The Coming Avalanche of Wearable Mobile Apps

W12 Session 4/15/2015 2:00 PM

"The Coming Avalanche of

Wearable Mobile Apps"

Presented by:

Philip Lew

XBOSoft

Brought to you by:

340 Corporate Way, Suite 300, Orange Park, FL 32073 888-‐268-‐8770 ·∙ 904-‐278-‐0524 ·∙ [email protected] ·∙ www.sqe.com

Philip Lew

XBOSoft After working in various management and technical positions in software development and product management, Philip Lew leads XBOSoft’s direction and strategy as CEO. A speaker at numerous trade and academic conferences, Phil has worked with hundreds of organizations to assess the quality of their software, examine software quality processes, and set forth measurement plans to improve software quality using systematic methods. His Ph.D. research in software quality and usability resulted in several IEEE and ACM journal publications and in various trade journals as well. Find out more about Philip at xbosoft.com.

The$Coming$Mobile$Wearable$World$$

How$will$it$affect$‘our’$world?$And$are$you$ready?$

Meet Your Instructor

•  Phil Lew – Software developer – Software product manager, BI product – CEO, software qa services company

•  Relevant specialties – Software quality in use / UX design and

evaluation – Mobile testing and UX enthusiast – Mobile wearable first adopter

2$©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$

Let’s$Meet$Each$Other$

•  Name$•  Your$Company/Role$•  InteresTng$Tdbit$or$fact$•  Why$you’re$here$

– Take$a$nap$– Your$boss$told$you$to$– Other…$!$

©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$ 3$

Session Spirit and Expectations •  I can’t read… •  Slides for you as a take-away (many) •  Slightly different than your handouts

– Always thinking of new examples and ideas, you can write me and I’ll send these to you

•  Interactive – Lots of exercises and chances to learn – Lots of material

4$©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$$

“SeZng$ExpectaTons”$•  Used$Tme$efficiently$and$covered$the$material.$It$was$interacTve$too.$

•  Presenter$was$comfortable$and$engaging.$Content$was$good.$

•  Very$interacTve$and$demanding,$commands$great$aaenTon.$

•  Best$content.$Provided$great$brainstorming$opportuniTes$and$gave$examples.$Great$presenter.$

©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$$ 5$

“SeZng$ExpectaTons”$•  Slides$too$low$where$people’s$heads$are.$Can’t$see.$

•  It$was$too$hard$to$hear$what$was$said.$•  Instructor$only$focused$on$people$in$front$who’s$hands$were$up.$

•  Too$large$a$group.$•  Slides$were$different.$



HOW$MANY$OF$YOU$HAVE$A$MOBILE$WEARABLE$DEVICE?$


YES$3%$NO$97%$

WE$LIVE$INTO$OUR$EXPECTATIONS$


WE$THOUGHT$HE$WAS$WEIRD$©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$ 10$

The$Perfect$Storm$


Sensors$

Big$Data$

AI$

Networks$

Storage$

CompuTng$Power$

We$are$About$to$Enter$a$New$Age$•  Mobile$wearable$devices$form$a$new$generaTon$of$technology$that$knows$us$beaer$than$our$friends.$$

•  The$most$important$element$of$mobile$user$experience$and$customer$experience$is$fast$becoming$―context.$$

•  Successful$applicaTons$will$incorporate$context$to$add$value$users$hadn’t$considered$while$being$sensiTve$to$their$privacy.$$


MobileApps$Are$and$Will$be$Dominant$Revenue$Source$


Devices and Apps and

Data

HOW$MANY$OF$YOUR$FRIENDS$KNOW$HOW$FAR$YOU$WALKED$OR$WHAT$YOU$ATE$TODAY$OR$SOME$OTHER$TIDBIT$OF$INFO?$$

Poll$


ObjecTves$for$Today$•  Develop$an$understanding$of$context$to$sTr$thought$so$you$can$incorporate$into$your$design$and$development.$$

•  Understand$the$contextual$elements$for$future$generaTon$products$that$will$provide$predicTve$and$anTcipatory$services.$– Understand$how$NFC$technology$will$be$driven$by$payments$

