The Climate Corporation: Turning Data Into Insight for Farmers · drop in wireless data transfer...
Transcript of The Climate Corporation: Turning Data Into Insight for Farmers · drop in wireless data transfer...
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Turning Data Into Insight for Farmers Martin Rand, CEO, VitalFields
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Global: Crop Production Demand Climbing
RISING population GROWING middle class
RISING animal protein consumption DECLINING arable land
Source: http://esa.un.org/unpd/wpp
Source: UN FAO Food Balance Sheet, World Health Organization Global and regional
food consumption patterns and trends”
Source: http://www.reuters.com/middle-class-infographic
Source: The World Bank, Food and Agriculture Organization of the United Nations
(FAO-STAT), Monsanto Internal Calculations
1980
TODAY
2050 9.6B+
7.1B
4.4B
2B 4.9B
9%
in 1965
14%
in 20301 ACRE
per person
in 1961
<1/3 ACRE
per person
in 2050
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Technology Advancement Enabling Digital Agriculture
32xincrease in
computing power
for the same cost
in the past
10 years
Electronic
Circuits
Source: Wikipedia.org, anandtech.com, Intel, CNET.com,
processortimeline.info, thocp.net
75%drop in wireless
data transfer price
in the past
4 years
Wireless Data
Transfer
Source: Cisco (global wireless data use) and
Statista (global carrier data revenue estimate)
97%drop in price per
gigabyte of storage
in the past
10 years
Data
Storage
Source: Wayback Machine (Statistic Brain)
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Implications for Agriculture
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Everything That Affects Ag is Becoming Digitized
Seed GeneticsEnvironmental
ConditionsInformation
from HardwareSensors
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Adoption of Technology Leads to Increases in Crop Yields
0
20
40
60
80
100
120
140
160
180
200
1924 1940s Late 1960s Late 1980s Late 90s to Early 2000s 2016 and beyond
U.S. Corn Yields(in bushels/acre)
Green
Revolution
Advanced Breeding
& Biotechnology
Digital Ag
Revolution
Unlocking value of data =
optimizing yields and
sustainability
Innovations =
further improved yields
and reduced risk
Improved breeding =
significantly higher yields
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Narrow the Yield Gap from Variability
364 bu/acre opportunity
Weather
Pests
Field
Variables
Seed
Genetics
Diseases
Agronomic
Practices
2015 NCGA Corn
Yield Contest winner
532 bu/acrevs. 168 bu/acre
national average
2015 Monsanto
Soy Yield Contest
winner
134 bu/acrevs. 48 bu/acre
national average
86 bu/acre opportunity
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Improve Sustainability
0
500
1000
1500
2000
2500
3000
3500
4000
0
2
4
6
8
10
12
14
16
18
20
1900 1920 1940 1960 1980 2000 2020 2040 2060 2080 2100
Land U
se (
Mill
ions o
f H
a)
Popula
tion
(Bill
ions)
Food P
roduction (
Bill
ion T
onnes)
World Population
Total FoodProduction(tonnes)
Global Land Usein Agriculture(Ha)
Sustainably Supporting
Demand and Preserving
Natural Landscapes
Reduce the footprint of
farming
Increase crop yields
Improve efficiency
Reduce waste
Improve diets
Source: National Geographic ,“Feeding the World”, 2014
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Climate FieldView™ and VitalFields
•VitalFields is now a part of the global leader in digital ag services
•Strengthening Climate’s efforts to deliver industry-leading digital technologies to farmers
•Building one centralized digital ag platform to provide farmers with tools to optimize their operations
•Expanding access to these tools in Europe and around the world
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Digital Ag Today
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Climate’s Vision for Digital Ag TomorrowA digitized world where every farmer is able to optimize and flawlessly execute every decision on the farm.
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Clear and Consistent Approach to Data Privacy
Farmers own the data provided to us
Farmers can delete their data from our
systems upon request
We will ask for farmer consent before
using information for any purpose other
than those described in our policy
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Thank You
For more information, visit Climate.com
@climatecorp
@fieldview
/climatecorp/climatecorp