The Complete Guide to Instagram
-
Upload
mascha-santegoets-blommestein -
Category
Documents
-
view
219 -
download
0
Transcript of The Complete Guide to Instagram
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 1/71
MainstreethostWrittenbyOliviaRoat|DesignedbyMichaelBiondo
TheCompleteGuideto
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 2/71
AbouttheAuthor
About the Author
The Complete Guide to Instagram
0
@OliviaCRoat +Olivia Roat
Olivia Roat is an inbound marketer atMaintreethost, a digital marketing agency inBuffalo, NY.
She writes for the Mainstreethost blog on topicssuch as social media marketing, contentmarketing, branding, advertising, and grammar.
Check out Olivia’s articles onMainstreethost’s Blog.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 3/71
Contents
Chapter 1:Introduction ........................ 03
Chapter 2:What Is Instagram? ........... 04
Chapter 3:Instagram Timeline ............ 07
Chapter 4:How to Use Instagram ...... 10
Chapter 5:How to Take and SharePictures and Video ............. 20
Chapter 6:How to Interact with Other Instagram Users ................. 37
Chapter 7:Instagram on the Web ....... 43
Chapter 8:Contests on Instagram ...... 48
Chapter 9:The Instagram API .............. 53
Chapter 10:Brands on Instagram ......... 56
Chapter 11:Instagram Work-Arounds .... 63
Chapter 12:Instagram Analytics ........... 66
0
Contents
The Complete Guide to Instagram
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 4/71
Introduction
With Instagram, the burgeoning photo-taking and photo-sharing application,people convey messages throughphotographs. Instagram, and McLuhan’s famous statement, speak to thepower of visual content.
~ Marshall McLuhan
“Themediumisthemessage.”
Maybe you’ve heard of Instagram but don’t really understand how it works
or what it does. Or maybe you want to know how Instagram can be used tomarket a business.
I’ll tackle both of those things in this ebook. Whether you want to learn aboutInstagram or see how Instagram fits into marketing efforts, this ebook is for you.
Let’s dive into the world of photos, filters, and beyond.
Introduction
The Complete Guide to Instagram
03
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 5/71
TheCompleteGuideto
WhatIsInstagram?
Chapter2
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 6/71
WhatIsInstagram?
Instagram is a mobile application that lets you take and share pictures. It’savailable on the iPhone, iPad, iPod touch, and Android phones. Users snapa picture, apply a filter, and share it with their followers.
Instagram debuted in November 2010. 130 million people now useInstagram on a monthly basis. Why did Instagram skyrocket to popularity?Part of it may be due to our interest in images:
Photographs offer up content that’s both easy to digest and easy to admire.They don’t have to war with attention spans and wage battle against our skim-inclined society quite like text does. Despite its popularity (or perhaps more
accurately, because of it), Instagram connotes certain stereotypes. On firstblush, it seems like an app that allows people to parade as faux photographers and share superfluous pictures of food and self-portraits. In reality, foodphotos abound on Instagram, but the app is much more than a culinary-capturing tool.
90% of information transmittedto the brain is visual, and visuals
are processed in the brain60,000x faster than text.
40% of people will respondbetter to visual information
than plain text.
What Is Instagram?
The Complete Guide to Instagram
0
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 7/71
Instagram has more daily active users on mobile thanTwitter. On Thanksgiving, Instagram users posted 10
million photos mentioning Thanksgiving and other relatedterms; at peak time, users posted 226 photos persecond.
What Is Instagram?
The Complete Guide to Instagram
In January 2013 Instagram revealed its monthly active user data for the first time.The numbers are pretty impressive:
06
130 MILLIONPEOPLE USE INSTAGRAMON A MONTHLY BASIS
NUMBERS INCREASED
BETWEEN DECEMBER 2012
AND JANUARY 2013
ARE LEFT EACH SECOND
PHOTOS ARE POSTED EACH DAY
1,000 COMMENTS 8,500 LIKESOCCUR PER SECOND
10,000 LIKESPER SECOND
DURING PEAK TIMES,
40 MILLION
BY 10%
THIS NUMBER INCREASES TO
MONTH ON MONTH
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 8/71
TheCompleteGuideto
InstagramTimeline
Chapter3
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 9/71
InstagramTimeline
Raises $50 million in Series B funding
2010March
Mike Krieger and Kevin Systromraise $500,000 in seed funding
November
December
2011January
February
June
August
September
September
2012April
April
April
September
Released inApple’s App
Store
Adds hashtags
Raises$7 millionin Series Afunding
Reaches one
million users
Reaches Five million users
150 million photos taken
Version 2.0 goes livein the App store
Reaches Ten million users
Android app released;
one million downloadswithin a day
Announces $1 billionacquisition by Facebook
Reaches 100 millionusers
Instagram Timeline
The Complete Guide to Instagram
08
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 10/71
Now, before we dive into the features of Instagram, I want to mention theterms of service, which were changed in December 2012 and sparked some
outrage from users.
The point of contention was this sentence:
The idea that Instagram could sell its users’ photos didn’t go over well (and that’s probably an understatement). Articles appeared announcing a massexodus of users.
So what happened? In response to the brouhaha, Instagram reverted theadvertising section of its new terms to the original terms of service that hasbeen in effect since October 2010.
It also stated in a blog post that Instagram has no intention of selling userphotos and that each individual Instagram user owns the rights to his or herown photos. The updated terms of service went into effect on January 19, 2013.
OK, let’s get into the app itself.
Instagram Timeline
The Complete Guide to Instagram
09
You agree that a business may pay Instagram to display your photos in connection with paid or sponsored content or promotions without any compensation to you.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 11/71
TheCompleteGuideto
HowtoUseInstagram
Chapter4
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 12/71
HowtoUseInstagram
Download the app from the Apple App Store (if you have an iPhone / iPad / iPod Touch)or the Google Play store (if you have anAndroid phone). Instagram is a free app.
How to Use Instagram
The Complete Guide to Instagram
I.
Open the app and press Register.II.
1
Register
Sign In
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 13/71
How to Use Instagram
The Complete Guide to Instagram
Business Tip: If you can, make your username the sameas your Twitter handle. This keeps yourbranding consistent across different socia
media platforms.
Create a username and password.III.