– Understand$the$potenTal$in$various$verTcals$for$mobile$wearables$


Workshop/Session$Spirit$

•  InteracTve$•  I$won’t$read$the$slides…$•  Slides$for$you$as$a$takeJaway$(lots)$

– Maybe$they$won’t$be$the$same$as$in$handouts$depending$on$Tming$

–  I’m$always$updaTng$with$the$latest$content$

•  ParTcipate$and$Dive$In$– Ask$quesTons$or$I$will$


Today’s$Agenda$

• What$is$Mobile$UX$• Mobile$UX$and$Context$• Mobile$Smartphones$as$Hubs$and$Aggregators$with$peripheral$Mobile$Sensors$(wearables)$

• Mobile$and$Big$Data$•  Apps,$Technology$and$Issues$


WHAT$IS$MOBILE$UX?$


“Mobile” User Expectations •  Subscription Business

Model – Rent/share-don’t buy – Pay as you go

•  Cloud and mobile convergence

•  Behavior and expectations have changed

•  The bar has risen –  UX and satisfaction

intertwined ©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$ 19$

Mobile$and$Context$King$and$Queen$

•  91%$of$American$adults$own$a$mobile$phone.$$•  Over$60%$of$mobile$phones$sold$are$smartphones.$

•  Mobile$device$web$access$is$predicted$to$overtake$desktop$web$access$in$this$year.$$

•  48%$use$or$would$like$to$use$a$smartphone$to$shop$while$inJstore$or$on$the$go.$$

•  90%$of$people$start$a$task$on$one$device,$then$complete$it$on$another.$


Mobile$UX$–$Up$Up$and$Away$

•  UX$is$relaTve$to$user$expectaTons$$– As$more$sites$deliver$beaer$mobile$UX$the$bar$is$higher.$

– Mobile$users$no$longer$expect$a$lesser$experience,$now$expect$an$equal$or$mobileJcentric$experience.$$$

– Mobile$UX$is$no$longer$nice$to$have,$but$a$criTcal$component$of$app$success.$


Mobile$now$means$more…$

•  Not$just$smart$phones…$

•  How$many$of$you$have$a$smart$watch?$$


Basic Usability-UX Concepts

User$Experience$

Usability$Effect$

Usability$Design$


Mobile Usability Challenges •  Limited attention – people often multi-tasking •  User needs triggered by context

– Application needs to provide what they want at the “right” time and in a form suitable for current context.

•  Require access to personal data, obtained either through web-based services or other devices-tight integration

•  Small and hungry for power •  Require sensitivity to the task at hand


Usability - Design Perspective Beyond the Basics

•  Understandability •  Learn-ability •  Operability •  Attractiveness •  Navigation •  Responsiveness-performance

25$

What$else$can$you$think$of?$

©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$

If the user cannot figure it out in 30 seconds, they are gone.

Eco-Integration Social Connectedness

Source: ISO 25010�

Usability-Effect

26$

Degree to which specified users can achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.


Usability-Effect �Context� and �Specified�

• User role • Objective • Task • Environment • Domain • …

27$

specified$users$

specified$goals$

specified$context$of$use$

What$else$can$you$think$of?$Who$are$your$users?$What$are$their$goals?$



Usability-Effect User Experience

•  Satisfaction: Degree to which users are satisfied in a specified context of use.

• Likability (cognitive satisfaction)

• Pleasure (emotional satisfaction)

• Comfort (physical satisfaction)

• Trust 28$

Including many other factors experienced over time via other integrated channels, platforms and devices


User Experience and Trust


User experience is not just about UI efficiency, it’s also about trust and relationship.

Trust is the currency of the new economy

Sharing$Economy$and$Trust$

•  AirBnB$•  TransportaTon$

– Sidecar$– LyF$– Uber$


“I trust Uber more than I do a Taxi. I guess I’ve watched too many crime shows.”

