The changing face of corporate fundraising
17
The changing face of Corporate Fundraising Douglas Campbell Rouse Corporate Partnerships Director Save the Children UK
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Transcript of The changing face of corporate fundraising
The changing face of Corporate Fundraising
Douglas Campbell Rouse
Corporate Partnerships Director
Save the Children UK
Global economy
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Save the Children Corporate Partnerships
Organisational Value (GIK)
Douglas Campbell Rouse
The changing face of Corporate Fundraising
How many
partnerships opportunities
with a company
can you think of?
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Save the Children “value” partnership
opportunities from every Corporate Partner:
1. Substantial donations.
2. Core Business opportunities.
3. Supporter Acquisition/Staff Engagement.
4. Campaigning and Advocating.
5. Commercial/Marketing activity.
6. Gift in Kind.
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Donations
Donations
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Core Business Activity
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Supporter Acquisition/Staff Engagement
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Campaigning and Advocating
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Commercial/Marketing activity
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Gifts in Kind
Douglas Campbell Rouse
The changing face of Corporate Fundraising
NOT FOR PROFIT STRUCTURE TO DELIVER
SUCCESSFUL OUTCOMES
1. CEO / Senior Management Buy in.
2. Clear structure in Corporate Partnerships Team
New Business
Account Management.
3. Establish cross organisational groups for bigger
partnerships e.g. Programmes, Policy, Campaigns, Marketing.
Douglas Campbell Rouse
The changing face of Corporate Fundraising
CORPORATE STRUCTURE
TO DELIVER SUCCESSFUL OUTCOMES
1. CEO / Senior Management Buy in.
2. Account Management Team / Charity Champions.
3. Open communication channels – internal and
external.
4. Cross organisational groups for bigger partnerships.
Douglas Campbell Rouse
The changing face of Corporate Fundraising
Douglas Campbell Rouse
The changing face of Corporate Fundraising
New vision for
Reckitt Benckiser
Partnership 2013-2020
RB AND SAVE THE CHILDREN ARE helping TO
STOP DIARRHOEA BEING THE WORLD’S
SECOND BIGGEST KILLER OF CHILDREN
UNDER FIVE BY 2020 with initial funding of £23.5
million to 2015
BRAND & COMMERCIAL INITIATIVES
GLOBAL EMPLOYEE
ENGAGEMENT PROGRAMMES RESEARCH INNOVATION
Douglas Campbell Rouse
The changing face of Corporate Fundraising
QUESTIONS?
Douglas Campbell Rouse
The changing face of Corporate Fundraising