@neimanmarcus @neimanmarcus
12
Use Your Facebook Info
Welcome Done
Username
ACCOUNT
REGISTER
PHOTO Password
PROFILE
Name
Phone (optional)
By clicking Done you are indicating that you
have read and agree to the Privacy Policy
and Terms of Service.
You’ll see on the Register screen an option to use your Facebook info. If you press this, Instagram will pull your profile picture, your name, and your email from Facebook.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 14/71
Import from Twitter
Take Photo
Choose from Library
Import from Facebook
Cancel
Change Profile Picture
Set your profile picture. You have four different options for choosing a profile picture: importing a picture from Facebook, importing from Twitter, taking aphoto using Instagram, and choosing from your library.
IV.
How to Use Instagram
The Complete Guide to Instagram
Import from Facebook:Instagram will pull your Facebookprofile picture
Import from Twitter:Instagram will pull your Twitter pro-file picture
Take a photo: Use the Instagram camera to take abrand new photo
Choose from library:Choose any picture you already haveon your iPhone’s camera roll
Fill in your name and email, and you’re all set! V.
13
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 15/71
13m
28 likes
matchbookmag
EXPLORE
Search users and hashtags
When you open up the Instagram app,you’ll by default land on the Home tab.This shows a feed of the photos postedby the users you follow.
The feed displays these photos inchronological order (like the Twitter
timeline). You can like and comment onphotos right from the Home tab.
HomeTab
CameraTabThe center button is the Camera tab. Itlets you take, edit, and share pictures. (I’llcover in detail how to take and sharepictures in the next chapter. ( Jump tothe Next Chapter )
ExploreTabThe compass-like icon opens the Exploretab, which showcases top photosand allows you to search users andhashtags.
How to Use Instagram
The Complete Guide to Instagram
14
Instagram has five tabs: Home, Explore, Camera, News Feed, and Profile.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 16/71
The heart-like icon opens the News Feedtab, which has a Following tab and aNews tab. The Following tab showsactivity by people you follow: photosthey’ve liked and users they’ve startedfollowing, etc.
It also shows comments among usersyou follow, i.e. if one user whom youfollow leaves a comment on the photoof another user whom you follow.
Instagram’s theory behind showing onlythese types of relevant, pertinentcomments is that it makes it easier forpeople to follow discussion among their
family, friends, and peers.
NewsFeedTab
How to Use Instagram
The Complete Guide to Instagram
clubmonaco liked 2 photos.
15 minutes ago
starbucks liked dallasclayton’s
photo. 16 minutes ago
millybymichelle liked 2 photos.16 minutes ago
neimanmarcus liked
bonnietsang ’s photo.
Following News
NB: The Following tab doesn’t work for people who follow more than 1,000 users.
1
The News tab tracks every time someone interacts with you. This tab will tellyou when people like your photos, when people comment on your photos,and when people follow you.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 17/71
3377photos
234following
Photo Map
FREEPEOPLE
610kfollowers
The official Free People Instagram. The Free
People woman lives free through fashion, art,
music, travel, and everything in between.
www.freepeople.com
Feed
Following
The tab on the far right opens up your Instagram profile. Here’s where you can:
ProfileTab
Business Tip: Put the link to your website in your bio. URLs inprofile bios are the only clickable links on Instagram.
A website URL in a profile looks like this:
How to Use Instagram
The Complete Guide to Instagram
16
OLIVIAROAT
Edit Your Profile
19photos
24followers
64following
EditYourProfile:You can change your user- name / bio / email here. Youcan also add the URL foryour website here.
Viewyourphotosinagridlayout:Grid Layout is the defaultsetting on Instagram. Anytime you look at yourprofile or another Insta-gram user’s profile,photos will display in a grid.
Viewyourphotosinalistlayout:List layout displaysphotos just like how theylook on your Home tab.
Viewphotosofyou:Instagram lets you tag otherInstagram users in photos.If someone tags you in aphoto, that photo will appearon the Photos of You tabon your profile.
AccessyourPhotoMap:
The Photo Map is exploredfurther in Chapter 5. ( Jump to the Photo Map sectionin Chapter 5)
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 18/71
PHOTOPhotos
biondoart 5d
biondoart
How to Use Instagram
The Complete Guide to Instagram
17
When other people tag you in Instagram photos, you can choose whetheryou want these photos added to your profile automatically or manually.
If you don’t necessarily want to removeyourself from a photo but would rather
just hide it from your profile, you cando that too.
You can also remove yourself from a photo that someone added of you.
Then tap the gearicon in the top right
Tap the Photosof You tab
Add Automatically
Add Manually
Choose Add Automaticallyor Add Manually
Tap on the photo
Tap your name
Photo of You
Show on My Profile
Hide from My Profile
More Options
Done
Learn more about Photos of You
Remove Me from Photo
Report Inappropriate
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 19/71
To change your profile picture, tap your current picture. (You’ll see the sameoptions as you did during the sign-upprocess.)
In your account settings, you can seethe photos you’ve liked, log out of youraccount, turn your push notificationson/off, and make photos private.
If your Instagram account is associatedwith a business, you do not want yourphotos to be private. You want to have
a public account, so make sure thePhotos Are Private option is off.
Remove Current Photo
Import from Facebook
Import from Twitter
Take Photo
Choose from Library
Cancel
Set a profile picture
In the upper-right-hand
corner of your profile page, you’ll see a gear icon. Thisis where you can manageyour account settings.
Log Out
Clear Search History
Photos Are Private
OPTIONS
ACCOUNT
Find & Invite Friends
Photos You’ve Liked
Share Settings
Push Notification Settings
OFF
Profile Support
18
How to Use Instagram
The Complete Guide to Instagram
ManagingYourProfile
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 20/71
PushNotificationsYou can control whether or not youreceive notifications when people like or comment on your photos. Just pressPush Notification Settings in your account settings.
If you turn push notifications off, you’llsee notifications only when you open theInstagram app. Regardless of whetheryou have push notifications turned on or off, if someone does interact with you by liking/commenting on your photos or by following you, you’ll see an orangenotification box at the bottom of thescreen when you open the app.
