The Commercial Web Presence

The commercial web presence may be characterized into various categories to have a better understanding of online marketing. Why would one create a website? It is solely for the purpose of having online presence. It my include building a website which may include business information, you salient features and should incorporate enough reasons of why should a consumer contact you. Making blogs of your product, which may include portrayal of thoughts, visions, beliefs customs and opinions, can help a website to stand out unique from the normal ones. To capture potential leads is one of the prime motives of a good business website. Continuous marketing with potential customers and emphasizing on customer relationship management can assist you. Classification of these websites makes it convenient to imply some marketing strategies on them. Typically these may be classified under five heads

Brochurewear: These types of websites can be dated back to early ages of internet where there functions were to provide catalogues and other online to offline business. As a result they were mostly static in nature

Transactional: These types of sites mostly believe in maximum revenue generation. Amazon can be enlisted in this type

Entertainment: They include an array of websites including online media broadcast. They are popular for their interactive nature with the consumers. They encourage communication and participation of viewers. For instance YouTube provides a platform for its customers to share and view videos and communicate in a healthy environment

Community: Includes the types of person having same hobbies. They are actively used by many pop groups like The Red Hot Chilli Peppers to develop an online community to enhance their fan base

Relationship: These include relationship building sites on which friend register and interact. For instance Facebook, Wayn etc.

Classification of websites makes it convenient to carry out internet marketing because then we are clear of the thrust and potential areas. We can tally our product with the type of site and act accordingly with our requirement. For instance if a website wants to advertise MP3 CD’s and advertise in Brochurewear or Transactional website, it would be completely vague. The correct destination for it would be Entertainment websites and it could now select a list of entertainment companies from the list to advertise upon.

The late nineties saw the commercial use of internet in an efficient way. There were a lot of experimentations from interested buyers to obtain the optimum profit. Website development saw an unhealthy phase with the graphic designers and programmers because they depended more on concentration of technology rather than its effective use. This caused a lot of dot.com companies to fail in the late nineties and diverted their minds towards what actually works in these conditions.

Creating a web presence highlighting and keeping in mind these points could provide an add on to your task. In biology classification was made to study the diversity in the living manner in a more efficient and easy manner. Same is the case here, for classification of things makes it more convenient

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