31

The Closed World Principle

“When solving a problem or creating a

new solution, one should strive to use

only those resources that exist in the

product or system itself or in its

immediate vicinity.”

32

The Flat Tire

33

The Flat Tire

• Use cell phone to

call for help

• Hitch a ride from

another driver

34

Use Elements Near By

• Use oil or brake fluid from

the car’s engine to

lubricate the lug nuts

• Use part of the tail pipe to

extend the wrench

• Drive the car with the tire

wrench attached

Use Elements Very Close By

A Solution “Inside the Box”

Gee, why didn’t I think of that!

Solution Proximity Creativeness

Use cell phone Far Low

Hitch a ride Far Low

Oil from car Closer Medium

Tailpipe from car Closer Medium

Use ground to turn tire wrench

Very Close High

Use jack to turntire wrench

Very Close Very High

41

1. List internal and external components

2. Assign an additional task to a

component

3. Visualize the resulting virtual product

4. Identify potential user needs

5. Identify potential challenges

6. Modify new product to improve it

Task Unification

“How can we keep consumers

in the grocery store longer?”

43

46

52

• Process innovation – Use the Division or Task Unification techniques

• Product innovation– Use the Attribute Dependency technique

• Service innovation– Use the Division technique

• Business model innovation– Use the Subtraction or Multiplication techniques

Using Systematic Inventive Thinking

Which is the odd one out?

1) 13

2) 17

3) 19

1

3

7

9

2

3 1

1

1 ))

)

Which is the odd one out?

56

“Dividing a product and/or its

components functionally

or physically and then

rearranging them.”

57

1. List product’s internal components.

2. Divide the product and/or one or more components:– Functional (divide along functional role)

– Physical (cut along any physical line)

– Preserving (each part preserves the characteristics of the whole)

3. Visualize the resulting virtual product.

4. Identify potential user needs.

5. Modify the product to improve it.

Division

58

Personal Ski Machine

Kids Toilet Paper

LifeTop Probiotic Straw

62

Parking Labels

65

Additional Resources

• http://bit.ly/1KKCy3S

• http://www.insidetheboxinnovation.com/

• http://amzn.to/1WQoKqb

Inside the BoxA proven system

of creativity

for breakthrough results

by Drew Boyd and Jacob Goldenberg

68

Drew Boyd

drew.boyd@uc.edu

www.innovationinpractice.com

@drewboyd

Pinterest/drewboyd