The Conjuring Trailer analysis horror films
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Transcript of The Conjuring Trailer analysis horror films
Trailer Analysis
The conjuring
Trailers
• Trailers are a form of advertising which give the target audience a little feel of the
whole movie. There purpose is to promote a film to the potential audience hoping the
will buy it on DVD and go and see it at the cinema.
• Horror trailer are certain elements through mise-en-scene and cinematography which
make them build up tension and scare the audience through fast pace editing,
something you wouldn’t see in a romance movie trailer.
• The choice of characters shown in the trailer normally represent the target audience,
this makes it clear for viewers if the film is aimed at them.
The Conjuring
• https://www.youtube.com/watch?v=qPxWnvUTwS
Having these two characters
are the opening shot of the
trailer tells the audience they
are going to be important
through out the film.
The black background and
the white faces instantly
makes the trailer seem
quite spooky, clearly
showing the viewer it’s a
horror trailer.
Just after the beginning of the
trailer there’s a close up of the
characters from the opening
scene, now introducing the
audience to these characters.
The trailer uses close ups to
show the fear on the characters
faces.
An extreme close up was used to
show the family all looking very happy,
which is the only part in the trailer
where they do all look happy.
A middle shot was used to show
the children from the family. It
shows them looking unhappy and
the youngest one is hugging her
sister because she’s probably
quite scared of what is happening
in their house.
A long shot was used to show the
house at night looking scary, this
introduced the setting to the audience.
From having this shot looking dark
and gloomy the audience instantly
knows things are going to happen
inside.
Before anything happens in the
trailer to scare the audience,
they are shown the family home
on a bright day using a low angle
shot.
Editing
• Towards the end of the trailer the editing uses lots of fast cuts with lots happening, this builds up tension and creates a sense of fear. It also makes it hard for the viewer to see what’s happening. This may make the audience to go and see the film in cinema or buy the film on DVD.
• The trailer also includes a lot of black outs with text, this gives a bit more information about the film and makes the trailer flow more.
• When the ‘scary’ parts happen in the trailer, dramatic sounds have been used to create the tension before it happens to make the audience werey of whats about to happen. The rest of the sound in the trailer is dialogue from the characters, which gives away a bit more of the story to the viewer.