The Cloud Powers Smarter Commerce: Innovate to Serve Today's Customers - Dr. Kareem Yusuf, IBM
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© 2013 IBM Corporation The Cloud Powers Smarter Commerce: Innovate to Serve Today’s Customers Kareem Yusuf, Ph.D., Vice President, Development and SaaS Operations, IBM
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You’ve heard all the buzzwords associated with cloud computing before – agility, flexibility, efficiency, scalability… and the list goes on and on. These are all attractive benefits, but how can you be sure where promises end and reality begins? Join Dr. Kareem Yusuf, vice president, Development and SaaS Operations, IBM as he dispels the myths and illuminates the truths about the many ways an effective cloud computing strategy can benefit online commerce initiatives. See Dr. Kareem Yusuf's Edge Presentation: http://www.akamai.com/html/custconf/edgetv-enterprise.html#yusuf-keynote.png The Akamai Edge Conference is a gathering of the industry revolutionaries who are committed to creating leading edge experiences, realizing the full potential of what is possible in a Faster Forward World. From customer innovation stories, industry panels, technical labs, partner and government forums to Web security and developers' tracks, there’s something for everyone at Edge 2013. Learn more at http://www.akamai.com/edge
Transcript of The Cloud Powers Smarter Commerce: Innovate to Serve Today's Customers - Dr. Kareem Yusuf, IBM
© 2013 IBM Corporation
The Cloud Powers Smarter Commerce: Innovate to Serve Today’s Customers
Kareem Yusuf, Ph.D., Vice President, Development and SaaS Operations, IBM
© 2013 IBM Corporation
PLACEHOLDER
Kareem runs the Know Your
Customer Video.
© 2013 IBM Corporation
The Smarter Commerce journey…
Puts the customer at the center of your commerce process
Anticipates and deliver across mobile and social
Applies deep insight to take action in real time
Extends core systems to synchronize your value chain
Optimizesprocurement based on demand
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
Smarter Commerce: Your Customer In Context.
BuyAdaptive
procurement
and optimized
supply chain
MarketTargeted and
personalized
marketing
across all
channels
ServiceAnticipate
behavior and
deliver flawless
customer
service
Sell Seamless
cross-channel
customer
experience
© 2013 IBM Corporation
24x7 global access
IT flexibility
Collaboration within / across businesses
Scalability and agility
Rapid time to value
New businessmodels
Cloud is reinventing business
© 2013 IBM Corporation
Delivering innovation and proven business outcomes:Smarter Commerce and IBM SmartCloud
© 2013 IBM Corporation
DigitalAnalytics Marketing Automation
Price, Promotion and Product Mix
Procurement
B2B SupplyChain
Comprehensive services for Smarter Commerce span the value chain
© 2013 IBM Corporation
45+SaaS applications6+million
trade deals negotiated by 1,500 companies
14,000pre-connectedtransportationcarriers
300,000+ global trading entities connected
5.5milliontransactions exchanged through
B2B cloud daily
23,000brands supported by digital marketing optimization
>60,000usersof digital marketing optimization sending 60 million emails each month
Over
180 millionTMStransactionsannually
Nearly
$4 billionIn freight spend managed annually
B2B Cloud Services expanding into
34countries
Smarter Commerce leverages Cloud and SaaS Solutions to deliver exceptional experiences
Nearly
365 billionServercalls peryear
Buy Market ServiceSell
© 2013 IBM Corporation
SaaS delivery excellence – Delighting clients
Optimize Operations
Continuously improve accuracy and performance
Focus on Client Service
Deliver transparencyand reliability for all customers
Agile Development
Collaborate with customers andpartners to drive rapid releases
© 2013 IBM Corporation
Deliver transparency and
reliability for all customers
SaaS delivery excellence – Partnering with
Optimize Operations
Continuously improve accuracy and performance
Focus on Client Service
Deliver transparencyand reliability for all customers
Agile Development
Collaborate with customers andpartners to drive rapid releases
Trusted source for extensive,"guaranteed" reliable content
delivery excellence
Trusted source for extensive,"guaranteed" reliable content
delivery excellence
Ensures ultra fast personalizationallowing us to deliver outstanding
service and proactive problemresolution
Ensures ultra fast personalizationallowing us to deliver outstanding
service and proactive problemresolution
Enables us to focus on keymarket differentiators while
providing distributed processingnetwork
Enables us to focus on keymarket differentiators while
providing distributed processingnetwork
© 2013 IBM Corporation
CloudFirst Role basedDesign
Self Service
APIs CognitiveComputing
© 2013 IBM Corporation
IBM SmartCloud Solutions: Part of IBM’s broader portfolio for private, public and hybrid cloud computing
Common Open Standards Technology and Industry Ecosystem
InfrastructurePlatform
Managementand Administration
Availability andPerformance
Security andCompliance
Usage andAccounting
Enterprise
Application Services
ApplicationLifecycle
ApplicationResources
ApplicationEnvironments
ApplicationManagement
Integration
IBMSmartCloud ServicesInfrastructure and Platform as a Service
Enterprise+
InfrastructurePlatform
Managementand Administration
Availability andPerformance
Security andCompliance
Usage andAccounting
Infrastructure as a Service Technologies
Platform as a Service Technologies
ApplicationLifecycle
ApplicationResources
ApplicationEnvironments
ApplicationManagement
Integration
IBMSmartCloud FoundationPrivate and Hybrid Clouds
IBMSmartCloud SolutionsSoftware and Business Process as a Service
© 2013 IBM Corporation
Join in the conversation Smarter Commerce Blog, YouTube, Twitter and Facebook
Kareem Yusuf Ph.D., Vice President, Development and SaaS Operations, [email protected]
