The challenge of the 21st century - IBM - United States challenge of the 21st century ... Managing...

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The challenge of the 21st century

Transcript of The challenge of the 21st century - IBM - United States challenge of the 21st century ... Managing...

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The challenge of the 21st century

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Contents

Societies around the world are

seeking to view and understand the

meaning of “quality of life” in all its

ramifications – social, environmental

and economic. They recognize the

need for high-quality information to

define, measure and communicate

progress at all levels of society, and

to make responsive and responsible

decisions that have major impact on

citizens’ lives. They also recognize

that information must be accessible

to a wide spectrum of organizations

and citizens to collaborate on new

ideas and programs.

Innovative and informed societies

in the 21st century 2

Innovation that matters 4

Focusing innovation on the world’s

key issues 8

Innovation in the service of informed

progress 14

Informing 21st century society –

Societal intelligence 18

&Innovative

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agreements. The global economy

is predicated on the rise of a

globally networked communications

infrastructure, which in turn

underpins the collaborative nature of

societal innovation.

For a century, IBM has helped

governments around the world

acquire, manage and leverage

data acquired from census surveys

and other statistical sources.

Today, based on our work with

numerous nations as well as our

deep understanding of global

integration, we are developing

new ways to leverage information

relevant to societal progress. In

doing that, we can help advance

the way organizations both public

and private collaborate to improve

the quality of life in an increasingly

interconnected world.

Quality of life covers the full range

of social issues – from health,

education and employment to

growth, sustainability and the

environment. A multitude of efforts

now underway by public and private

sectors and academia, individually

and together, seek to accelerate

progress by sharing approaches,

benchmarks and outcomes.

Clearly, societal progress in

these challenging areas demands

innovation, especially for the urgent

imperatives associated with climate

change, health risks, cultural

pluralism, security and education.

But innovation thrives best where

rich sources of information are

available and where that knowledge

can be shared.

Given the current pace of

globalization, the measurement

and assessment of progress

goes beyond national boundaries.

Statistical and analytical methods

that are open – commonly defi ned

and applied – will drive progress

at national, regional, local and

international levels for decades

to come. In fact, what we call the

“globally integrated enterprise” is

an evolution made possible by the

emergence of new skills in new parts

of the world, high-growth markets in

developing nations, and free-trade

Informed Societies in the 21st Century&In the twentieth century, governments and

non-governmental organizations learned to manage

information about societal challenges and tackle

problems on a large scale. At the dawn of the

twenty-fi rst, they are learning how to make unprecedented

progress against these challenges through new forms of

information sharing, collaboration and innovation.

Innovative

� Innovation that matters

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54 54

IBM’s transformation over the past

few years has been driven by

new global marketplace realities

and opportunities. Focus has

shifted from the development and

manufacturing of products and

technology to the robust application

and integration of technology. This

shift enables us to deliver new

value to clients around the world

– both public and private – as we

align around a single business

model: innovation. Innovation that is

collaborative, open, multidisciplinary

and global.

Another era of growth is underway,

due to the emergence of a new

computing architecture and the

business models it enables. It is

driven by the convergence of three

historic developments:

• Pervasive networking – the Internet

is fast becoming the world’s

operational infrastructure.

• Open standards – widely adopted

technical and transactional

specifi cations that spur the

creation of new kinds of products

and services.

• Pervasive networking coupled

with open standards – leading

to business designs that enable

institutions to integrate operations

horizontally and respond rapidly to

challenges.

Implementing these concepts

allows businesses, governments

and institutions of higher learning

to innovate in new ways and affords

unique growth opportunities in

economic and societal activity.

The choice is either innovate or fall behind.

Nations must make choices about

the path to progress. It’s important

to recognize that investment, talent

and infrastructure are increasing

everywhere, making the world more

tightly integrated. For companies

in a broad range of industries – as

well as governments – the choice is

either innovate or fall behind.

The changing nature of innovation

The most important innovation

today is in the changing nature

of innovation itself. It happens

much faster and diffuses more

rapidly into our everyday lives. It

is far more open. It spans virtually

all disciplines. It is increasingly

global. Innovation almost never

arises in the isolated laboratory

anymore but in the marketplace, the

workplace, the community and the

classroom. It is a two-way dynamic

interplay of creation and application.

