The Co-Existence of Broadcasting and Mobile Services Roland Beutler 2012 Latin America Spectrum...
-
Upload
laurel-jordan -
Category
Documents
-
view
226 -
download
0
Transcript of The Co-Existence of Broadcasting and Mobile Services Roland Beutler 2012 Latin America Spectrum...
The Co-Existence of Broadcasting and
Mobile Services
Roland Beutler
2012 Latin America Spectrum Conference
European Broadcasting Union
80+ active Members from 56 countries
40 associate Members around the world
470+ TV channels and 900+ radio channels
195 mil TV households and 600+ mil viewers every week
More than 60 mil people visit EBU Members’ web services every day
www.ebu.ch tech.ebu.ch
Association of public service media organisations
Co-Existence of Broadcasting and Mobile
Dr. Roland Beutler 2012 Latin American Spectrum Conference
Dr. Roland Beutler 2012 Latin American Spectrum Conference
Co-Existence of Broadcasting and Mobile
• There are different broadcasting markets in Europe with regard to the relevance of the terrestrial broadcasting platform
• The are many stakeholders and users of broadcasting spectrum including public- service and commercial broadcasters, PMSE and consumer electronics vendors
The Broadcasting Ecosystem in Europe
Dr. Roland Beutler 2012 Latin American Spectrum Conference
Co-Existence of Broadcasting and Mobile
DTT in Numbers
oDTT programme offer in Europe (June 2011)
• 1800 TV-channels in EU27 + Croatia & Turkey
• 46 % national TV-channels, 54% regional / local
• 47% free-to-air, 53% pay-TV
• HDTV in 13 countries offered via DTT
• 60% of FTA programmes are commercial, 40% public
• 92% of pay-TV programmes are commercial
oDTT is the fastest growing broadcasting platform in Europe
• Approx. 700 Mio. DVB receivers in use, without DVB-T2 (End 2011)
• Growth rate ca. 100 Mio. / year
Source: Mavise TV database (www.obs.coe.int/about/oea/pr/mavise_juin2011.html)
Dr. Roland Beutler 2012 Latin American Spectrum Conference
Co-Existence of Broadcasting and Mobile
oDTT usage
• Usage time of linear TV about 4 h / day and growing
• Time-shifted usage and on-demand usage are popular and growing
DTT in Numbers
Source: Mavise TV database (www.obs.coe.int/about/oea/pr/mavise_juin2011.html)
A Reminder …
Co-Existence of Broadcasting and Mobile
Dr. Roland Beutler 2012 Latin American Spectrum Conference
The UHF spectrum allocations in Europe
Dr. Roland Beutler 2012 Latin American Spectrum Conference
470 MHz 862 MHz21 30 40 50 60 69
790 MHz
61
BC + MobileBC + Mobile2015 ? 694 MHz
48
XX
Co-Existence of Broadcasting and Mobile
Source: EBU Technical
470 MHz 862 MHz21 30 40 50 60 69
Broadcasting (incl. PMSE)2006
470 MHz 862 MHz
21 30 40 50 60 69
Broadcasting (incl. PMSE)
790 MHz
61
BC + Mobile2007
470 MHz 862 MHz21 30 40 50 60 69
Broadcasting (incl. PMSE)
790 MHz
61
BC + Mobile
48
694 MHz (?)
BC + Mobile2012 X
X
Does that leave enough freedomfor the future developmentof terrestrial broadcasting?
Co-Existence of Broadcasting and Mobile
Dr. Roland Beutler 2012 Latin American Spectrum Conference
Co-Existence of Broadcasting and Mobile
Dr. Roland Beutler 2012 Latin American Spectrum Conference
EBU-SP Terrestrial Broadcasting (SP-TB)
tech.ebu.ch
EBU-SP Cooperative Terrestrial Networks (SP-CTN)
Dr. Roland Beutler
A Day In Our Life ...
2012 Latin American Spectrum Conference
Co-Existence of Broadcasting and Mobile
Dr. Roland Beutler
A Day In Our Life ...
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
A Day In Our Life ...
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
A Day In Our Life ...
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
A Day In Our Life ...
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
What can weconclude from this?
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Watching, Listening, Talking ...