UX$and$Trust$

•  The$UX$must$reflect$how$people$relate$to$the$organizaTon.$$– Users$are$inclined$toward$an$company$they$can$trust.$

•  Following$usability$best$pracTces$will$ensure$that$the$steps$are$intuiTve$and$opTmal$which$creates$what$feelings$in$end$users?$

•  Do$your$customers/users$trust!you!and$your!company’s!app?!


Apps$and$TrustJJUX$


What other methods can create trust or distrust?

Create$Trust$–$Ask$Permission$

•  Don’t$give$users$the$creeps$


Create$Trust$–$Be$Understood$

•  Using$short$language$they$can$understand$rather$than$lawyer$talk$


LIST$OUT$CHARACTERISTICS$OF$TRUST$THAT$YOU$SHOULD$INCORPORATE$INTO$YOUR$PRODUCT$DESIGN$

Exercise$


MOBILE$UX$AND$THE$IMPORTANCE$OF$CONTEXT$


What Users Did With Their Mobile

37$

http://marketingland.com/smartphone-activities-study-email-web-facebook-37954


Mobile Tasks

38$

Importance of User Context For Mobile Apps

From: A Diary Study of Mobile Information Needs, Sohn, Li, Griswold, Hollan


Context of the User

39$

From: A Diary Study of Mobile Information Needs, Sohn, Li, Griswold, Hollan


Mobile$as$a$Context$Funnel$

•  Importance$of$and$$Use$of$Context$is$Changing$

•  Context$aggregator$– Social$media$– Data$– LocaTon$– Sensors$


MOBILE$SMARTPHONES$AS$THE$AGGREGATOR$HUB$


Technologies/Apps$Converge$

What$other$sensors$can$you$

think$of?$


LIST$OUT$SENSORS$IN$ONE$PART$OF$YOUR$LIFE$THAT$COULD$PROVIDE$CONTEXTUAL$DATA$(HOME,$CAR,$HEALTH,$CHILD,$ETC…)$

Exercise$



Usability-Effect User Experience

•  Satisfaction: Degree to which users are satisfied in a specified context of use.

•  Likability (cognitive satisfaction)

•  Pleasure (emotional satisfaction)

•  Comfort (physical satisfaction)

•  Trust

44$

Over time via integrated channels and platforms


Convenience Anticipation

Create$SaTsfacTon$Ask$and$Listen$

•  Learn$about$your$users$

•  Let$them$know$you$are$listening$

•  And$what$you$want$to$know…$


IntegraTon$"Convenience$"Pleasure"SaTsfacTon$

FuncTonal$InformaTon$ECOSystem$HUB$network$

app1$

app2$app3$


CreaTng$SaTsfacTon$


All Dependent on Context

PredicTve$and$AnTcipatory$UX$

•  UX$that$provides$the$funcTons$and$services$for$unexpressed$needs$and$wants$of$your$users$through$use$of$context$and$technology$$

•  Depending$on$the$circumstances$and$that$customer’s$preferences,$use$their$desired$communicaTon$channels$

•  Works$for$customers$who$want$this$communicaTon$and$depends$on$the$service/product$that$the$communicaTon$is$in$regards$to$JJ$Context$


AnTcipaTon$•  With$context$you$can$anTcipate/predict$what$your$clients/customers$want.$– Google$Now:$suggesTons$that$appear,$creepily,$when$you$need$them.$

– Does$not$just$mean$selling$


UX in the future will be dependent on providing contextual anticipatory and predictive services without being creepy and without destroying trust.

MOBILE$AND$BIG$DATA$


What’s$the$Big$Deal$About$$Big$Data?$

• What$is$criTcal$about$all$this$data?$– Social$media$– LocaTon$

• Sensors$


•  Timeliness$•  Accuracy$•  Reliability$•  What$else?$

CONTEXT!

