Cindy Krum

Big Data: Data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

• Deep CRM for Micro-Targeting

• Active Social Participation & Data Mining

• Rules-Based Marketing Optimization

• Predictive Analysis & Algorithm Development

Sometimes Not Big Enough Unless You are a Huge Company

Mobile is Everywhere

Mobile is Everywhere

Mobile is Changing

Great Data is

Everywhere

• WiFi/3G/4G/LTE• Constant Transmission• Cloud Storage• Faster Processing• Limitless Storage

• Phones• Tablets • Wearables• Sensors

• Cars• Buildings• Cities• Stuff

Hypothesis:

The New Paradigm in Mobile Marketing is about Leveraging Constant Streams of Data from All Devices & Giving it Monetizable Value:

– Understanding It

– Merging It

– Mining It

– Sharing It

– Selling It

Data = $Asset$

��

��

��

��

��

��

��

��

��

��

��

��

Awesome –Thanks guys!

� �� �

We Know Where You Live!!!

What Can be Tracked?

Native Apps Can Track:

• In-App Submissions

• In-App Purchasing

• Location

• Web Interaction

Web Apps Can Track:

• Location

• Web Submissions

• Downloads

PERMISSION

Now Imagine…

“Maybe the Internet of Things will be about

delighting us or taking care of us, not traffic

lights.”

-Dr. Genevieve Bell, Intel

There is Data About

Everything!

Combine it with Other Data – Make it Interesting!

Remember….Your Mobile Data is an Asset

• Understand It

• Use it & Re-Use it

• Combine it

• Share it & Sell it

Where to Get Free Data

Countries/Governments

• World Bank – 100’s of social & economic indicators

• US- Obama’s Federal Memorandum www.Data.gov 450,000 across 172 federal agencies

• UK – Open Data Institute (Co-directed by Tim Berners-Lee)

• EU Open Data Initiatives

• Australia, Kenya, Brazil, Chili –All have Open Data strategies

Private Groups

• Code for America (US)

• National Weather Service (US)

• The Sunlight Foundation (US)

• The Open Knowledge Foundation (UK)

Other Data Resources

– Import.io - Let people sell the data they have like eBay for Data

– Factual - Compiles DataSets

– Windows Azure - Curated Data Sets Ready for Excel Import

– DataMarket (Data Auctions From Iceland)

• Free Data Sets from UN, WorldBank, EuroStat

• Resells Data from Market Research Firms

– APIogee – makes your data available in an API

Cindy KrumCEO & Founder,

MobileMoxie

cindy@mobilemoxie.com

720-231-7277

Twitter/Skype: Suzzicks

2 Months Free MobileMoxie Tools with This Promo Code:

SMXWEST2014www.mobilemoxie.com/register

Mobile SEO& Page SpeedCindy Krum, MobileMoxie