The Civic 50

Marcia Bullard Chair America’s CharitiesPoints of Light Board MemberFormer President and CEO of USA Weekend

What is The Civic 50?

• An initiative to identify the 50 most community minded companies in the nation.

• Sets the standard for corporate civic engagement nationwide and creates a roadmap for companies seeking to best use their time, talent, and resources to improve the quality of life in the communities where they do business.

Published in Nov 12, 2012Bloomberg Businessweek

Covered by 40 additional outletsincluding Huffington Post, CBS News, Politico, CSRWire, and regional Business Journals, with over 200 outlets running the original release announcing the inaugural list.

Survey Questions• LeadershipWho is involved in identifying community engagement program issue areas and setting strategic priorities?

• Measurement/StrategyDo you look at the impact of your CEP on your company’s bottom line?

• DesignDoes your company provide incentives for employees to volunteer (such as paid time off for volunteering, pro bono service opportunities, matching donations, or dollars for doers)?

Survey Questions• Employee Civic GrowthDo you have recognition programs for your employees involved in civic engagement?

• Community PartnershipsDoes your company partner with community organizations to address local problems?

• Cause AlignmentDoes your CEP address any specific social issues? What social issue(s) does your company address? Are these issues aligned with your core business competencies? If so, please explain.

• TransparencyDo you release this information publicly?

Key Trends – The Civic 50

KEY FINDING 1: What’s good for the company can be good for the community.

TREND: A growing number of sophisticated tools measure the impact of community engagement and its effect on reputation, customer loyalty and the bottom line.

TREND: Companies are identifying a data-driven connection between their investment in community engagement programs and their success in recruitment, retention, leadership development and employees’ civic growth.

Key Trends – The Civic 50

KEY FINDING 2: What’s good for the community is good for the company. 

TREND: The decision to align a company’s social issues with its business purpose seems to be strategic and increasingly common.

Key Trends – The Civic 50

KEY FINDING 3: Checkbook philanthropy is on the back burner, as corporations leverage time and talent alongside their financial resources. 

TREND: Corporations are not just throwing money at problems—they are aligning resources and mission, and expecting to play a strategic role with community partners on an ongoing basis. For their investment, companies expect metrics beyond dollar amounts and volunteer hours served.

TREND: Board and executive leadership are critical in ensuring that community engagement is a top organizational priority and integrated throughout the company.

Panel Discussion

• Janine Rouson, Director, Global Volunteerism and Corporate Citizenship, GE

• Tracy Moore, Group Manager Community Relations, Target

• Susan Portugal, Senior Vice President, Corporate Social Responsibility Philanthropy Director, Bank of America

• Christine McPhillips, Global Citizenship & Policy, Abbott

The Civic 50 – What’s New-Survey Focus Areas: • Civic Commitment measures how extensively the company applies its resources to civic improvement

• Strategic Resource Allocation evaluates how the company strategically directs assets and activates resources from other institutions and individuals to maximize community impact

• Business Integration will focus on how a company’s community engagement activities support its business interests

• Company Policies measures how the company supports community engagement through its institutional policies, systems, and incentives

• And Measurement is how a company measures the social value and business value of its community engagement programs

 These five categories are all weighted equally and will be combined to create a company’s composite score

-True Impact Partnership

The Civic 50 Survey is Open!

• Deadline is August 16, 2013• Visit www.civic50.org• Survey Pool - S & P 500 Companies• Technical Assistance Webinars: June 27, July 23• Stay Tuned: Going Local!• Questions: civic50@ncoc.net

Customized Reports

-All S&P 500 that submit a completed Civic 50 application will be eligible to receive a free Individual Ranking Report, which will list the company's individual score and ranking in each category

-Additional reports, with greater detail to support more detailed corporate reporting and continuous improvement efforts, are available for a fee

•Category Report - Ranking, benchmarking, and best practice highlights by dimension (full population and industry-specific results)

•Full Report - Question-level ranking, benchmarking, and best practice highlights (full population and industry-specific results)

Q & A

The Civic 50