Where’s$the$Data$Coming$From$

What issues will be the biggest and hardest to solve? ©$2014$XBOSoF,$Inc.J$All$Rights$Reserved.$ 52$

Big$Data$Issues$

•  Privacy,$security$and$ownership$are$the$hard$issues.$•  Line$between$helpful$advice$and$creepy$intrusive$sales$techniques$

•  Amazon$recently$obtained$a$patent$for$shipping$goods$to$customers$BEFORE$they$even$order$them$–$based$purely$on$predicTve$big$data$analyTcs$– AnTcipatory$Shopping$

•  What$if$you$predict$incorrectly$– What$are$the$consequences?$


Big$Data$OpportuniTes$•  ‘PredicTve’$means$not$just$revenues,$

but$can$have$giganTc$influence$in$customer$service$and$saTsfacTon$$–  Deliver$a$personalized$experience$to$gain$new$customers$and$keep$exisTng.$

–  PredicTve$analyTcs$for$“AnTcipatory”$services.”$

•  ‘MarkeTng’$doesn’t$necessarily$mean$an$upsell$or$an$offer.$$$

•  Knowing$enough$to$send$the$right$usage$alert$at$the$right$Tme$could$mean$the$difference$in$keeping$or$losing$a$customer.$$$ Are you as good as Sam was?


Context$Exercise$

•  Let’s$model$Sam’s$context$•  What$did$he$have$to$know,$or$what$helped$him$to$provide$excellent$customer$service?$

•  How$could$he$get$that$context$today$and$from$where?$


Context$Modeling$Exercise$


56$

Person$

LocaTon$

Time$

APPS,$TECHNOLOGY$AND$ISSUES$$


AppleWatch$

•  AWatch$will$feature$NFC,$allowing$your$wearable$to$act$like$your$wallet.$$

•  The$Awatch—will$allow$users$to$uTlize$“tapJtoJpay”$funcTonality$in$stores.$$

•  What$else?$


Google$Wear$•  Extended$to$other$wearable$devices$

– Voice$command$funcTonality$– Health$and$fitness$monitoring$$

•  Work$with$Android$handsets$and$tablets$–$IntegraTon$– Google$Android$Wear$API$$

•  Providing$noTficaTons$or$frontJend$UIs$for$Android$deviceJbased$apps.$$

•  Voice$command$funcTons$through$the$watch$to$trigger$acTons$on$the$other$devices$J$integraTon$


Wearables$Exercise$•  Divide$into$4$groups$(minimum)$•  Each$group$analyze$one$of$the$following:$

–  Jawbone$UP$–  Nike$fitness$band$– Misfit$Shine$–  FitBit$

•  Examine$for:$–  Context$used$for$(think$of$what$context$categories)$–  Personas$–  Pluses$and$minuses$


NFC$–$Near$Field$CommunicaTon$•  Mobile$payments,$through$NFC$protocol$combined$with$Touch$ID$fingerprint$sensor$and$tokenizaTon$

•  These$devices$will$also$serve$as$a$playorm$for$valueJadded$services$such$as$administraTng$loyalty$schemes,$giF$card$issuance,$and$many$others.$

http://bgr.com/2014/09/08/iphone-6-and-iwatch-nfc-payments-security/

Initial retail deployments will use NFC-ready point-of-sale terminals


NFC$Tags$•  NearJfield$communicaTon$(NFC)$tags$have$fieldJdetecTon$mode$that$switches$on$the$accessory$when$in$close$contact$with$an$NFC$phone$or$mobile$device.$$– “wakes$up”$the$accessory,$making$for$much$easier$and$intuiTve$pairing.$$

– Then$users$simply$tap$their$phones$to$the$accessory$and$pairing$is$complete$(a$“tap$to$pair”$connecTon).$$

•  Tags$can$also$be$put$into$a$nonJresponsive$mode,$avoiding$a$bad$user$experience$when$the$baaery$is$running$low.$$


Automobile$•  Electric$cars$will$let$you$see$the$charge$level$in$your$car$via$mobile$app$$

•  If$you$forgot$where$you$parked$it,$it$will$actually$show$you$a$map$of$where$you$leF$your$car$and$give$direcTons$to$find$it.$