Like Notifications
Off
From People I Follow
From Everyone
Comment Notifications
Off
From People I Follow
From Everyone
Contact Notifications
NOTIFICATIONSBack
19
How to Use Instagram
The Complete Guide to Instagram
Push Notification Settings
1 00
freepeople 17m
3654 likes
1 00 1 00
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 21/71
TheCompleteGuideto
HowtoTakeandSharePictures
Chapter5
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 22/71
HowtoTake&SharePictures
To take a picture, press the Camera tab. You’ll see these buttons aroundwhatever your camera lens is focusing on:
TakingPictures:
Cancel
Cancel:Takes you back to what-ever tab you previouslyhad open
PhotoGrid:Places a grid over the view
screen for alignment purposes
Flash:Allows you to choose between noflash, the flash settings on your
iPhone, and auto flash.
RotatetheCamera:
Switches between thefront-facing cameraand the back-facing
camera
Shutter:Snaps a picture CameraRoll:
Takes you to where all of your photos arestored, both the photos you’ve taken withthe Instagram camera and the photos
you’ve taken with your iPhone camera
How to Take & Share Pictures
The Complete Guide to Instagram
2
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 23/71
After you snap the picture, another screen will pop up.
This is where you edit your photo.
Camera:Takes you back to thecamera
Next:Skips the editing processand takes you to the nextstep; press this if you
don’t want to edit yourphoto or apply a filter
RotatethePhoto:Rotates the photo 90counterclockwise
ToggleBorders:Filters can place bordersaround the photo; youcan add/remove borders with this button
Blur/tilt-shifteffect: Lets you focus on or emphasizeone area of the photo; youcan choose which part of thephoto to focus on by pinching/
re-sizing
Lux:Enhances the lighting
effect in your photo
Filters:Give your original photo aunique look; there are 20
different Instagram filters
Camera NextEDIT
How to Take & Share Pictures
The Complete Guide to Instagram
22
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 24/71
Add to Photo Map
Edit Share
Add a caption...
SHARE
ON
Name This Location
Tumblr
Twitter Facebook
Flickr foursquare
Add People
SHARE
Who’s this?
CancelSearch for a person
SharingPictures:
After you’ve edited your photo, a screen titled “Share Photo” will pop up.
This is where you can:
If you want to mention another Instagramuser in your caption, press the “@” key andstart typing. Instagram will suggest people whom you follow and people who followyou.
Instagram lets you tag other people in yourphotos in a way that’s very similar to Face-book. Just tap Add People and then starttyping their name in the search bar. Insta-gram will suggest people whom you followand people who follow you. You can tagpeople anywhere in your photo.
How to Take & Share Pictures
The Complete Guide to Instagram
23
2. Tag other Instagram users in your photo
1. Add a caption to your photo
All of your photos will automatically beshared on Instagram, but you can alsoshare your photos on Facebook, Twitter,Tumblr, Flickr, and Foursquare. (You can email photos too). Tap the site on which
you want to share the photo. If you’re notalready logged in to the network you wantto share on, Instagram will prompt you foryour login information.
3. Share to other social networks
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 25/71
Both my Facebook and Twitter account are linked to Instagram. This doesn’t mean that any photo I upload to Instagram will automatically be shared onFacebook and Twitter.I still have to prompt Instagram to share to Facebookand Twitter, but I won’t have to log in to these networks because they’realready linked.
Twitter The icon for a social network will be blueif you’re logged in to the social network.
How to Take & Share Pictures
The Complete Guide to Instagram
24
If you want to make sharing your Instagram photos to other networksincredibly easy, then link your Instagram account to your other social profiles.
Let’s say I always share my Instagram photos to my personal Facebook profile. I can link my Instagram account to this Facebook profile. When I want to sharea photo to Facebook, I simply tap the Facebook button on the Share screenand Instagram knows which Facebook account to share my photo to. I won’t have to log in either.
go to AccountSettings
Share Settings
go to ShareSettings
Then log in to your social networks
Tumblr
Flickr
foursquare
To link your Instagram account to anothersocial profile:
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 26/71
oliviaroat 17s
ANTARCTICA
AFRICA
EUROPE
SOUTH AMERICA
Editoliviaroat
How to Take & Share Pictures
The Complete Guide to Instagram
2
You’ll see that right below the Add to yourPhoto Map button is an option called Namethis location. If you turn your Photo Map onbut don’t chose the Name this location option, Instagram will geotag your photo, and thephoto will be plotted on a map.
I.
However when my followers see the picture, itwon’t tell them exactly where it was taken.
After you turn this feature on, you have two options.
4. Add photos to your Photo Map
Add to your Photo Map
Name this location optional
ONInstagram lets you share where your photosare taken. It geotags your photos and then plots them on a interactive map called thePhoto Map. If you want to let your followers
know where you were when you snapped a photo, turn the Add to your PhotoMap option on.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 27/71
Find or create a location
LOCATIONSPhoto
Alessi Personal Fitness6215 Transit Rd.
Barnes & Noble
Grover’s Bar & Grill9160 Transit Rd.
Ruzzine’s Rock Bottom Eatery6261 Transit Rd.
Meadowlakes
Exclusively Hair
Better Smiles of Western New York6261 Transit Rd.
oliviaroat
Barnes & Noble
17s
If you turn the Photo Map on and chosethe Name this location option , Instagram
will give you a list of specific places basedon your current location (these places are powered by Foursquare). If your location doesn’t appear in the list, you can searchfor it and add it. Naming a location letsyou tie your picture to a specific place. If I was at my local Barnes and Noble whenI took this picture, I can choose Barnes andNoble for the location. My photo will still
show up on the Photo Map like in theexample above, and when my followers seethis picture, they’ll know exactly where itwas taken.
Business Tip:Take a picture at your business and chooseName this location. Then either choose your business from the list of places that appearor search for your business and add it. Thename of your business will appear aboveyour photo. Tap the name of your businessand all of the photos tagged there will show
up. This lets you see which Instagram usershave frequented your business, what photosthey’ve taken there, and what they’ve saidabout your business in the caption of theirphotos.
How to Take & Share Pictures
The Complete Guide to Instagram
2
II.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 28/71
How to Take & Share Pictures
The Complete Guide to Instagram
2
SharingtoFacebook:When you share photos on Facebook, they appear on your timeline by default. They’re visible only to your friends. Any Instagram photos you share toFacebook are automatically added to an album called Instagram Photos. If you want to move any of your Instagram photos to another album, you cando that on Facebook after the photo is already uploaded.