Content is King
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
• linear radio and television programmes
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
• linear radio and television programmes
• 3DTV & UHDTV
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
• linear radio and television programmes
• 3DTV & UHDTV
• live transmissions
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
• linear radio and television programmes
• 3DTV & UHDTV
• live transmissions
• time-shifted usage
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
• linear radio and television programmes
• 3DTV & UHDTV
• live transmissions
• time-shifted usage
• catch-up consumption / podcast
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
• linear radio and television programmes
• 3DTV & UHDTV
• live transmissions
• time-shifted usage
• catch-up consumption / podcast
• true on-demand
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
• linear radio and television programmes
• 3DTV & UHDTV
• live transmissions
• time-shifted usage
• catch-up consumption / podcast
• true on-demand
• hybrid programme offers
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The Content Universe
• linear radio and television programmes
• 3DTV & UHDTV
• live transmissions
• time-shifted usage
• catch-up consumption / podcast
• true on-demand
• hybrid programme offers
• cross media production
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Receiving and Displaying:
A Plethora of Devices
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Devices for all Purposes
• large screen TV sets
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Devices for all Purposes
• large screen TV sets
• portable TV sets
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Devices for all Purposes
• large screen TV sets
• portable TV sets
• HiFi stereo systems
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Devices for all Purposes
• large screen TV sets
• portable TV sets
• HiFi stereo systems
• kitchen radio / TV
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Devices for all Purposes
• large screen TV sets
• portable TV sets
• HiFi stereo systems
• kitchen radio / TV
• car radio
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Devices for all Purposes
• large screen TV sets
• portable TV sets
• HiFi stereo systems
• kitchen radio / TV
• car radio
• PCs & Laptops
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Devices for all Purposes
• large screen TV sets
• portable TV sets
• HiFi stereo systems
• kitchen radio / TV
• car radio
• PCs & Laptops
• Smartphones
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Devices for all Purposes
• large screen TV sets
• portable TV sets
• HiFi stereo systems
• kitchen radio / TV
• car radio
• PCs & Laptops
• Smartphones
• Tablets
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Users Today:
Habits andExpectations
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The User Dimension• Where:
at home / at work on the move
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The User Dimension• Where:
at home / at work on the move
• How: technology agnostic affordable easy to use
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The User Dimension• Where:
at home / at work on the move
• How: technology agnostic affordable easy to use
• When: in company (shared experience) in private (personal experience) being connected
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
What are the consequences
for the future delivery of
broadcast content?
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Observations
Co-Existence of Broadcasting and Mobile
• Linear audio-visual content will remain the killer application for the foreseeable future.
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Observations
Co-Existence of Broadcasting and Mobile
• Linear audio-visual content will remain the killer application for the foreseeable future.
• However, there is an increasing demand for nonlinear content which may not be possible to deliver by broadcasting technology.
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Observations
Co-Existence of Broadcasting and Mobile
• Linear audio-visual content will remain the killer application for the foreseeable future.
• However, there is an increasing demand for nonlinear content which may not be possible to deliver by broadcasting technology.
• Portable and handheld devices (smartphones and tablets) are key for the future development of terrestrial broadcasting.
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Observations
Co-Existence of Broadcasting and Mobile
• Linear audio-visual content will remain the killer application for the foreseeable future.
• However, there is an increasing demand for nonlinear content which may not be possible to deliver by broadcasting technology.
• Portable and handheld devices (smartphones and tablets) are key for the future development of terrestrial broadcasting.
• The only distribution technology to target these devices is a terrestrial platform.
2012 Latin American Spectrum Conference
Dr. Roland Beutler
The ChallengeInternet Access
On-Demand BS Content
Dockingstation
Sound SystemLarge Screen
Internet AccessOn-Demand BS Content
Phone CallsText Messages
Linear TV & Radio
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Observations
Co-Existence of Broadcasting and Mobile
• Linear audio-visual content will remain the killer application for the foreseeable future.
• However, there is an increasing demand for nonlinear content which may not be possible to deliver by broadcasting technology.
• Portable and handheld devices (smartphones and tablets) are key for the future development of terrestrial broadcasting.
• The only distribution technology to target these devices is a terrestrial platform.
• Terrestrial broadcasting and wireless broadband are complementary delivery mechanisms.
