Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mclellan
The changing role of business marketing
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Transcript of The changing role of business marketing
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The changing role of business marketing
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“Changes in the purchase process make it more important than ever for marketingdepartments to go beyond collecting responses to actually managing prospect relationships over time.”
David Raab, Raab Guide.
The changing role of business marketing
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The changing role of business marketing
Percentage of decisions that are made by the time buyers are ready for sales conversation.
70%
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The changing role of business marketing
The percentage of internet users who conduct product research online.
78%
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The changing role of business marketing
Nine out of ten business buyers say that when they’re ready to buy they’ll find you.
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The changing role of business marketing
Cold calls Mass email Junk mail
CALLER ID SPAM FILTER DUSTBIN
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The changing role of business marketing
How can marketing automation help?
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The changing role of business marketing
LEAD NURTURING WITH DRIP CAMPAIGNSThe process of automatically “dripping” relevant information, usually via email, to sales
leads over a period of time, based either on user action or predefined time interval.
TIMELY INFORMATION LEAD NURTURING EASY OPTIMIZATION
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The changing role of business marketing
Relevant emails drive 18 times more revenue than broadcast emails.
Jupiter Research
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The changing role of business marketing
INCREASE IN QUALIFIED LEADS
FOR COMPANIES USING
MARKETING AUTOMATION FOR
LEAD NURTURING.451%
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The changing role of business marketing
The Annuitas Group
Nurtured leads make 47% larger purchases than non-nurtured leads.
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The changing role of business marketing
Gartner Research
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
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The changing role of business marketing
Want more info?
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We are Scotland’s marketing automation specialists. If you are interested in discovering more about the ways in which the technology can help drive business growth for your SME, please visit our marketing automationwebsite or get in touch.
4 Lynedoch CrescentGlasgowG3 6EQ
Tel: 0141 332 0126Email: [email protected]