The Color

RED

RED is one of the primary colors

Without RED, there is no ORANGE or VIOLET

RED is a multifaceted color that can represent and/or market things a vast array of things. But it is primarily used because of:

It’s uncanny ability to catch

your attention!

Depending on what it is applied to, RED, more so than the other primary colors, can achieve a physical and/or mental response from you whether you notice it or not

FOR EXAMPLE:

RED can scare you…..

CarrieThe Shining

…and be sensual at the same time

Jessica Rabbit

Scarlett Johanssen

RED can be love…

…and be hate at the same time

It can be used in all sorts of ways and can completely change the outlook or emotional response toward something. Especially when

you mix it with other colors.

Let’s test it out. What do you think of when I add the colors yellow and red together???

Did any of these things come to mind?

This color combination is supposed to give a feeling of warmth and joy, hence why they are all so popular and why each represents a

sort of positive energy that is very welcoming.

Now what if I changed the color combination to red and BLACK? What kind of images come to mind when those colors are put together?

Quite a different picture huh?

So how did this happen?

Like previously stated, red is such a strong color that it can produce emotion’s and themes that are complete opposites.

Need more proof?Red can change Disney characters and sexualize them in an instant.Ever heard of Princess Jasmine?.......

Before…

… AFTER!

And even when casually sitting at home watching the Super bowl with your buddies, which commercials get the most notice?

I’ll give you a hint

And it doesn’t stop there! RED sneaks its way into your movies as well. Just take a look at these posters

In the end, RED is used because of it’s ability to draw in attention. It is the strongest of the colors, so whether it is worn by a sexy celebrity, stuck onto the label of a popular

beer, or advertising the latest “laugh-out-loud” comedy to be released in theatres, the power of

the color RED cannot be denied.

You cannot

resist!

Give in to the

RED side!