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The company, the entrepreneurial

philosophy, the product innovation

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Aquasalis, with its headquarters and

production site in the Swiss canton of Tessin,

is a company with a high innovation content

which distinguishes itself through the

development of solutions at the forefront

in the food seasoning industry, in

particular of saline solutions.

The company sees the light of day in 2014,

out of the entrepreneurial intuition of a team

of professional people with a variety of

managerial experience, but with a common

ambition to penetrate a potentially high-

growth market , like that of foodstuffs

designed to improve human health

and well-being.

The industrial and production process upon

which the Aquasalis business core is based,

undertakes to revolutionize not only the food

market, but also the culinary and healthy

nutrition culture.

The company

The mission

A Swiss Made excellence

Product Fact-Sheets

OMS Guide Lines

Aquasalis for Health

Trade

Communication Investment

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Exhibitions & Fairs

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Italian importer

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Product certifications

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Thanks to the collaboration with researchers

and specialized consultants, Aquasalis has

formulated a completely natural saline

solution which maintains the unaltered

flavour of salt with 75% less sodium.

Already presented in preview at the

EXPO 2015 in the course of a dedicated

event, Aquasalis has already obtained a

notable public success.

Aquasalis´ low-sodium formula really makes

this product the only one of its kind -a

product which is getting ready to enter as a

pioneer into the low-sodium liquid

salt industry, offering the consumers a

high-flavour seasoning, but without the

counter indications usually associated with

the consumption of traditional granulated salt.

Aquasalis prides itself of a strong technical and

commercial network in every geographical

area worldwide.

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conscious consumers who require a healthier

diet without renouncing traditional

flavours.

Thanks to its production process, Aquasalis

synthesizes the genuine flavour of sea salt with

its original benefits, whilst reducing to a strict

minimum all the potentially damaging effects

of salt, as for example the excess of sodium in

marine salt or the lack of flavour to be found in

iodine or sodium salts.

The Swiss company aims at revolutionizing

an industry with a history of poor

innovatory vision, as in the case of salt

production, capitalizing on the production

process and the formula which makes our

product unique of its kind on the market.

Aquasalis has completely re-invented the

very concept of nutritional salt in order to

satisfy the growing demand from health-

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Aquasalis offers the market a 100% natural

product, with the same flavour as in

granulated salt, but with 75% less sodium,

without any chemical additives or other

ingredients.

Rivers, lakes, glaciers: Switzerland is the water

reserve of Europe and its sources of extremely

pure water spring out of the four corners of

the country. And it is exactly out of the purity

of Swiss water and the decidedly tasty

character of a selection of the best salts from

Sicily and France that Aquasalis came into

being.

Available in a practical spray dispenser,

easy to use and find the correct dosage,

Aquasalis distinguishes itself through the sleek

elegance of a packaging which will bring an

extra touch to every table.

But not only that: a panel consisting of both

consumers interviewed during the testing

phase and of authoritative experts in the field

of nutrition, have declared Aquasalis to be a

saline solution with a high flavour perception

and possessing the authentic taste of salt.

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Aquasalis originates from the purity of Swiss water and from the taste of white goldThe company

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Organoleptic characteristics:

Formats:

Composition:

Pack:

Recommendations for use:

Conservation tips:

Production processes:

Where can I buy it?

Odourless and colourless, Aquasalis is a unique saline

sodium solution in a liquid, easy to spray form.

The product ´s flavour is twice that to be found in granulated

salt , the taste of which it retains. The low presence of

potassium chloride makes it possible to avoid the bitter and

“metallic” taste typical of other sodium-based products

currently available on the market.

Aquasalis comes in 100 ml, 125 ml and 200 ml sprays,

available in these versions for large retailers and chemist

outlets. Also in the Premium version for the catering channels.

75% water, 25% sodium chloride.

Made of geometrically-shaped plastic, with a plexiglass cap

and nozzle spray.

Please keep in a cool, dry place at room temperature.

100% natural.

Online shop on www.aquasalis.eu

Aquasalis can be sprayed according to taste on every type

of food, cooked or raw, preferably whilst still cold or after

cooking, in order to avoid evaporation once in contact with

food at a high temperature. Ideal for the seasoning of every

dish, this product also increases the flavour of pasta and rice,

as long as it is used after cooking and after the water has

been drained.

