The Condiments of Typogrpahy infographic
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Effective, professional web design is all about typography. In fact, Oliver Reichenstein wrote in 2006 that web design is 95 percent typography. We believe that a site done entirely using type is possible with as much quality and effectiveness as one with images included. Type is a powerful thing and when leveraged correctly it can be a sight to behold.
Transcript of The Condiments of Typogrpahy infographic
BEST FOR
Old Sty leTransit ionalModer nSlab Ser if
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In typography a serif is a small line
attached to the end of a stroke in a letter
or symbol, such as when handwriting is separated into
distinct units for a typewriter or typesetter.
hairline
apex
cross barcounter
spur
shoulderarmbeak
tail
bowl
The Condiments of TYPOGRAPHY
baseline
counter
terminal
x-height
cap height
set width
BEST FOR
WEB
Script Old EnglishOrnamentalHEADLINEfancy Handwritten
Serif vs. Sans Serif
OTHERSTYLES OF TYPE
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GrotesqueNeo-grotesqueHumanistGeometric
A typeface that doesn’t have the small projecting features called
‘serifs’ at the end of the strokes.
The term comes from the French
word ‘sans’, meaning ‘without’
Learn more about the importance of typography in design at kwikturnmedia.com
SOURCES: Wikipedia, tutsplus, webopedia, smashingmagazine, printplace, 8gramgorilla
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© KWIKTURN MEDIA NOVEMBER 2013