If you use Facebook, you may have noticed that stories pop up in your newsfeed when people like photos on Instagram. If you want your Facebook friends to know when you like photos on Instagram:
Log in to Facebookfrom your computer
Go to the InstagramPhotos album
Click Edit Hover over the photo youwant to move and clickMove to Other Album
Move To Other Album
Make Album Cover
Delete This Photo
go to AccountSettings
Share Settings
go to ShareSettings
Press Facebook
OFF
ON
You’ll have the optionto turn likes on or off
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 29/71
How to Take & Share Pictures
The Complete Guide to Instagram
28
go to AccountSettings
Share Settings
go to ShareSettings
Press Facebook
I.
II.
Share Photos to Wall (Default)
Press the ”Share Photos to” button
III.
CHOOSE A PAGE
Page One
Mainstreethost - Inbound Marketing
You’ll then see a list of any pages that you’re an admin for.Choose your page, and your photo will post to that page.
When it comes to sharing to a Facebook business page, only page adminscan share Instagram photos to the page. Facebook will by default share aphoto to your personal timeline, so if you want to share it to a page instead:
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 30/71
How to Take & Share Pictures
The Complete Guide to Instagram
2
SharingtoTwitter:When you tweet a picture using Twitpic, your followers can see the pictureright on Twitter. When you tweet an Instagram photo, people will see only alink to the photo, and they’ll have to click on this link to view it.
Business Tip: Occasionally sharing Instagram photos on your other social media channels is OK,
but you don’t want to share every single Instagram photo you take on Facebookand Twitter. People follow you on Facebook because they want content unique to Facebook; people you follow on Twitter because they want to see your tweets, sodeluging your other social channels with photos from Instagram is not the best idea.
SharingPhotosYou’veAlreadyTaken:Let’s say you’ve already taken and uploaded a photo to Instagram and shared it to Twitter. A few days later, you want to share it to Facebook. Can you share an old photo? You can! Go to your profile and tap whichever photo you wantto share.
You’ll see three buttons below the photo:
LikeLike CommentCommentthe Like button the Comment button a button with
three dots.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 31/71
How to Take & Share Pictures
The Complete Guide to Instagram
30
PHOTOProfile
Like Comment
oliviaroat Just finished #booksofinstagram
Press the button with three dots, andyou’ll have the option to share the
photo.
SHARE PHOTOPhoto Share
Flickr
Tumblr
foursquare
Just finished
#booksofinstagram
It takes you right back to the SharePhoto screen.
Delete
Copy Share URL
Share Photo
Cancel
Photo Options
Email Photo
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 32/71
Hashtags:
The clothing company Free People posteda photo highlighting the style of someoneattending New York Fashion Week in NewYork City. Free People tagged the photo#NYFW (an abbreviation for New York
You can include hashtags in the caption of your photo. Hashtags are a way of describing and/or categorizing photos. They’re also searchable, so when someone searches for a specifichashtag, all of the photos featuring that hashtag appear. Hashtagsrun the gamut from those that are widely used to those that aremade up by and unique to individual users.
How to Take & Share Pictures
The Complete Guide to Instagram
3
New York Fashion Week#NYFW
Fashion Week). Using the hashtag widens the reach of the photo. The photowon’t be seen only by people who follow Free People; it will also be seen byanyone who searches the #NYFW hashtag.
Some brands even encourage Instagram users to upload photos with a specific hashtag. Chobani Greek Yogurt tells people to tag photos they take of Cho-bani with the hashtag #tastereal.
Each hashtag has an RSS Feed with which it’s associated. You can see thefeed for a specific hashtag by going here:
If you subscribe to the feed, you’ll see all of the different photos tagged with#NYFW as they’re added.
http://instagr.am/tags/ [hashtag name] /feed/recent.rss
So, for the #NYFW hashtag,the feed would be:
http://instagr.am/tags/nyfw/feed/recent.rss
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 33/71
Cancel
UploadingPhotosfromYourCameraRoll
toInstagramWhen it comes to taking and sharingpictures on Instagram, you have twooptions. You can either take a photo with the camera that’s in the Instagram app oryou can take a photo with your iPhonecamera and then upload it to Instagram. Some advantages to using your iPhone
camera as opposed to the Instagramcamera: you can pinch and zoom; you canquickly snap a photo and upload it later.
If you have old photos on your iPhone,you can upload those photos too.
How to Take & Share Pictures
The Complete Guide to Instagram
3
If you snap a photo with your iPhonecamera, how do you get it on Instagram?
Open up Instagram and press the Camerabutton. You’ll see the Camera Roll button in the bottom right.
Press it and choose your photo. You’ll be able to scale and crop your photo. You canscale and crop photos only if you pull upa photo from your camera roll. If you use the camera in Instagram, you can’t scaleand crop the photo.
CropSCALE & CROPCamera Roll
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 34/71
VideosonInstagram
On June 20th Instagram CEO Kevin Systrom announced video on Instagram. The new feature lets users include on Instagram moments that “need morethan a static image to come to life.”
Videos can be a minimum of three seconds and a maximum of fifteen seconds, and you can add filters to them just like you can to photos. They’re another outlet through which Instagram users can quickly and easily share contentwith their followers.
3
How to Take and Share Pictures and Videos
The Complete Guide to Instagram
According to the Instagram blog, within thefirst eight hours after video on Instagramlaunched, the community shared over ayear’s worth of footage. (At peak time, users uploaded 40 hours of video per minute.)
Videos appear in the same feed that yourphotos do. They’re marked with a little iconin the top-right-hand corner.
If you’re scrolling through your Home taband pause over a video, it will start to playautomatically. (If you don’t want videos toplay automatically, go to your accountsettings and turn the Auto-Play Videosoption off.)
Also, this may sound obvious, but if
you want to hear the sound on videosmake sure the sound on your phoneis turned on. When your phone is setto vibrate, you won’t be able to hearthe sound on videos.
VIDEOmtv
mtv 1w
go to AccountSettings
You’ll have the option to turnAuto-Play Videos on or off
ON Auto-Play Videos
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 35/71
HowtoRecordVideos:1. Tap the camera tab, and you’ll see a video option.
