The Communication Department at JSU. Background of Organization The Communication department is...

The Communication The Communication Department at JSUDepartment at JSU

Background of OrganizationBackground of Organization The Communication department is dedicated to The Communication department is dedicated to

providing a high quality of education.providing a high quality of education. The curriculum emphasizes on the areas of public The curriculum emphasizes on the areas of public

relations, broadcast and print journalism.relations, broadcast and print journalism. The communication department works closely The communication department works closely

with The Chanticleer, TV-24 and 92Jwith The Chanticleer, TV-24 and 92J Communication graduates receive rewarding Communication graduates receive rewarding

careers such as advertising, print journalism with careers such as advertising, print journalism with newspapers and magazines, public relations, newspapers and magazines, public relations, radio and television, and web design or site radio and television, and web design or site maintenance. maintenance.

ProblemsProblems There are 9,000 students enrolled at JSU There are 9,000 students enrolled at JSU

and only 202 students are communication and only 202 students are communication majors.majors.

There has not been a dramatic increase of There has not been a dramatic increase of students who are communication majors students who are communication majors over the past four years. The number over the past four years. The number usually ranges from 190 to 200 studentsusually ranges from 190 to 200 students

Most high school seniors are not familiar Most high school seniors are not familiar with the opportunities and successful with the opportunities and successful careers that the communication careers that the communication department offers. (This is why the department offers. (This is why the number of communication majors are low)number of communication majors are low)

GoalsGoals The goal is to increase the number of The goal is to increase the number of

communication majors by fall of 2008 by 25%.communication majors by fall of 2008 by 25%. The process will start in January of 2008 and will The process will start in January of 2008 and will

end when the fall semester begins in August.end when the fall semester begins in August. The goal for this process will take eight months The goal for this process will take eight months

by informing and interacting with high school by informing and interacting with high school seniors about the success and opportunities that seniors about the success and opportunities that communication students and graduates have.communication students and graduates have.

When the fall semester begins in 2008, there will When the fall semester begins in 2008, there will be a 25% increase in communication majors.be a 25% increase in communication majors.

ObjectivesObjectives

To increase, within the first four To increase, within the first four months of the program, the months of the program, the percentage of high school seniors percentage of high school seniors from 5% to at least 90% will be from 5% to at least 90% will be aware of the opportunities and aware of the opportunities and successful careers that the successful careers that the communication department offers.communication department offers.

To increase, within the second month To increase, within the second month of the program, the percentage of of the program, the percentage of high school seniors that attend high school seniors that attend preview day at JSU on February 16preview day at JSU on February 16thth planning to be a communication planning to be a communication major will be 10%major will be 10%

To increase, within the third month of To increase, within the third month of the program, the percentage of high the program, the percentage of high school seniors who attend the school seniors who attend the preview day at JSU on March 8preview day at JSU on March 8thth planning to be a communication planning to be a communication major will be 15%major will be 15%

To increase, within seven months of To increase, within seven months of the program, the percentage of high the program, the percentage of high school seniors who will enroll at JSU school seniors who will enroll at JSU and declare a communication major and declare a communication major will be 20%will be 20%

To increase, within the last month of To increase, within the last month of the program, the percentage of high the program, the percentage of high school seniors who will declare a school seniors who will declare a communication major will be 25%communication major will be 25%

After the 25% of communication After the 25% of communication students have been achieved, it is to students have been achieved, it is to maintain that amount and to maintain that amount and to increase the number of increase the number of communication students for the communication students for the following year.following year.

AudienceAudience

High school seniorsHigh school seniors High school counselorsHigh school counselors

Strategies and TacticsStrategies and Tactics

Starting in January when acceptance Starting in January when acceptance letters begin going to high school letters begin going to high school seniors. The seniors will receive a seniors. The seniors will receive a brochure about the communication brochure about the communication department.department.

The brochure will include detailed The brochure will include detailed information of the following:information of the following:

The communication departmentThe communication department What is Public RelationsWhat is Public Relations What is BroadcastWhat is Broadcast What is Print JournalismWhat is Print Journalism Multiple reasons why the student should Multiple reasons why the student should

become a communication majorbecome a communication major List of internship programsList of internship programs Job opportunities that the student can Job opportunities that the student can

fulfill graduating with a communication fulfill graduating with a communication degreedegree


By receiving this brochure , the By receiving this brochure , the student will gain knowledge of the student will gain knowledge of the communication department at JSU.communication department at JSU.


In February, preview day for JSU is In February, preview day for JSU is held on the 16held on the 16thth. There will be a . There will be a booth set up with information about booth set up with information about the communication department. The the communication department. The booth will consist of information booth will consist of information about job opportunities and about job opportunities and internship programs. The student will internship programs. The student will also get a brochure about 92-J radio also get a brochure about 92-J radio station, TV24 and the Chanticleer.station, TV24 and the Chanticleer.

