Seo workshop for SEO Begginers and SEO Learners - Martina Motwani
The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn
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Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. The Concept of Social SEO February 2016 Julian Connors Organic Search Strategist [email protected]
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Transcript of The Concept of Social SEO :: Anvil's February 2016 Lunch & Learn
Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.
The Concept of Social SEOFebruary 2016
Julian ConnorsOrganic Search Strategist
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What is Social SEO?Let’s Begin With What Social SEO Is NOT…
About Making Duck Faces…
About Making Duck Faces…
Showing The World How Wasted You Got
The Night Before…
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What is Social SEO?
Social Signals Basically Tell Search Engines, “Hey, you may want to check-out all of this great information and consider
indexing/ranking it in the search results.”
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Impact of Social Signals
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Benefits
+ =
Still remains on page 1 of Google almost 2 years later!
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Social SEO Process
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Social SEO Process
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How Social SEO Works
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How Social SEO Works
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But Wait A Second…
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But Wait A Second…
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Why Social SEO Matters
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Why Social SEO Matters
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Preparing Social SEO Campaign
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Social Profile OptimizationAbout
Image
Related Links
Links/Lists
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Social SEO Performance Metrics
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Choosing The Right Tools
HootSuite Google AnalyticsFacebook Insights
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Conclusion
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Example: Rankings
Long-Tail Keyphrase
Volume of Social Shares
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Example: Consumer Reaction
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Thank you!
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