34
How to Take and Share Pictures and Videos
The Complete Guide to Instagram
Cancel
Cancel Next
2. Press it, and you’ll be taken to anotherscreen where you can start recording.
3. Hold down the red button to record. If you want to stop recording, just lift yourfinger off the button.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 36/71 3
How to Take and Share Pictures and Videos
The Complete Guide to Instagram
You can record a series of short clips to make up one video. As you record, you’ll see a blue bar fill up along the bottom of the screen. If you record a series of short clips, you’ll seebreaks in the bar, which represent the durationof the clips.
Cancel Next
You can even delete your previous clip bypressing the button with the “x.”
Camera NextFILTER
Choose a Filter
4. After you’ve finished recording your video,press Next, and you’ll be taken to a screenwhere you can choose a filter for your video. Instagram debuted 13 brand new filters forvideo. You’ll be able to watch your finishedproduct right from this Filter screen and seewhat your video looks like with each filter.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 37/71
5.After you choose a filter, press Next, and you’ll be able to choose a cover frame for your video.
6.Finally, share your photo! The sharing process for a video is virtually identical to the sharing process for a photo.
3
How to Take and Share Pictures and Videos
The Complete Guide to Instagram
(You can watch the finished video from theShare screen too; just press the play button on the thumbnail.) One thing you cannot do with an Instagram video is tag another user. You’ll have to mention users in the caption instead.
Instagram has a feature called Cinema thatstabilizes shaky video recordings. Stabilization
is on by default, and you’ll see a little cameraicon that represents the Cinema feature pop up when you’re adding filters. If you want toturn the feature off, press the icon.
Add to Photo Map
Cover SHARE Share
Add a caption
Name This Location
SHARE
Tumblr
foursquare
ONON
Filter COVER Next
Choose a Cover Frame
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 38/71
TheCompleteGuideto
HowtoInteractwithOtherInstagramUsers
Chapter6
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 39/71
Facebook Friends
Options FIND FRIENDS
From My Contact List
Invite Friends
Suggested Users
Search for users in the Explore tab.
How to Interact with Other Instagram Users
The Complete Guide to Instagram
38
HowtoInteractwith
OtherInstagramUsersFindingPeopletoFollowonInstagram
When you first start out on Instagram, how do you find people to follow?There are a few different ways to connect with other users:
The Find & Invite Friends buttonI.The Find and Invite Friends button is a
great resource. You can find it in youraccount settings. This generates a listof your Facebook friends who haveInstagram. You can see their Insta-gram usernames and follow peopleright from this list. (You need to haveyour Facebook account linked to yourInstagram to use this feature.)
The Find & Invite Friends option alsoshows you which of the people savedin your Contact List have Instagram.It lets you invite people from yourContact List to join Instagram.
And finally, Find & Invite Friends iswhere you’ll find Instagram’s Suggest-ed Users. Instagram uses suggested
users to highlight the app’s top pho-tographers. These people are select-ed by Instagram because of theunique, original content they create.(The list is continually being reviewedand updated.)
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 40/71
OLIVIAROAT
Edit Your Profile
19photos
24followers
64following
How to Interact with Other Instagram Users
The Complete Guide to Instagram
Search users and hashtags
The Explore Tab
You can also find people through the Explore tab, where you cansearch for users and hashtags.
II.
39
Other Users’ Followers
You can also look at other people‘s followers and following lists. If I’m interestedin fashion, I’d follow a handful of fashion brands. I’d then check out thepeople whom those brands follow. I’d also look at the people who arefollowing those brands. When one of these brands posts a photo, I’d scopeout who likes the photo and who comments on the photo.
III.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 41/71
LikeLike Comment
siwanita73, alexroat, kimi686, b_koch71,
aishaalloughani
oliviaroat Winnifer cuddle dog
alexroat Awww lil wins!!!
Profile PHOTO
Liking&Commenting:To like a photo, either tap it twice or press the Like button beneath the photo.
How to Interact with Other Instagram Users
The Complete Guide to Instagram
Like
LikedLiked
LikeLike
40
To comment on photos, just press the Comment button. When you comment on photos, you can reply back to people who have also commented. Mysister commented on the above photo. If I want to reply back to her comment, I can either type her username (@alexroat) in the comment field, or I can go to her comment and hold my finger over her profile picture. I swipe myfinger to the right, and then I’ll see two symbols: an exclamation point (this is for reporting a comment for spam) and an arrow (this is for replying back toindividual users.)
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 42/71
I press the arrow and @alexroat appears in the comment field.
How to Interact with Other Instagram Users
The Complete Guide to Instagram
4
Business Tip:If people comment on your photos with questions, use this shortcut to reply backdirectly to individual users. If someone asks a question and you answer it without
mentioning that specific user, there’s a good chance that he/she won’t see yourreply. (He/she would have to continually revisit that photo and check the comments to see if you replied, and most people won’t do that.) When you mention a user ina comment, he/she will receive a notification letting them know that you mentionedthem.
COMMENTSPhoto
oliviaroat
Winnifer cuddle dog
alexroat
Awww lil wins!!!
13w
Add a comment...
COMMENTSPhoto
oliviaroat
Winnifer cuddle dog
alexroat
Awww lil wins!!!
13w
@alexroat
17h
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 43/71
TweetingAnotherInstagramUser’sPhoto:Below every Instagram photo you’ll see the Like button,the Comment button, and a button made up of three dots.
How to Interact with Other Instagram Users
The Complete Guide to Instagram
42
This button allows you to report a photo
as inappropriate and tweet a photo. If you want to tweet someone else’s photo,you need to be signed into your Twitteraccount. When you press the button and select “Tweet,” a default tweet that lookslike this will appear:
You can edit the text, add a location, and mention any of the people whom youfollow on Twitter. To mention someone, type “@” and then the first letter of the
Twitter user’s name. An autosuggest list of the people whom you follow will appear,and you can select the person from this list.
jmclaughlinny
Madison Square Park
14h
LikeLike Comment
61 likes
jmclaughlinny
Cancel SendTweet
jmclaughlinny’s photo
http://instagram.com/p/Yqn8HwJGN_/
Add Location 96
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 44/71
TheCompleteGuideto
InstagramontheWeb
Chapter7
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 45/71
InstagramontheWeb
InstagramWebProfiles:Instagram is a mobile-only platform. You need either an iPhone or an Android phone to upload photos. You can’t upload photos to Instagram from a laptop or a desktop. However, Instagram has recently taken steps to offer people amore website-friendly experience.