Understanding the changing nature

of innovation is the fi rst step toward

marshalling energies and resources

to prosper in this new environment.

In 2004, IBM co-chaired the launch

of the National Innovation Initiative

in the United States and embarked

on a unique global initiative to

explore the changing nature of

innovation and its meaning for

business, academia and society.

This initiative, called the Global

Innovation Outlook (GIO), included

business leaders, policy makers,

leading academics, citizens’ groups

and other infl uencers. Among the

key fi ndings of the fi rst GIO:

• Innovation requires continual

collaboration. Workers in the 21st

century can no longer rely on the

expertise they learned early in life

to keep them at the forefront of the

skills queue.

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55 Innovation that matters 5 Innovation that matters

have resulted in lasting relationships,

new policies, pilot initiatives and

an explosion of creative ideas.

Focus areas included the future

of innovation in healthcare,

transportation, the environment, the

21st century enterprise, government

and the “business of life.”

In 2007 and early 2008, we will

explore Media and Content, Africa,

and Security and Society. These

areas were chosen because they

represent trillions of dollars of

economic activity, transcend vertical

industries and insular interests, are

rife with urgent societal issues, and

are fertile ground for innovation.

As with previous GIOs, IBM

will share insights that emerge

through publications, special

events and online media. To

date, we’ve distributed more than

150,000 copies of GIO fi ndings to

businesses, universities and policy

makers. IBM and its partners are

currently investing millions of dollars

in the outcome of the fi rst two

GIO programs. Equally important,

we have supported governments

around the world by helping them

re-evaluate their national innovation

policies.

The impact of innovation

Innovation that matters makes

lasting improvement in people’s

lives. Measurable impacts are the

ones that truly count – lives saved,

costs reduced, speed or output

increased. Understanding and

quantifying impact are at the heart

of innovation. Results count for

organizations, and progress matters

for societies.

IBM brings tremendous scope

and breadth to bear on innovation

at any level from nations to

states, provinces to regions and

communities; industries, to global

corporations, and small and

medium-sized enterprises. But

innovation that has true impact

demands a strategic approach.

IBM’s Strategy & Change practice

is one of the world’s largest with

more than 3,500 professionals

and expertise in more than 17

industries. We help clients transform

their enterprises and operations by

framing industry opportunities and

challenges into specifi c strategic

options; formulating actionable

strategies that intersect business

and technology; and accelerating

• Colleges and universities struggle

to keep abreast of the fast-

changing dynamic nature of work.

• Knowledge workers need cross-

disciplinary programs and

degrees to compete. Historically,

universities have found it diffi cult to

provide such programs.

The Global Innovation Outlook also

revealed that tighter collaboration

between government, academia

and industry is essential. It is the

only way to spark innovation and

drive solutions. This message was

strongly voiced by all participants

including government leaders,

university presidents and senior

business executives.

GIO and today’s issues

The GIO meets on a continuing

basis to tackle the vexing problems

facing business and society. This

is done through a global series of

candid and dynamic conversations

called “deep dives.”

To date, 33 GIO deep dives have

brought together more than 525

infl uencers from three dozen

countries on four continents and

that

matters

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implementation through tailored

operations and change programs. In

these ways, we enhance our clients’

competitiveness and increase their

sources of economic value.

Our business, operations,

technology and organization

strategy consultants – in conjunction

with IBM Research and leading

academics – are developing

and executing innovation-driven

strategies at leading public and

private organizations. We also have

a growing worldwide Innovation

Center of Excellence.

Managing for Progress – A

Methodology for Innovation

No longer anchored to a traditional

serial approach, our integrated

method delivers required business,

market, research, and design

capabilities concurrently to analyze,

develop and prototype strategies.

We help our clients with a set

of techniques and tools called

Managing for Progress (MFP) to

enable whole new dimensions of

innovation – in policy and society,

the management and culture of

innovation, organizational process

innovation, and business model

innovation.

• Innovation in policy and society:

Because shifts in society,

demographics and public policy

are reshaping familiar markets,

organizations must continually

reinvent themselves. Societal

change creates the largest

and most meaningful business

opportunities. To capitalize,

organizations need to innovate

in human resources, business

partnerships and government

and community relationships in

an environment of transparency,

collaboration and dependencies.