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Product formulation

Aquasalis

Ordinary

marine salt Modified salt

Sodium Chloride

Potassium Chloride

Sodium (% p/p)

Iodine

Additives

Flavour

25.01%

0.029%

9.8

30ppm

none

ordinary salt

99%

0,030%

39.2

from 0 -30ppm

anti-humectants

ordinary salt

33.3% -50%

66% -50%

13.05 -19.6

from 0 -30ppm

anti-humectants

modified

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Our packaging

Aquasalis is also available in its version naturally enriched with iodine.

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Our display crowner

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Our expo pallet

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Thanks to its composition (75% less sodium chloride than in sea salt). Aquasalis comes into line

with the guidelines of the WHO (World Health Organisation), which recommend a daily

salt consumption inferior to 5 grammes and of 3,519 mg potassium for every adult.

Moreover, the WHO has paid special attention to the regulating of salt consumption for children,

which should be adapted to weight, height and energy consumed during the day.

Sodium is to be found in a natural form in many foodstuffs, varying from milk (about 50 mg sodium

per 100 g) to eggs (about 80 mg/100g). But it is also to be found, in much greater quantities, in

processed foods, such as bread (about 250 mg / 100g), sausage rolls (about 1,500 mg / 100g)

or seasonings such as soya sauce. (About 7,000 mg / 100g)

This why Aquasalis, even before its official debut on the market, has been chosen by many

companies in the food production sector as an ingredient offering an alternative to salt

for the industrial production of pastries.

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Aquasalis in line with the WHO: more and more food companies

prefer it to salt

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All the advantages of a low sodium diet for health

A regular use of the Aquasalis saline solution fosters a lower assumption of sodium, with manyadvantages for the human body:

better regulation of the nervous system

balanced hydration of the body

better equilibrium through basic acids

prevention of cellulitis

better regulation of basic metabolism

healthier nutrition for children and teenagers

prevention of hypertension, thyroid disorders, overweight, cardio-vascular problems, strokesand osteoporosis

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Our trade strategy is mainly focused on three major channels:

Large distribution chains

Pharmacies & Wellness sector

Food sector & restaurants

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An integrated communication plan

In order to launch Aquasalis on the Italian market, the company has planned an important

investment in integrated communication, which shall include both the targeting of press

office and Digital Communication to achieve maximum visibility on the main Social

Networks (Facebook, Instagram, YouTube, Twitter). This shall be accompanied by the re-

styling of the Aquasalis.eu website. Moreover, Aquasalis has set up an advertising

campaign in the main magazines pertaining to those sectors being targeted for the

commercialization of the product (Women´s and Men´s magazines, Health, Sports, Generalists,

Cookery magazines and relevant pages in the major daily newspapers.). The company has

ranked above all on online advertising, which shall absorb 60% of the foreseen investment.

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The Press Office

Aquasalis has bet on a customised press office to generate tailor-made news to reach different media – such as women, health, trade/GDO/Food/Cuisine outlets and general purpose periodicals. And more: Aquasalis has also leveraged on TV, radios and primarynews web sites with specific media pitches.

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Our media coverage.

Aquasalis has achieved a cross media coverage including national and localdailies, periodicals, men and women magazines, national newswires and news web sites, Tvs.

Thanks to the extensive visibility gained on media, Aquasalis has started to build a solid reputation in the sign of food innovation, but also of natural wellness, inspiring an high expectation in consumers.

Our media coverage is available online at the address: ww.aquasalis.eu/rassegna-stampa

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A selection of our best HitsThe company

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Aquasalis is also «connected» with the consumer and business audience with its

dedicated profiles on Social Networks (Facebook, Instagram, Twitter, LinkedIn)

with increasing popularity and fans’ engagement. Aquasalis’ posts are generally

focused on healthy recipes, news, curiosities referring to Food scenery and

wellness. Except for sponsored Adv campaigns on Facebook, Aquasalis has

planned the launch of an upcoming social contest with the

#LaSaluteIlsaleDellaVita (#HealthTheSaltOfLife) to make the product and its

culture of healthy food go viral.

Facebook: https://www.facebook.com/aquasalisgmbh/

Instagram: Aquasalis

Twitter: @AquasalisSocial

LinkedIn: Aquasalis Gmbh

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Aquasalis on Social NetworkThe company

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https://www.facebook.com/aquasalisgmbh/

https://twitter.com/AquasalisSocial

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Aquasalis, the innovation champion at Cibus 2016

Aquasalis has made its official debut at Cibus 2016, at Parma Fiere. The product has been noticed as an absolute innovation bound to revolutionisethe market of food dressings: the «salt with no salt» with only 25% of sodiumhas immediately conquered the interest of journalsits and opinion leaders.