•  Turn$off$your$car$remotely$if$stolen$



Exercise$J$Sensors$and$Context$Sensor$and$InformaKon$Provided$

Context$in$Use$ Benefit$or$Value$

Possible$ImplementaKon$Issues$


Travel$

•  Use$your$mobile$device$as$your$boarding$pass,$all$the$way$from$checkingJin$with$one$tap$on$your$watch$all$the$way$through$to$collecTng$your$bags.$

•  Unlock$their$hotel$room$doors$– Apple$Watch$will$let$you$checkJin$to$the$hotel$$– Unlock$your$hotel$room$door$by$waving$your$watch$in$front$of$the$door$

•  City$Mapper$enables$you$to$get$mass$transit$direcTons$and$it$will$also$remind$you$to$get$off$at$the$right$stop.$$


Fitness$•  Fitness$apps$like$Nike$and$Strava,$you$run$on$the$same$course,$and$compare$Tmes$with$friends.$

•  UltraJlightweight,$flexible$and$disposable$skin$patches,$combined$with$NFC$biosensors$for$fitness$monitoring$criTcal$to$evaluaTng,$and$improving,$athleTc$performance$–  Heart$rate$–  Temperature,$hydraTon,$sweat,$blood$sugar,$lacTc$acid,$electrolytes$and$other$biomarkers.$

–  In$REAL$TIME$


Health$

•  Disposable$skin$patches,$like$ordinary$adhesive$bandages,$with$NFC$biosensors$will$simplify$diagnosTcs$(temperature,$blood$sugar$for$diabetes$monitoring,$and$drug$delivery).$$

•  Obtaining$sensor$informaTon$is$as$easy$as$sTcking$on$a$smart$skin$patch,$then$reading/sending$it$with/to$your$NFC$device$or$smartphone.$

•  Wearable$sensors$can$also$be$used$for$monitoring$environmental$condiTons$such$as$UV$exposure,$and$physiological$condiTons$such$as$sweat$and$skin$moisture$levels$which$can$send$informaTon$directly$to$your$smartphone.$

What other skin/body sensors are possible/useful?


A$Day$in$the$Life$


Understand$Progressive$UX$For$Design,$Develop$and$Test$

•  Development$and$QA$$will$part$of$design$much$earlier$

•  Mobile$devices$and$wearables$will$integrate$into$every$part$of$our$lives$(and$others)$unless$you$want$to$be$leF$behind.$

•  These$devices$will$funnel$informaTon$through$our$mobile$phone$apps.$


Mobile$ Agile$

Our$Task$

•  Mobile$ApplicaTons$must$be$#Contextually$Integrated$across$data,$social,$and$other$devices$

•  Our$soFware$must$be$more$connected,$predicTve$and$anTcipatory$

•  Not$only$#MobileResponsive,$but$#ContextAware$and$#ContextResponsive$


WHO$HERE$HAS$EVER$RUN$OUT$OF$GAS?$

Poll$


Mobile$as$the$Contextual$Data$Hub$

What$other$sensors$can$you$

think$of?$


Coming$to$your$neighborhood$soon…$Mobile$3.0$

•  Ginormous$Data$"$sensors$give$it$to$us$•  Cloud$stores$it$for$us$•  Mobile$gives$us$access$to$it$•  SophisTcated$algorithms$to$process$and$extract$informaTon$and$knowledge$from$the$data$– 3rd$party$analysis$modules$in$the$cloud$


What$will$be$criTcal$factors$of$$Mobile$UX$Wearable$success?$

SaTsfacTon$•  ApplicaTon$and$EcoJintegraTon$•  Social$connecTon$•  AnTcipaTon$without$creepiness$

– Knowledge$from$data$– Data$integraTon$from$many$sources$

•  Trust$and$security$– Sharing$– Ownership$– Permission$


What$ExpectaTons$Do$You$Have$That$Will$Create$the$Future?$


Thanks$QuesTons$and$Answers Please fill out an evaluation form

and drop it in the collection basket located at the back of the room.

Philip Lew @philiplew [email protected]

Some resources: http://www.xbosoft.com/knowledge_center/

www.xbosoft.com

The Coming Avalanche of Wearable Mobile Apps

Software

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