• Management and culture of

innovation: Sustained innovation

is less a function of how much

an organization spends on

research and development, and

more a function of the health and

character of management systems

and culture. This insight is based

on new collaborative models that

access more sources of expertise,

both in and out of the organization,

such as open-source and co-

creation partnerships.

• Organizational process

innovation: Value can be

unlocked in business processes

– from supply chain, logistics

and manufacturing, to human

resources, customer care and

R&D. For example, new Service

Oriented Architectures (SOAs)

connect software applications

and business processes more

easily, both internally and with

partners. They also allow fluid,

agile and incremental change to

core systems with less risk to daily

operations.

• Business model innovation: Today,

emerging technologies, global

integration and new business

thinking have combined to create

breakthrough organizations and

business designs. Enterprises are

re-conceptualizing their operations

and business models to leverage

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location decisions and have advised

thousands more on how to improve

their competitive position.

Recently, the IBM Institute for

Business Value published a

series of reports – based on

e-readiness rankings by the

Economist Intelligence Unit.

These reports provide strategic

insights and recommendations

Examples of this work include a

major Global Best Practices and

Strategic Planning Process for the

Research Triangle Foundation (RTF)

of the state of North Carolina in the

United States. We helped the RTF

to develop an innovative business

model that could support its vision

of being the world’s leading science

and research region by 2010, and

that could also attract outside

investment and create high-wage

jobs throughout North Carolina.

IBM has also facilitated a three-

year Global Competitiveness

Initiative for the Commonwealth of

Pennsylvania. This effort involved

partnering with many state

government agencies and regional

organizations, universities, and other

key stakeholders. We helped the

Commonwealth and its stakeholders

develop an understanding of

regional competitive positions in

specific industry sectors, identify

priority investments needed, and

plan the development of aligned

statewide and regional innovation-

based growth strategies.

their partners’ economies of

scale and expertise. The result is

radically different cost structures

and the deployment of assets in

new ways to capture high-value

opportunities.

Innovation in Economic Development

For example, IBM applies Managing

for Progress methods to the area of

economic development, an area in

Innovation almost never arises in the isolated laboratory anymore but in the marketplace, the workplace, the community and the classroom.

which IBM has extensive expertise.

Organizations around the world

are challenged by globalization,

changing competitive environments,

and emerging business models.

IBM helps organizations navigate

these pressing issues by providing

strategy services that enable them

to expand operations and com-

pete for growth. We have helped

thousands of organizations make

on global economic development

initiatives. The study is titled: “How

nations thrive in the Information

Age: Leveraging information and

communications technologies for

national economic development.”

� Innovation that matters

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IBM has operations and clients in more than 170 countries, including all regions

of the world. We are a globally integrated enterprise of manufacturing, software

development, service delivery centers, R&D labs, supply chain and people. Our

company works wherever there are great human problems that can be solved by

strategy, science, engineering, information and technology.

The greatest innovations solve a signifi cant problem – sometimes deliberately, and sometimes by chance. IBM

works with its clients around the world to make a difference within individual governments, hospitals, schools, or

businesses, and, more broadly, to address those obstacles facing society at large. From addressing environmental

degradation and ensuring border security to providing improved healthcare to children and aging populations alike,

IBM addresses these challenges and a vast array of others with innovation that matters – and this approach has a

positive impact in today’s world.

Focusing innovation on the world’s

Energy

98 9

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The Great Rivers Project:

A collaborative effort for managing the

world’s fresh water systems

IBM has teamed with The Nature

Conservancy to create a repository

for information about the world’s

important rivers. A computer-

modeling framework simulates

river behavior to help conserve the

natural environment. The project has

started with data from the Paraguay-

Paraná river basin in Brazil and will

also study China’s Yangtze River,

the Mississippi River in the US,

and, possibly, the Zambesi River

in Africa. Some 80 countries have

water shortages, and two billion

people have no access to clean

water. This innovation collaboration

matters, not just for IBM and our

clients but for people all over the

world.

