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The Conceptual models for a Social Ad Platforms
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The Conceptual models The Conceptual models for a Social Ad for a Social Ad Platforms Platforms ragan Varagić, www.draganvaragic.com, www.probjave. www.etrgovina.org
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Prezentacija "The Conceptual models for a Social Ad Platforms" koju je Dragan Varagić održao na konferenciji E-trgovina 2010 21. aprila 2010. godine na Paliću.
Transcript of The Conceptual models for a Social Ad Platforms
The Conceptual models The Conceptual models for a Social Ad Platformsfor a Social Ad Platforms
Dragan Varagić, www.draganvaragic.com, www.probjave.com
www.etrgovina.org
There are a lot of problems with an advertising…
The Last Advertising Agency on Earthhttp://vimeo.com/10251808
The Classic advertising is expensive and not effective!The Classic advertising is expensive and not effective!
Conceptual Social Media Ad Platforms
How to bring the benefits of a How to bring the benefits of a particular social media platorm toparticular social media platorm toUsersUsers, , AdvertisersAdvertisers & & OwnersOwners??
How to How to use the “killer app”use the “killer app” of a of a particular social media platform particular social media platform for a advertising model?for a advertising model?
Is the conceptual advertising Is the conceptual advertising platform platform well receivedwell received by users by users and advertisers?and advertisers?
Conceptual Social Media Ad Platforms
History:History: An ads on Google are showing An ads on Google are showing upper if an ad-effects are better then a upper if an ad-effects are better then a competition – competition – quality scorequality score..
Conceptual Social Media Ad Platforms
Facebook advertising benefit:Facebook advertising benefit: Great targeting from user’s profiles Great targeting from user’s profiles
Conceptual Social Media Ad Platforms
Youtube advertising benefits:Youtube advertising benefits: Various (co)branding possibilitiesVarious (co)branding possibilities
Case study: Kick-Ass Movie via @ThisMoment
Cross-social-network advertising:Cross-social-network advertising: The same brand experience on the different The same brand experience on the different
social network platforms. social network platforms.
Case study: Kick-Ass Movie via @ThisMoment
www.myspace.com
Case study: Kick-Ass Movie via @ThisMoment
www.facebook.com
How to engage fragmented audience on the How to engage fragmented audience on the different social media platforms?different social media platforms?
youtube.com/user/Scobleizeryoutube.com/user/Scobleizer
New trend: Compeling Ads Aligned with a SM Platform
Digg Advertising:Digg Advertising: Ads have digs, and users can Ads have digs, and users can vote for a compeling ads, or bury bad ads. vote for a compeling ads, or bury bad ads.
www.digg.com
New trend: Compeling Ads Aligned with a SM Platform
Promoted Tweets: Promoted Tweets: Keyword-based advertising, Keyword-based advertising, placed in the Twitter (search) stream. placed in the Twitter (search) stream.
Twitter Resonance:Twitter Resonance: Nine factors for the Nine factors for the measuring the performance of an ads (e.g. if measuring the performance of an ads (e.g. if
ads have retweets, the ad-price is lower; if it is ads have retweets, the ad-price is lower; if it is not performing well, it will be taken down.not performing well, it will be taken down.
www.twitter.com
New trend: Bad advertising will vanish!
Conceptual advertising seeks for a Conceptual advertising seeks for a compeling adscompeling ads. Advertisers must . Advertisers must have have compeling-based creativitycompeling-based creativity..
You can not advertise (even for You can not advertise (even for money)money) on conceptual ad platforms, if on conceptual ad platforms, if you have a bad ads.you have a bad ads.
A (social) A (social) media platform must media platform must develop the trust form advertisersdevelop the trust form advertisers, , whet it choose to use performance-whet it choose to use performance-based advertising model.based advertising model.
Dragan Varagić, www.draganvaragic.com, www.probjave.com
Q & A
www.ebusiness-conference.com
The Conceptual models The Conceptual models for a Social Ad Platformsfor a Social Ad Platforms
www.etrgovina.org
