The Concerned Housewives of Remuera

Dunc, Alex and Raena The Concerned Housewives of Remuera

Every working person in New Zealand is paid fairly

Because currently, women are not…

Frame

Ask

Goals

Objective

Target

Audience

Frame

Ask

Goals

Objective

Target

Audience

1972

NZ

Eq

ual P

ay A

ct

To

the

cour

ts

Co

urt o

f Ap

pea

l ag

reed

Prin

cip

als

by

emp

loye

rs,

unio

ns, a

nd g

ovt

Equal pay principals into law Resource the regulator to make it happen

Every person in NZ paid fairly for the work they do

Decades of unfair pay

Frame

Ask

Goals

Objective

Target

Audience

1972

NZ

Eq

ual P

ay A

ct

To

the

cour

ts

Co

urt o

f Ap

pea

l ag

reed

Target an influential politician to keep up the pace. We want a statement that pay

equity is on the top of the list

Decades of unfair pay

Or, you know, words to that effect

Influ

ence

→

support →

Frame

Ask

Goals

Objective

Target

Audience

Frame

Ask

Goals

Objective

Target

Audience

New Zealand 18 – 65

Women & men Tertiary educated

Active online Socially aware, an interest in workers rights

Aware of gender pay gap and wider campaign Woman dominated jobs, e.g. education, health, personal care

Frame

Ask

Goals

Objective

Target

Audience

50 emails

Target of

Frame

Ask

Goals

Objective

Target

Audience

Email Website Facebook Media

Emails to Paula in 22 hours. We want to get to 50 by 12 Feb (2 weeks)

Ask Email Website Facebook Media

The people’s panel Thank you to signers MPs Paula Bennett

2 people shared via facebook and twitter

30 recipients

30% opens

3% clicks

27 recipients

22.2% opens

14.8% clicks 6.37pm Sun

12pm Mon


119 recipients

31.1% opens no clicks

The people’s panel Thank you to signers MPs Paula Bennett

Acknowledged, noted, and forwarded to the Minister

6am Mon

10.53am Mon


Home Email Paula What’s the situation? Are you getting equal pay? Stay up to date Thank you

121 (70%) sessions via social media

42% mobile Visits from Wellington, Auckland, Christchurch, Dunedin, Hamilton, Tauranga, Paraparaumu,.. Visits from NZ, USA, AUS, Vietnam, Ireland, Japan, Qatar

Across the site 190 page views

33% bounce rate



140 page views



46 page views

32 page views

36 page views


Page Ads Shareables

65 likes

11, 658 reach (1335 organic, 10, 147 paid)

1658 post engagements

162 likes across all posts


Page Ads Shareables

9337 reach

23 link clicks

$23.39 spent $1.02 per link click

5450 reach

6 link clicks


254 reach

5 link clicks


5.30 Sun 5.30 Sun

2am Mon


Page Ads Shareables

749 reach

44 reactions

11 shares

164 reach

11 reactions

3.15pm Sun 6.40pm Sun 259 reach

16 reactions

13 clicks

6am Mon


Page Ads Shareables

11.30am Mon

136 reach

13 reactions

104 reach

10 reactions

18 photo views

201 reach

13 reactions

5 shares

11.30am Mon

7am Mon


Page Ads Shareables

278 reach

102 video views

25 reactions

6 shares

1.43pm Mon

Frame

Ask

Goals

Objective

Target

Audience

Email Website Facebook Media

payequity.48hcc.nz Put equal pay at the top of your list

The Concerned Housewives of Remuera

Government & Nonprofit

Transcript of The Concerned Housewives of Remuera