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Terrestrial Broadcasting Wireless Broadband
• universal coverage• any reception mode• guaranteed, predictable quality• cost-efficient delivery to large audiences
(independent of the number of simultaneous users)
• every user has access to the total capacity of the network
• bi-directional• designed for mobile reception• potentially unlimited choice of services• well suited to serve small audiences• growing population of user equipment• IP-based
• one-way, no return channel• the offer is limited by the platform capacity
(no niche channels)• limited delivery to mobile devices• no access to IP-only devices
• limited coverage (where quality is sufficient)• only best effort QoS• high costs, depending on the number of
users; not suitable for large audiences• total capacity is shared between users
+
−
Complementarity
Dr. Roland Beutler
Basic Future Requirements for Broadcasting
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Basic Future Requirements for Broadcasting
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
• Safeguard spectrum for linear and nonlinear broadcast services.
Dr. Roland Beutler
Basic Future Requirements for Broadcasting
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
• Safeguard spectrum for linear and nonlinear broadcast services.
• Facilitate complementary usage of broadcast and broadband delivery options.
Dr. Roland Beutler
To be done …
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
To be done …
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
• Engage in ITU work to ensure that spectrum requirements of broadcasting are treated properly.
Dr. Roland Beutler
To be done …
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
• Engage in ITU work to ensure that spectrum requirements of broadcasting are treated properly.
• Ensure that reliable methods for spectrum sharing are developed between• broadcasting and PMSE • broadcasting and mobile services• mobile services and PMSE
Dr. Roland Beutler
To be done …
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
• Engage in ITU work to ensure that spectrum requirements of broadcasting are treated properly.
• Ensure that reliable methods for spectrum sharing are developed between• broadcasting and PMSE • broadcasting and mobile services• mobile services and PMSE
• Support developments in the field of convergence, i.e. • include broadcast receivers in smartphones and tablets,• facilitate cooperation between terrestrial broadcasting and mobile broadband
networks.• actively support the development of future terrestrial platforms for broadcast
content delivery
Dr. Roland Beutler
EBU Recommendations for Members
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
EBU – Recommendation R 136
Spectrum Requirements for Broadcasting Services in preparation for WRC-15
GenevaJune 2012
tech.ebu.ch
Dr. Roland Beutler
EBU Recommendations for Members
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
1. The EBU and its Members emphasize to the national, European and International authorities, the importance and the diversity of terrestrial broadcasting markets and services;
Dr. Roland Beutler
EBU Recommendations for Members
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
1. The EBU and its Members emphasize to the national, European and International authorities, the importance and the diversity of terrestrial broadcasting markets and services;
2. The frequency band 470 – 790 MHz should be retained for the delivery of broadcasting services (both linear and non linear), taking into account future service and technology developments. This would provide certainty to broadcasters and the industry alike, and encourage further standardisation work and investments;
Dr. Roland Beutler
EBU Recommendations for Members
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
1. The EBU and its Members emphasize to the national, European and International authorities, the importance and the diversity of terrestrial broadcasting markets and services;
2. The frequency band 470 – 790 MHz should be retained for the delivery of broadcasting services (both linear and non linear), taking into account future service and technology developments. This would provide certainty to broadcasters and the industry alike, and encourage further standardisation work and investments;
3. The EBU and its Members work to ensure close integration between the linear and non-linear services they deliver to mobile devices, PCs, tablets and hybrid television sets. This includes requiring the use of the 470 – 790 MHz band for these services.
Dr. Roland Beutler
… and for regulators
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
• Develop a vision of the future audio-visual media ecosystem including economic, political and social implications.
Dr. Roland Beutler
… and for regulators
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
• Develop a vision of the future audio-visual media ecosystem including economic, political and social implications.
• Do not preempt future developments by means of irreversible decisions taken in a rush.
Dr. Roland Beutler
… and for regulators
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
• Develop a vision of the future audio-visual media ecosystem including economic, political and social implications.
• Do not preempt future developments by means of irreversible decisions taken in a rush.
• Enable spectrum sharing between the broadcast and the mobile service in your regulation.
Dr. Roland Beutler
Questions?
Thank you for your attention!
