The changing face of agency new business, The Art of New Business
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Transcript of The changing face of agency new business, The Art of New Business
@THEARTOFNEWBIZ#TAONBwww.theartofnewbusiness.com
Winning new business is a lot harder than it used to be.
And it’s not just the economic downturn that’s causing the
problem….
There are more and more agencies.
Agencies perceive and pursue the same opportunities.
Agencies market themselves the same way.
And over the last decade agency identities have become less
distinguished, and unfortunately, more like commodities than brands.
The Art of New Business runs events that help
agencies think differently.
We are championing the belief that the winning of new business is an art,
not a numbers game.
Agencies big and small are starting to approach
the new business process in more creative ways.
43m3, exhibition space created by Accept & Proceed.
Digital powerhouse LBI take their clients to another digital
powerhouse, HyperIsland.
Mark & Paddy, a two-man band create internet hit
sharpsuits.net.
The Church Of London, a publishing agency, have
created leading magazines.
Wieden + Kennedy, “we don’t do much in the way of conventional
marketing.”
We have people taking a fresh look at the pitch process share
insight at our events.
Pitching with diagrams
The Diagrams Book, Kevin Duncan.
We’ve conducted research into the client viewpoint on agency prospecting methods
What do clients really want?Richard Robinson, Oystercatchers.
Presentation skills masterclass with Chris Head
Presentation training from comedian trainer Chris Head.
When not running events, we’re constantly talking to clients about
what works and what doesn’t.
@THEARTOFNEWBIZ#TAONBwww.theartofnewbusiness.com