The Chief Digital Officer (CDO) - The New Business Transformation Leader
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Transcript of The Chief Digital Officer (CDO) - The New Business Transformation Leader
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THE CHIEF DIGITAL OFFICER (CDO) “THE NEW BUSINESS TRANSFORMATION LEADER”
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The CDO is ranked third for the most sought-‐a6er C-‐level posi:on.
SOURCE: KORN FERRY
IMPORTANCE
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INSPIRATION
“RIGHT NOW, THERE AREN’T ENOUGH PEOPLE, WITH THE RIGHT MIX OF TECHNICAL
KNOWLEDGE, BUSINESS EXPERIENCE AND CONSUMER ORIENTATION IN THE MARKET.”
FORBES
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ENVIRONMENT/CONTEXT
“THE PERCENTAGE OF ADVANCED DIGITAL TRANSFORMATION INITIATIVES WILL MORE THAN DOUBLE BY 2020, FROM 22% OF
COMPANIES TO 50%.” SOURCE: FORBES
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OBJECTIVES
ü PROVIDE ra:onale for the steep rise in the hiring of Chief Digital Officers and the roles they fulfill inside organiza:ons
ü SHARE best prac:ces on what successful CDOs do and what a]ributes CDO possess to perform at all phases of deployment
ü FORECAST how we see the evolu:on of the Chief Digital Officer con:nuing and implica:ons to people and organiza:ons
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KEY AUDIENCES
• C-‐Suite, ExecuBve Boards and Strategists
• Human Resources, Staffing and Change Management
• Business and Digital TransformaBon Change Agents & CDOs
• AssociaBons and Media
• Consultants and Agencies
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SEVEN LEAD COMPONENTS
q Who are the Chief Digital Officers (CDOs) q Condi:ons That Make the CDO Role Important q The Key Roles and Gaps they Fill Inside
Organiza:ons q The CDO Business & Technology Landscape q Best Prac:ces of the CDO q Leading A]ributes of the Successful CDO q The Future of the Chief Digital Officer
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FRAMEWORK
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ANALYSIS
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OUR CREDIBILITY
• Have built consultancy “precog Digital” dedicated to acceleraBng organizaBon’s digital maturity and business transformaBons
• Interviewed 30+ CDOs on their role and successful
pracBces
• Defined the 18 core roles and 80+ parts of the Chief Digital Officer landscape
• Authored globally published book “Wikibrands” on how the best brands go to work in digital everyday
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PERFORMANCE
PRECOG & WIKIBRANDS’s MANAGING DIRECTOR SEAN MOFFITT’S presentaBons & workshops deliver: • CustomizaBon for Each Audience
• Credibility & Professional Approach
• Energy, ProvocaBon & EmpatheBc Delivery
• PracBcal & Valuable Tools and Content
• Fresh & Up-‐to-‐Date Insights
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LET’S CONNECT
WE ACCELERATE YOUR DIGITAL MATURITY
www.precog.digital
sean@wiki-‐brands.com
For all presenta:on and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 [email protected]
www.wiki-‐brands.com
sean@wiki-‐brands.com