UK

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# Creation of a stylish interactive media first, running across all platforms, making innovative use of paper, tablet and digital technology.# Organisation of an online competition offering the chance to win £501 to spend at a Levi’s store or one of 10 pairs of coloured non-denim jeans.

OBJECTIVE

RESPONSE

# To raise awareness of the new 501s whilst re-establishing the 501’s cultural relevance amongst stylish women.

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A 360° CAMPAIGN

PRINT

WEB

#Takeover #Online competition

#Flip book enhanced for tablet

#8 page flip book

SOCIAL NETWORKS

DIGITAL

#Facebook support

#INTERACTIVE & INTEGRATED PRODUCT CAMPAIGN

ELLE created an 8 page flip book dedicated to Levi’s. Readers were able to flip the page sections to create an array of fashion looks by Levi’s.

The flip book was enhanced for the ELLE tablet app with an interactive ‘swipeable’ flip book. Pop up product info and a click to buy e-commerce facility were also included.

PRINT TABLET

#INTERACTIVE & INTEGRATED PRODUCT CAMPAIGN

One week takeover on elleuk.com/fashion, driving users to the #501 Global Gallery.

Social media helped to create a buzz

WEB SOCIAL MEDIA

#ONLINE COMPETITION

The competition ran on elleuk.com’s editorial WIN channel for one month

Social media promoted the competition

SOCIAL MEDIAWEB

To win £501 to spend at Levi’s or one of 10 pairs of coloured non-denim jeans.

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39