In November 2012, Instagram released online profiles. Every Instagram userhas a profile that’s accessible through the Web.
Instagram on the Web
The Complete Guide to Instagram
44
Your Instagram profile is accessible at:
For example, Adidas’ Instagram profile is accessible at:
instagram.com/[username]
instagram.com/adidas
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 46/71
Web profiles look like this:
Instagram on the Web
The Complete Guide to Instagram
4
They consist of a profile picture and an animated cover image that swapsdifferent photos in and out. (You can’t control which photos appear in yourcover image.) They include your profile picture and all of your photos.
You can also view your Instagram feed online. To do so, just go to instagram.com and log in.
adidas
oliviar
To connect with adidas follow us on Facebook http://www.adidas.com206
photos
216,249followers
623following
April 2013
FollowFollow
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 47/71
Even people who don’t have an Instagram account can view on the Web anInstagram user’s profile.
Instagram on the Web
The Complete Guide to Instagram
View photos (your own andother Instagram users’)
Like and comment onphotos
Follow Instagram users
Edit your profile
Change your password
WhatYouCanDoonInstagramfromtheWeb:
Upload photos
Search hashtags or users
See an Instagram user’sfollowers / following lists
See Photo Maps
Access the Explore tab
WhatYouCan’tDoonInstagramfromtheWeb:
46
Follow
Edit Profile
Change Password
Followers
Following
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 48/71
elizabeth_mckay
52 minutes ago
View Profil e
Edit Profile
Badges
Log Out
oliviaro
InstagramBadges:
Instagram Badges are a way to promote your Instagram profile. Each badge comes with an HTML code that you copy and paste on your website/blog. Thebadge links directly to your Instagram web profile.
To get the code for your Instagram badge, go to instagram.com and log in.
You’ll see in the top right-hand corner your username and profile picture.Click on it, and then click “Badges.”
Instagram on the Web
The Complete Guide to Instagram
View on Instagram
4
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 49/71
TheCompleteGuideto
ContestsonInstagram
Chapter8
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 50/71
ContestsonInstagram
Instagram isn’t just for uploading photos. Brands also run contests on Instagram, usually by encouraging people to upload photos with a specific hashtag.Ben & Jerry’s ran a contest to honor and celebrate the Instagram community. It invited Instagram users to upload photos that capture the feeling of euphoriaand tag them with the hashtag #CaptureEuphoria.
Contests on Instagram
The Complete Guide to Instagram
Throughout the contest, people submitted over 17,000 photos. Ben & Jerry’s chose 20 of the best photos and featured them in print, billboard, and outdoor venue advertisements in the areas where the individual photographers live.It created a gallery on its website of all the #CaptureEuphoria photos. It’sfilled with photos of Ben & Jerry’s pints, pets, little kids, couples, people frolicking in the snow, people relishing warm weather at a beach, and more.
49
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 51/71
Contests on Instagram
The Complete Guide to Instagram
General Electric ran an Instagram contest that offered the winner the chance to fly to London to see a GE jet-engine facility. GE asked people to shootphotos inspired by the four ways GE works in the world (moving, curing,powering, and building). People tagged their photos with #GEInspiresMe.GE then displayed the photos in a gallery on Facebook, where fans voted forthe winning shot.
50
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 52/71
TakeawaysfromtheseInstagramcontests:
Promote Your Contest on Other Channels
Both Ben & Jerry’s and GE promoted their contests on other channels.
Contests on Instagram
The Complete Guide to Instagram
5
I.
Use a Specific, Custom-Created Branded HashtagII.
#CaptureEuphoria #GEInspiresMe
Create a Gallery for Photos
that lets you aggregate Instagram photos tagged with a certain hashtag anddisplay them on Facebook, a mobile site, or a page on your domain. Olapicalso does this, as do Chute and Nitrogram. (Check out the links at the endof the ebook if you’re interested in any of those platforms.)
III.
Ben & Jerry’s promoted on Facebook, Twitter,and YouTube, and GE on Facebook and You- Tube. There might be some customers who aren’t yet on Instagram, so publicizing the
contest on other networks lets these peopleknow about it and drives them to Instagram.
Both brands also offered prizes exclusively for Instagram users, therebyrewarding their f ollowers and giving them incentive to use the platform.
Ben & Jerry’s pulled onto a separate website Instagram photosfeaturing the branded hashtag. GE created a gallery on Face-book. Galleries let you showcase all of the user-generatedcontent your contest creates. FanBase is one platform that lets
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 53/71
Contests on Instagram
The Complete Guide to Instagram
52
Incorporate Your Brand’s Mission
These two brands seamlessly integrated their missions intotheir Instagram contests. According to Ben & Jerry’s, its ice cream not only creates euphoria but also celebrates it. So what better way for the quirky, fun, and feel-good ice creambrand to let pictures do the talking and in doing so, promote
bliss? And what better way for GE to express its commitmentto innovation and development for the entire world thanallowing people to capture GE at work in their own personalworlds?
IV.
Let Fans Get Creative
Ben & Jerry’s and GE turned the power over to their fans in
these Instagram contests. Fans didn’t have to submit photosof ice cream (though many did) or of GE products. Rather, these two brands gave fans carte blanche to express them-selves and get creative. And even though the Ben & Jerry’s contest ended, the custom-created hashtag used inconjunction with it has proven to be evergreen. Peoplecontinue to tag photos of Ben & Jerry’s pints with#CaptureEuphoria.
V.
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 54/71
TheCompleteGuideto
TheInstagramAPI
Chapter9
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 55/71
TheInstagramAPI
The Instagram API lets you take photos from Instagram and put them on awebsite or app for other people to see. You can organize photos according to time, place, or hashtag. Bergdorf Goodman used the Instagram API to create its “Shoes About Town” campaign. It asked people in and around New YorkCity to take pictures of their shoes and then used geotags to display thesepictures on an interactive, shoe-filled map.
