watchNICK DECROCK

@ndecrock

The comeback of the

Hooray!

What time is it? Oh. It’s 5 past six.

Nowadays people use their smartphone to know what time it is. Sales of wristwatches have declined

since 2005. Being able to tell time is secondary to being fashionably.

1,200,000,000 watches. Every year.

But in constant decline since 2005.

Global leaders in watchmaking 2012

Others 30,1%

Swatch Group 18,3%

Richemont 15,7%

Rolex 11,8%LVMH/Bulgari

4,7%Citizin 3,9%

Fossil 5,2%

Seiko 3,4%

Patek Philippe 3,0%

Casio 2,1%

Audemars Piget 1,7%

Source: VLGS

Will people start wearing watches to tell time ... again?

Comeback time?

Q

Pebble showed the way … along with 68,928 early believers.

Notice how the number couldn’t even fit in the frame

Within two hours of going live, the Kickstarter project had met the $100,000 goal. Within six days, the project had become the most funded project in the history of

Kickstarter, raising over $4.7 million with 30 days left of the campaign.On May 18, 2012, funding closed with $10,266,844 pledged by 68,928 people.

Slide to unlock the market

NEW KIDS ON THEBLOCK

> PEBBLE > SAMSUNG > MOTOROLA > SONY > LG ...

Time has come

to disrupt the market (again).

Seiko unveiled electronicquartz wristwatch in 1969

Casio tookelectronic

watchesto the next

level (1985)

Early ‘disruptors’

Nokia envisionedthe future (2008)

Nokia envisioned the ultimate functionality that nanotechnology might be

capable of delivering: flexible materials,

transparent electronics and self-cleaning surfaces.

But ... too much, too soon.

Sony SW2

Motorola 360

Samsung Pace of introductions is speeding up.

GEAR 2 Pebble steel

Even Microsoftmight come upwith something ...[just kidding)

The $100.000.000 question now is: Can/will Apple surprise us?

Will Apple set the standard for the SmartWatch?

Yes. And because of the following 6 reasons.

Apple already has 800,000,000 iOS devices in play.

Reason 1: The Ecosystem

NFC + Fingerprint + PassBook + 800 mio iTunes accounts

Reason 2: Money on the Wrist

Pending FDA approval will turn iWatch into Medical Device

Reason 3: Digital Health

Your Siri assistant will always be on your side.

Reason 4: Talk to the Hand

The internet of things is slappedaround your wrist.

Reason 5: Life Controle Remote

Design & Fashion talent are all aboard

Reason 6: FashionFashionFashionFashionFashion

watchNICK DECROCK

@ndecrock

So yes ... 2014 will be the year of the

Finally!