97
Read book, newspaper, paperwork, etc. 3.97* 3.02 5.22
Reach for object in vehicle 3.09* 2.75 3.48
Look at left-side mirror/out left window 1.09* 1.01 1.17
Talk or listen to hand-held phone 1.04 0.89 1.22
Eating 1.01 0.83 1.21
Look at right-side mirror/out right window 0.95 0.86 1.05
Smoking-related behavior—reaching, lighting, extinguishing 0.60* 0.40 0.89
Look at outside vehicle, animal, person, object, or undetermined 0.54* 0.50 0.60
Talk or listen to hands-free phone 0.44* 0.35 0.55
Interact with or look at other occupant(s) 0.35* 0.22 0.55
Check speedometer 0.32* 0.28 0.38
Source: DRIVER DISTRACTION IN COMMERCIAL VEHICLE OPERATIONS, US Department of Transportation, 2009
STRATEGY ANALYTICS
UX IS KEY TO: • Consumer adoption of connected services
• Safe usage of these services
DISTRACTION AND THE CONNECTED CAR
STRATEGY ANALYTICS
UX ELEMENTS OF DISTRACTED DRIVING
Enabling the right interactions
Low latency responses Combining the right control elements
Less isn’t always more Delay in response = distraction
Haptic, voice, gesture
STRATEGY ANALYTICS
TECHNOLOGY HURDLES TO REDUCE DISTRACTION, IMPROVE SAFETY
• SA says “latency is a driver distraction issue” • Slow, unreliable communications • Slow decisioning • Lack “always connected” low-latency comms • HTTPS is relatively heavy, slow and unreliable on mobile,
not designed for wireless • Bandwidth & power use • Terrible response times is the norm in today’s connected
cars, 15+ seconds
STRATEGY ANALYTICS
MOBILE MESSAGING TO REDUCE DISTRACTION, IMPROVE SAFETY
• MQTT pub/sub w QoS, engineered for wireless • Open standard, open source, very fast • IBM, Cisco, SAP, NIST, Eclipse, Apache, Red Hat, Software
AG, TIBCO, et al sponsored • Being adopted by many automakers • On mobiles & wireless vs HTTPS:
• 93x faster throughput • 1/8th network overhead • Battery use 1/170th receive, 1/11th to send
STRATEGY ANALYTICS
FACEBOOK MESSENGER
• 725M mobile users, highly rated, very fast, low battery use • Speed of user experience is big competitive advantage
Verizon Wireless Overall Rating Facebook Messenger
FACEBOOK (1,052,572)
STRATEGY ANALYTICS
FACEBOOK MESSENGER
“.. performance improvements designed to make your messaging experience even better. To do this without killing battery life, we used a protocol called MQTT … designed to use bandwidth and batteries sparingly… phone-to-phone in hundreds of milliseconds, rather than multiple seconds.”
- Lucy Zhang, Facebook Engineer www.facebook.com/lucyz
STRATEGY ANALYTICS
TRY IT FOR YOURSELF
MQTT
Google Hangouts Most 1 star complaints revolve around slowness and presence services (who’s online) not working correctly
STRATEGY ANALYTICS
High-speed secure M2M & Mobile messaging for MQTT, HTML5 WebSocket, JMS
• Mobile • Secure • Easy
• Open
• Speed - µs, millions / sec • Scale – millions of cars
IBM MESSAGE SIGHT
STRATEGY ANALYTICS
IBM MESSAGE SIGHT
• 20x faster UX • 5x faster dev • 10x cheaper
IBM MessageSight
My Mobile My Car My Home
Insurer
Content
STRATEGY ANALYTICS
REAL-TIME BIG DATA
• µs decisioning • millions per sec • geospatial • correlation • filtering • time-series
SPEED REDUCES DISTRACTION, IMPROVES SAFETY
STRATEGY ANALYTICS
WHO IS DOING WHAT
• Mobile > Cloud > Car w “key fob response time” • Demo http://youtu.be/V1ooTX4aTE8 • Much press, NYT, WSJ, Fortune, etc.
…THAT I CAN TALK ABOUT
CONNECTED CAR PROVIDER
2nd LARGEST OE SUPPLIER
• CEO announced Sept 10 at Frankfurt Motor Show • Connected Car cloud for “autonomous driving” • Much press, NYT, Bloomberg, CNET, Reuters, etc.
• Can’t yet talk about the others
STRATEGY ANALYTICS
WRAP-UP
State of the Market The Challenges of the Connected Car
Creating an Optimal Connected Experience
IMB Enabling Technologies
• Consumer demands • UX Issues • Driver distraction
• User preferences • Car2Car sharing • Productivity • Convenience
• MQTT x mobile • MessageSight • Real-time big data