2012 Latin American Spectrum Conference
Co-Existence of Broadcasting and Mobile
Dr. Roland Beutler
Reminder:
Features of theTerrestrial Television Broadcasting Platform
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
• spectrally efficient (up to 6 bits/Hz)• cost efficient (independent of No of users)EFFICIENCY
FLEXIBILITY
COVERAGE
QoS
BUSINESS
SUPPORT
• reception mode (fixed, portable, mobile, handheld)• multiplex structure (adjustable data rates)
• adjustable coverage area (national, regional)• ubiquitous (in principle everywhere possible)
• independent of concurrent users• tailored to demand
• public service & commercial broadcasters• free-to-air, conditional access, pay
• end users• manufactures
2012 Latin American Spectrum Conference
Co-Existence of Broadcasting and Mobile
Dr. Roland Beutler
Competing Requirements
Users
Shared / PersonalExperience
expectations
ReceivingConditions
Ser
vice
s
linear
nonlinear
on-demand
connected
Devices
quality
storage
interoperability
time/spaceindependent
Delivery Platform
Co-Existence of Broadcasting and Mobile
2012 Latin American Spectrum Conference
Dr. Roland Beutler
New Opportunities:
Current Trends
Future of Terrestrial Broadcasting
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Broadband Initiatives
Future of Terrestrial Broadcasting
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Future of Terrestrial Broadcasting
Australia
National Broadband Network
• Idea: connecting all premises to a new high-speed broadband network
• Time frame: 2020
• Coverage target: 93% of homes, schools, business via fibre to the
premises at up to 1 Gbps 7% by fixed wireless & satellite at up to 12 Mbps
• Driver: newly founded Government company (NBN Co Limited)
• Access and usage sold to service providers (ISPs)
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Future of Terrestrial Broadcasting
Europe
Digital Agenda 2020
• Idea: broadband access to all European citizens
• Time frame: 2020
• Coverage target: 30 Mbps for 100 % of citizens 100 Mbps for 50 % of citizens
• Method: any suitable broadband platform
• Driver: market forces
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Networks 2.0
Future of Terrestrial Broadcasting
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Terrestrial Networks:
Best of Both Worlds
Future of Terrestrial Broadcasting
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Terrestrial Convergence
Future of Terrestrial Broadcasting
• Consumption on portable / mobile devices is key
• High quality for these devices
• Return channel has to be enabled
• Options for future system development: DVB-Tx bidirectional? LTE-Advanced+ incl. broadcast mode?
• Convergence of terrestrial networks: adaption of content quality dynamically reconfigurable between unicast,
multicast & broadcast mode
• Driver: market forces
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Broadband Networks:
One For All
Future of Terrestrial Broadcasting
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Future of Terrestrial Broadcasting
nonlinear
linear
hybrid
data
home
work
on the move
Content User
Acce
ss
Net
wor
ks
Last Mile
Mobile BB, WiFi, CR,terrestrial broadcasting
Core / Backbone
NBN / Digital Agenda 2020
Universal Broadband
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Future of Terrestrial Broadcasting
Just Fiction?
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Future of Terrestrial Broadcasting
Just Fiction?
• „Broadband To All – An Alternative Vision Report“ UK Government report published 31 July 2012
139: “It is likely that IPTV services will become ever more widespread, and eventually the case for transferring the carriage of broadcast content, including public service broadcasting, from spectrum to the internet altogetherwill become overwhelming. This may well be a more sensible arrangement, as spectrum is perfectly suited tomobile applications. … Most people watch their television in fixed locations from fixed sets. Actually, spectrum’sgreat wonder is its ability for mobility.”
140: “As such, it might be argued that spectrum’s current use for fixed, broadcast purposes is wasteful.”
141: “We recommend that the Government, Ofcom and the industry begin to consider the desirability of the transfer of terrestrial broadcast content from spectrum to the internet and the consequent switching off of broadcast transmission over spectrum, and in particular what the consequences of this might be and how we ought to begin to prepare.
http://www.publications.parliament.uk/pa/ld201213/ldselect/ldcomuni/41/41.pdf
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Future of Terrestrial Broadcasting
Just Fiction?
• IRT Studies on WLAN 802.11aco up to 600 Mbps for line of sight
o if there are brick walls data rate drops to 100 Mbps
• Converter from satellite to IP are available
o satellite penetration in Germany about 40%
Inhome HD distribution to any IP-enabled device (fixed, portable or handheld) is possible !!!
New distribution concept: Pick-up and re-distribute
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Forecasting:
Where Do We Go?
Future of Terrestrial Broadcasting
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Future of Terrestrial Broadcasting
Basic Questions
• What will the future terrestrial distribution platform look like?
• When will there be a universal broadband backbone network?
• Who will invest in these networks and who will operate them?
• Will there be shared infrastructure?
• What will the technical/regulatory framework look like?
2012 Latin American Spectrum Conference
Dr. Roland Beutler
Future of Terrestrial Broadcasting
„Forecasting is very difficult,in particular with respect
to the future!“
Mark Twain
2012 Latin American Spectrum Conference