The Changing Art of Corporate Relations More Partnership…Less Tin Cup
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Transcript of The Changing Art of Corporate Relations More Partnership…Less Tin Cup
The Changing Art of Corporate RelationsMore Partnership…Less Tin Cup
July 16, 2012
AICADDevelopment
DirectorsGathering
Daryl WeinertAVP for Research
Who is Daryl?
The Evolution at Michigan
• Nov. 1999, I arrive as Director, Corporate Relations at the College of Engineering
• Jan. 2000, Establish Engineering Corporate Relations Board (Research, Professional Development, Recruiting, Licensing)
• Jan. 2002, Reporting Lines for Corporate Relations are Expanded Dual Report: Assoc. Dean Research; Exec. Director Development
• Oct. 2006, Government Relations is Added Sr. Director, Corporate & Government Relations
• Jan. 2006, Advanced Planning Group Report (OUD)
• May 2007, Advancing Innovation Committee Report (OVPR)
• Dec. 2007, Business Engagement Center Established
Context & Observations
• I’m Really Worried that my Experience at Michigan isn’t Fully Relevant for AICAD Institutions…if my presentation sucks, you can blame Karen
• In General, Corporate Philanthropy is on a Downward Trajectory
• Industry Research is an Opportunity• It Affects Federally Funded Research• The University has a Bunch More to Offer…• Companies Prefer a Single Point of Contact…and a
Customer Service Mentality• Regional Economic Development is a Growing
Priority• Our Experience Shows…by Focusing on the Whole
Relationship, Philanthropy Improves• Personalities Matter…ALOT• Leadership Support Matters…ALOT
A New Model…the BEC
• Integrate university functions to fundamentally improve partnerships with industry
• Connect industry needs with university assets
• Promote economic development
• Maximize engagement…on all levels
What This Really Means
A Single Interface to Assist Companies With:• Student Recruiting• Joint Research Projects• Student Design Projects/Team Projects• Technology Utilization/Commercialization • Faculty Consulting• Professional Development(short courses, distance learning, special programs)• Utilizing Lab Space/Facilities• Speaking Opportunities• Advisory Board Participation • Vendor Relationships• Strategic Philanthropy
A Matrix of Connections
1,248 Companies
32 Community
Organizations
41 U-M Units
BEC Relationship
Managers
Other Enhancements
• BEC Co-located with Office of Technology Transfer• Reduced Indirect Cost Rate for Industrial Research• Cost-Sharing for Industrial Research• Streamlined Contracting Process• Higher Profile for Industry Research• Revisions to Technology Transfer Policies• Enhanced Focus on Small Companies• On-line Comprehensive “Expertise Database”• On-line Comprehensive “Facilities Database”• Improved Communications…
Tools for Business
Metrics
• Revenue Research Philanthropy Tech Transfer Fees Professional Dev Misc.
• Recruiting• Interaction Data• PR• Advisory Boards• Vendor Data