The Instagram of API
The Complete Guide to Instagram
54
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 56/71
The Instagram of API
The Complete Guide to Instagram
5
WA
OR
ID
NV
CA
AK
AZ
UT
NM
CO
WY
MTND
SD
NE
KS
OK
TX
MO
AR
LA
IA
MN
WI
IL IN
MI
OH
KY
TN
MS ALGA
SC
NY
ME
VT
NJ
DE
DC
NH
MA
RI
CT
MD
FL
During the 2012 election, NBC used Electiongrams, a site that displayedelection-themed images that people uploaded to Instagram. When individualsuploaded a photo with hashtags like #nbcpolitics, #obama, #romney, and#vote2012, NBC posted the photo on the site. It used geotags to categorize the photos and display them on a state-by-state basis.
Instagram gives you step-by-step instructions on its API, and there’s a forum devoted to Instagram’s API .
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 57/71
TheCompleteGuideto
BrandsonInstagram
Chapter10
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 58/71
BrandsonInstagram
In May 2013 Simply Measured published a study that looked at Instagramadoption by Interbrand’s top 100 brands. Simply Measured found that 67%of the top brands have Instagram accounts, and 34% have over 10,000 followers.
Here are some brands doing amazing things on Instagram: what they dothat works, how they leverage the platform’s power, and exactly how youcan incorporate these practices into your Instagram efforts.
Brand: Kate Spade
Strategy: Offer a behind-the-sceneslook into one of fashion’s biggest brands.
Execution: The biography for Kate Spade’s
Instagram account says, “Follow us for aglimpse into the world of Kate Spade New York.” This is exactly what the fashion andaccessories brand does on Instagram:provide its followers an exclusive look intoits inner workings. Kate Spade shared awealth of pictures from its New York FashionWeek show: models prepping for the show,photos from backstage, previews of its fall2013 collection, a peek at its 20th anniversary celebration party.
Kate Spade’s Instagram is a visual gatewayinto its world, and that world includes itsproducts, its designers, its special events,and famous New York City landmarks.
Fashion:
Brands on Instagram
The Complete Guide to Instagram
5
1746
photos
341
following
Photo Map
KATESPADENY
310k
followers
quick and curious and playful and strong.
follow us for a glimpse into the world of kate
spade new york.
www.katespade.com
Following
Following
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 59/71
Takeaway: Use Instagram to offer followers a behind-the-scenes look into your business. Whether they’re photos of employees at work, holiday parties, sneak peeks into new products or services, or upcoming launches, Instagramnot only captivates followers by letting them behind the velvet rope so to speakbut also shows that a business is made up of more than its products. It consists
of company culture, collaborations, and real people hard at work on the nextnew thing. Give people an inside look at your business. And if you travel toevents around the state or country (a photographer who displays his or her work at different art festivals and venues throughout the country for instance), use the Photo Map and let people know exactly where to find you.
Kate Spade also makes use of the Photo Map, so users can see the brand’sphotos categorized by location:
Brands on Instagram
The Complete Guide to Instagram
58
ANTARCTICA
katespadeny
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 60/71
Brand: Sharpie
Strategy: Show all of the creativeness andcolorfulness that stems from the tip of aSharpie.
Execution: Sharpie’s Instagram accountisn’t about displaying or pushing Sharpie
products; rather, it’s about displaying thebrilliant art Sharpie products help peoplemake. It’s also about encouraging andinspiring people to create. It’s filled with awealth of colorful, captivating drawings allpenned with Sharpie markers: food, quotes,musicians, a football posted on Super BowlSunday, seasonal themes, etc. Just glancing at Sharpie’s Instagram would inspire anyartistically inclined individual to grab amarker and sketch away. (And Sharpie’sInstagram biography encourages that veryaction through a pithy call-to-action).
Takeaway: You don’t have to sell stunning products to use Instagram.Sharpie doesn’t just post pictures of markers (that most likely wouldn’t be too interesting). Instead, Sharpie shows what those markers allow people to create.Sharpie shows the end product.
Sharpie’s strategy can be used by any business: show products or servicesin action, being used by real people. It’s not always about the products them-selves but rather what those products let people do.
Art:
Brands on Instagram
The Complete Guide to Instagram
59
SHARPIE
274photos
149following
56kfollowers
Grab a Sharpie & Start Something.
www.sharpie.com
Photo Map
Explore
Follow
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 61/71
Electronics:Brand: Sony
Strategy: Showcase photos taken by Sonyconsumers and spotlight individual Instagramusers.
Execution: Sony’s Instagram is filled with user-generated content. It features gorgeous
photos of scenery and adorable photos of petstaken by people with Sony cameras. It displays photos people take of Sony products likea vintage Walkman or a PlayStation controller.
Sony’s user-generated content accomplishesa couple things: one, it’s great for socialproof because it shows real people usingSony products in their everyday lives, andtwo, it spotlights fans and gives them shoutouts by featuring their photos.
Takeaway: Instagram is a great tool for tapping into the power of user-generated content. Brands can encourage people to upload photos with aspecific hashtag, spotlight these photos, and even tie them into a contest:a fan of the week is selected for uploading a particularly creative photo, hashis or her photo featured, and wins a gift card or a prize.
Brands on Instagram
The Complete Guide to Instagram
60
SONY
159photos
1528following
14kfollowers
Sony Electronics
Photo Map
Explore
Follow
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 62/71
Business: Black Rock Kitchen and Bar
Strategy: Share the delicious and congenial vibe of a local restaurant through alluring photos.
Execution: Black Rock Kitchen and Bar proves that you don’t have to be a major
brand to use Instagram. It’s a small restaurant
located in Buffalo, NY (my hometown bias is at work here) that routinely shares photosof its delectable-looking nightly specials. Italso shares photos of the restaurant’s interior and its employees.
Takeaway: A restaurant is the type of business that fits perfectly with Instagram.It shows people what the business is about and what kind of food it creates rather than simply telling them. Seeing a picture of adinner entrée can have a far greater impact than merely reading the description of it on the menu. A restaurant can even gain its
Restaurant:
own user-generated content by encouraging patrons to upload their ownphotos of the food they order and use a specific hashtag. This exposes therestaurant to all of those patrons’ Instagram followers, thereby tapping intothe power of word-of-mouth marketing. And anyone who searches or taps
on that hashtag will see pictures of the restaurant’s food. Encouragingpatrons to upload food photos could even be tied into a contest: anyone who uploads a photo and uses the hashtag gets entered into a contest to win agift certificate.