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Aquasalis key player of Food Innovation at Seeds & Chips.

Aquasalis has showcased with a dedicated booth at Seeds & Chips,

the international summit of Food Innovation which was held at the

MICO - Milan Congress area.

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To meet the initial consumers’ demand, we have created the Aquasalis online

Shop, from which you can buy our convenient 3 packs’ kit. A quick and easy way

to treat yourself to the taste of well-being and take care of the people that are

closest to your heart. Ongoing sales’ growth and positive consumers’ feedback

have largely rewarded our decision to launch the shop, revealing the presence of

a market with a huge potential of growth.

http://www.aquasalis.eu/shop-3/

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Aquasalis Online Shop The company

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Aquasalis is distributed in Italy by Consulmarketing Trade Srl, an Italian company that since 1989 works in marketing services with a wide range of high value-added solutions. Consulmarketing Trade is an active part in supporting Aquasalis in control of marketing strategies and decision-making processes through customized tools with standard of excellence. Aquasalis and Consulmarketing Trade select local partners to export in the main foreign markets.

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Aquasalis has been chosen by Cardiocentro Ticino in Lugano, one of the most

important Swiss centers of the heart that works in close collaboration with the

University of Zurich, and by Cardioteam Foundation Onlus of Turin, the first

foundation in Italy to operate in research and cardiovascular prevention at

international level.

And more: the Korian Group, a multinational leader in residential services for

elderly people, has adopted Aquasalis in all its 42 residences in Italy.

Club Med, leading tour operator in "all inclusive" high-end holidays, has

successfully brought the product to thousands of customers with plans to introduce

Italians abroad.

Last but not least, Elior, the 3rd operator in Europe canteens, is considering the

introduction of Aquasalis among the seasonings to be proposed to its customers as

part of restaurant services on trains and planes.

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Our key clients.

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In the entire world, “Swiss made” is synonymous with technological

excellence , with the know-how, with attention to detail in every step of

the production process.

But not only that: “Swiss Made” means that the entire manufacturing

cycle of Aquasalis, from salt extraction to the finished

product, is entirely Swiss.

Aquasalis also possesses some prestigious certificates: BRC (British

Retail Consortium) and IFS Food (International Featured

Standards) which, through the use of various valuation systems,

guarantee the highest safety standard for the agri-foodtstuffs. The quality of

Aquasalis is therefore synonymous with the utmost attention

being paid to the primary products being used, to the hygiene

of both manufacturing plants and staff, thus placing particular

emphasis upon the safety of the product for the consumer.

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Le nostre certificazioni

Graphical summary of tested samples

COMPARISON AMONG AQUASALIS SALINE SOLUTION

AND REFINED GRANULAR SALT:

in red the most relevant statistical fact sheets

REMARKS:

Aquasalis saline solution has proved to be in line with the

standards for smell and scent, with neutral characteristics.

In the same breath, the Aquasalis saline solution is

different owing to its higher saulty flavour.

SENSORY FEATURES

A panel composed of 8 judges, trained and specialised in

sensorial analysis, have conducted sensory analysis on two

samples: one of Aquasalis saline spray solution and the other

one on a ssample of refined sea (granular) salt.

COMPARATIVE ANALYSIS DESCRIPTIVE

There have been 2 quantitative sessions (n° 2 replies) in

which the saline solution was compared with REFINED SEA

SALT STANDARD (STD) using a graduated scale from -1 to

+1 in which the STD product was placed on the point O (zero).

The key features characterizing the quality profile of the

product under study were highlighted as follows:

- the intensity of the smell sensation perceived before the

product is tasted in the mouth;

- its intense aroma: the sensation perceived by the olfactory

organ tasting indirect route of the product;

- intensity salty taste fundamental taste mainly perceptible

on the tongue and in areas side immediately surrounding

The above mentioned samples have been tested in equivalent

weight conditions: judges have found that 0,7 g of Aquasalis saline

solution and 0,7 g of granular refined salt.

The significant difference of each sample compared to the

STANDARD, on the "O" value, has been highlighted by the

confidence interval (CI) added to or subtracted from the sample

mean.

Comparison with standard – Range of confidence

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AQUASALISwe care for your taste

Copyright 2016 by Action Agency srl Tutti i diritti riservati

Aquasalis is imported in Italy by:Consulmarketing Trade S.r.l.Via Aurelio Saffi 3120123 Milan – ItalyPhone: +39 02 430090.1Em@il: [email protected]

mailto:[email protected]

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