The job opportunities that are going The job opportunities that are going to be posted on the poster will to be posted on the poster will

include the following:include the following: Working in newsWorking in news Advertising agenciesAdvertising agencies Book publishersBook publishers Public Relations firmsPublic Relations firms Manufacturing firmsManufacturing firms HospitalsHospitals Event CoordinatorEvent Coordinator Community/Educational organizationsCommunity/Educational organizations

The internship programs that will be The internship programs that will be on the poster will include the on the poster will include the

followingfollowing Delta AirlinesDelta Airlines Georgia AquariumGeorgia Aquarium CNNCNN Birmingham NewsBirmingham News FOX 6FOX 6 NBCNBC Children’s Hospital in BirminghamChildren’s Hospital in Birmingham AL Golf AssociationAL Golf Association


By displaying some of the successful By displaying some of the successful places to work and to do an places to work and to do an internship, 10% of students will internship, 10% of students will declare their major as declare their major as communication, due to the communication, due to the knowledge and the successful knowledge and the successful opportunities that are involved.opportunities that are involved.


March 8March 8thth – second preview day for – second preview day for JSU. By displaying the same JSU. By displaying the same information from the recent preview information from the recent preview day, 15% will declare their major has day, 15% will declare their major has communication due to all of the communication due to all of the knowledge and successful careers knowledge and successful careers there are to build within being a there are to build within being a communication major.communication major.


Throughout January-July- high school Throughout January-July- high school seniors will be visiting JSU and will be seniors will be visiting JSU and will be seeing flyers around campus about the seeing flyers around campus about the communication department.communication department.

When visiting the university during When visiting the university during freshman orientation, flyers will be placed freshman orientation, flyers will be placed around campus and in the dorms around campus and in the dorms promoting the communication promoting the communication department.department.

The Flyers will state:The Flyers will state:

Haven’t chosen a major yet?Haven’t chosen a major yet? Why not Communication?Why not Communication?

Want to be an event coordinator or a Want to be an event coordinator or a sports writer, why not be a news sports writer, why not be a news broadcaster for the news? Being a broadcaster for the news? Being a communication major is a lot of FUN. communication major is a lot of FUN. Internship programs include working for Internship programs include working for FOX6, CNN, Georgia Aquarium, Southern FOX6, CNN, Georgia Aquarium, Southern Living and AL Gold Association and MANY Living and AL Gold Association and MANY MORE! Come check us out at Self Hall!MORE! Come check us out at Self Hall!


By attending the two preview days By attending the two preview days and seeing the flyers around campus and seeing the flyers around campus 20% of high school seniors will 20% of high school seniors will declare their major as declare their major as communication, due to what they communication, due to what they can achieve as a communication can achieve as a communication major/graduate.major/graduate.


August is when school starts back for August is when school starts back for the fall. Therefore, every student has the fall. Therefore, every student has to get a mailbox at the TMB. With to get a mailbox at the TMB. With flyers hanging around campus and flyers hanging around campus and posters from the two preview days posters from the two preview days hung up in the TMB this should hung up in the TMB this should influence the incoming freshmen to influence the incoming freshmen to become communication majors. become communication majors.

The flyer that the students will The flyer that the students will receive will state :receive will state :

What is Communication?What is Communication?

FUN, EXCITING, DIFFERENT, AND FULL OF FUN, EXCITING, DIFFERENT, AND FULL OF OPPORTUNITIES!OPPORTUNITIES! Job opportunities such as a Job opportunities such as a college recruiter or an event planner, a sports college recruiter or an event planner, a sports writer or a broadcaster on the news. writer or a broadcaster on the news. Communication offers internships that get your Communication offers internships that get your FOOT in the door; Birmingham News, Air Tran FOOT in the door; Birmingham News, Air Tran Airways, The Anniston Star, NBC and HONDA. Airways, The Anniston Star, NBC and HONDA. The Communication department can The Communication department can GUARANTEE YOU a successful career!GUARANTEE YOU a successful career!


By receiving this flyer in the mail and By receiving this flyer in the mail and seeing all of the other flyers around seeing all of the other flyers around campus. 25% of incoming freshman campus. 25% of incoming freshman will declare their major will declare their major communication.communication.

BudgetBudget

Paper for brochures = $800Paper for brochures = $800 Poster board = $30Poster board = $30 Balloons = $10Balloons = $10 Paper for flyers = $800Paper for flyers = $800 Easels to set poster board on =$50Easels to set poster board on =$50 Utensils = $15Utensils = $15 Ink = $400Ink = $400 Table = $20Table = $20 The total budget equals $2,125The total budget equals $2,125

EvaluationEvaluation Planning to assess the Public Relations activities will be Planning to assess the Public Relations activities will be

done by monitoring the attendance of the preview days. done by monitoring the attendance of the preview days. Making sure that the percentage of high school seniors Making sure that the percentage of high school seniors

declaring their major as communication increases through declaring their major as communication increases through out the eight months of the process.out the eight months of the process.

Making sure that the flyers and posters are posted up Making sure that the flyers and posters are posted up around campusaround campus

Making sure that the target audience gets the messageMaking sure that the target audience gets the message By evaluating all of these principles the goal of increasing By evaluating all of these principles the goal of increasing

the number of communication students will go up 25% by the number of communication students will go up 25% by the fall semester of 2008.the fall semester of 2008.

The Communication Department at JSU. Background of Organization The Communication department is...

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