Brands on Instagram
The Complete Guide to Instagram
6
BRKITCHEN
71photos
45following
106followers
Black Rock Kitchen & Bar
Photo Map
Explore
Follow
Voted Best New Restaurant of 2012 by
Buffalo Spree! We know that by feeding you,
the people, we will help to feed the
neighborhood. 551.0261 #BRKBmenu
www.blackrockkitchenandbar.com
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 63/71
Nonprofit Organization: To Write Love on Her Arms
Strategy: Post a variety of photos, all of whichseamlessly relate to the organization’s mission.
Execution: To Write Love on Her Arms(TWLOHA) is a nonprofit dedicated to providing
hope and finding help for people struggling with depression and addiction. TWLOHAorganized a tour across the U.S. that itdescribed as “an evening of songs, con-versation, and hope.” It posted photos of the performers on stage and of the crowds atvarious venues. TWLOHA also posts photos of its staff and spotlights the members from TWLOHA chapters at universities across the country. It highlights its #FearsvsDreams campaign, in which people pose with awhiteboard that discloses their biggest fearsand dreams.
And while TWLOHA’s Instagram photosspan different topics, they all relate backto the organization’s goal: to provide inspiration and promote hope.
Takeaway: A brand can use Instagram to
Nonprofit:
Brands on Instagram
The Complete Guide to Instagram
let people know about events it’s sponsoring or partaking in. That can include everything from concerts to community events to volunteer efforts. And ideally every photo a business posts should fit organically and naturally into its mission and appeal to its target audience.
62
TWLOHA
355photos
61following
25kfollowers
Photo Map
Explore
Follow
To Write Love on Her Arms.
TWLOHA is a non-profit movement dedicated
to presenting hope & finding help for people
struggling with depression, addiction, self-
injury, & suicide.twloha.com
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 64/71
TheCompleteGuideto
InstagramWork-Arounds
Chapter11
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 65/71
I said in Chapter 7 that you can’t search hashtags or users or see an Instagramuser’s followers/following list from the Web. A few websites let you get around this and let you manage your Instagram account from the Web (though again, you need the app to upload photos). Using an Instagram webviewer can be really helpful for anyone using Instagram for business because you don’t needto be on a smartphone to get things done. Some of the best Instagram web- viewers:
Statigram lets you comment on and like photos, search usernames andhashtags, and see other Instagram users’ following/followers list. It also lets
you segment the people whom you follow into groups. You can create groups for family, friends, customers, etc. and assign people to those groups.
Business Tip:Statigram lets you add to your Facebook business page a tab just for Instagramphotos. This tab displays your Instagram feed right on Facebook.
InstagramWork-Arounds
Instagram Work-Arounds
The Complete Guide to Instagram
64
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 66/71
Instagram Work-Arounds
The Complete Guide to Instagram
6
Webstagram is similar in that you can view photos, like and comment on photos,follow and unfollow people, browse hashtags, etc. You can find users bykeyword and see the most popular filters and the most popular hashtags.Webstagram also lets you create a gallery of your Instagram photos on yourwebsite/blog.
GRAMATICA
Instagram doesn’t allow for multiple accounts, so if you have a personalInstagram account and a business account, you have to log out of oneand into the other if you want to switch between the two. Gramatica is an app that helps you get around this (it’s $0.99 in the App Store). It lets you
quickly and easily manage multiple accounts. It also lets you pinchand zoom in on photos.
A number of WordPress plugins let you display your Instagram
photos on your blog through widgets: Simply Instagram, Instagramfor WordPress, and WP Instagram Digest. (Check out the links atthe end of the ebook if you’re interested in any of these plugins.)
InstagramPluginsfor
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 67/71
TheCompleteGuideto
InstagramAnalytics
Chapter12
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 68/71
InstagramAnalytics
A major part of marketing is tracking the effectiveness of different campaigns.These six tools help you track engagement, discover influential followers, andrun contests and promotions.
Cost: Free Instagram report and free 14-day trial for other services
It tracks your Instagram engagement and determines your most engagingphoto/filter/location. It also gives you stats on your engagement outside of Instagram (i.e., if you’ve shared photos on Facebook or Twitter). You candownload all of this data in Excel or export it to PowerPoint. Simply Measured also allows you to compare traffic across all of your different social channels.
Instagram Analytics
The Complete Guide to Instagram
6
Simply Measured offers a free Instagram report. In exchange for thefree report, Simply Measured asksyou to post a tweet telling peopleyou’re using its services.
I’m using @simplymeasured to analyze my Instagram
profile in Excel - http://bit.ly/KQwnwB
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 69/71
Cost: Free
I talked about Statigram earlier, and mentioned that it’s a webviewer. Statigramalso gives you statistics on your account: your follower growth, most engagedfollowers, post history, filter usage, hashtag usage, average like and comment
per photo, your most liked photos, etc.
Cost: Free version available for accounts with 1,000 or fewer followers; more
comprehensive plans are $37/month, $116/month, and $325/month.
Nitrogram lets you aggregate and embed photos taken by Instagram userson your website, blog, or Facebook page. It gives you analytics for hashtagsand accounts. It tracks your likes, comments, and photos over time andgives stats on your posting habits.
Instagram Analytics
The Complete Guide to Instagram
Nitrogram
68
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 70/71
Cost: Free
SumAll is in beta. It lets you analyze in real time your Instagram marketing efforts. You can also connect your Instagram account with your Twitter,Facebook, and Google Analytics account to get a comprehensive view of yourmarketing efforts. You can view everything in one interactive dashboard
through a phone, tablet, or browser.
Cost: $1.99 iPhone app
GramPro is an iPhone app that generates a profile for all of your followers
and all of the people whom you follow. It shows each user’s fame score (equivalent to a popularity score), the number of photos he/she posts perweek, and the number of likes his/her photos average. GramPro allows you to identify influential Instagram users. It also lets you see which of yourfollowers engage with you the most.
Instagram Analytics
The Complete Guide to Instagram
Links to Other Tools:
Platforms for displaying
Instagram photos:
+ FanBase+ Olapic + Chute
WordPress plugins:
+ Simply Instagram+ Instagram for WordPress+ WP Instagram Digest
69
7/29/2019 The Complete Guide to Instagram
http://slidepdf.com/reader/full/the-complete-guide-to-instagram 71/71
Sources
The Complete Guide to Instagram
Sources
TM
THE WO RDPRESS EXPERTS
d
e
v
INSTAGRAM FOR BUSINESS