USA: Federal Emergency Management

Agency (FEMA) – Updating fl ood maps

FEMA has begun Flood Map

Modernization (Map Mod) to update

the nation’s fl ood maps by provid-

ing tools to create digital fl ood maps

and updated fl ood information. The

project benefi ts community plan-

ners, developers, insurers, lending

institutions, and home and business

owners. Hosted by IBM, the FEMA

portal provides easy access to infor-

mation on disasters and hazards.

Environment

EnergyUSA: Pacifi c Northwest National Laboratory (PNNL) – Creating an open market for power

With funding from the US Department of Energy, PNNL developed an innovative way to keep the electrical grid

healthy using a combination of intelligent technology and fi nancial incentives. PNNL teamed with IBM to create a

virtual marketplace where both consumers and providers participate in setting the incremental price of electricity.

The project allows consumers to trade fl exibility in power usage for lower costs, demonstrates how intelligent

appliances sense and respond to impending grid failures, and embodies a transaction-oriented methodology for

managing energy constraints.

USA: CenterPoint Energy and the deployment of Intelligent Grid technology

As a part of its focus on enhancing the effi ciency and reliability of utility operations, CenterPoint Energy has

successfully completed a “Broadband over Power Lines” (BPL) pilot. The next stage of the project, with IBM

selected as the technology and implementation partner, will be the deployment of Intelligent Grid technology based

on BPL technology that allows automated meter reading, remote connection and disconnection of electric service,

and automated outage detection and restoration.

9 Innovation that matters 9 Innovation that matters

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Sweden: Vägverket (Swedish Road

Administration) – A greener approach

to traffic management

Stockholm has reduced congestion

by 25%, getting 100,000 cars off city

streets during peak traffic hours with

a new traffic management system.

The Selected Business Solution

for Road Congestion Charging

from IBM is an end-to-end solution

designed, implemented, managed

and supported by IBM using

advanced technologies including

Project Checkmate: An innovative harnessing of information technology

to counter disease

Working with partners at the Scripps Research Institute in the US, IBM

researchers hope to use IBM Blue Gene,® the world’s most powerful

supercomputer, to predict how the avian flu virus, H5NI, mutates. As a

body’s immune system recognizes the virus and builds antibodies, the

virus evolves new variations. The Scripps and IBM collaboration combines

Scripps’ expertise in biomedical modeling and drug discovery with IBM’s

computational biology and supercomputing. Together, both companies

hope to accelerate the pace of eliminating diseases.

Spain: Servicio Extremeño de Salud (SES) – A model for patient services

SES operates all its region’s hospitals, medical care centers and central

administration. But facilities in the region had their own record systems,

and data in one facility was not accessible by others. Working with IBM

Global Business Services, SES unified the various levels of the healthcare

system, making it more flexible, agile and integrated. The results:

Up-to-date patient information available throughout the region, improved

care, automated business processes, and administrative efficiency.

HealthcareChildren

Transportation

SAP software and running on the IBM

System p™ platform. The city charges

drivers a small fee each time they

go past a certain area within central

Stockholm. The charges are returned

to the Stockholm region for public

transportation and infrastructure.

Germany: DHL tracks container

temperature in real time

Under pressure from the US

FDA to guarantee temperature

integrity of drugs in transit, DHL

needed a reliable, cost-effective

solution. Together with IBM and its

partner Infratab, DHL developed a

temperature tracking solution that

combines sophisticated sensing

and RFID technology to monitor all

temperature-sensitive shipments.

Benefits include rapid response

to shipment problems in transit,

improved customer satisfaction,

delivery reliability, competitive

differentiation, and a new source of

revenue.

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Education

ChildrenCanada: Ste. Justine Pediatric Research Centre – Finding a cure for childhood

disease

A major Canadian research hospital advances childhood cancer research

with a sophisticated genomics solution that provides customized views of a

patient’s genetic information. The Ste. Justine Pediatric Research Centre is

a teaching hospital affi liated with the University of Montreal that is promoting

advances in the fi eld of maternal, pediatric and adolescent health. Included

is research into devastating diseases such as acute lymphoblastic leukemia,

a cancer responsible for 25 percent of all childhood tumors. The challenge

is integration: access to clinical data from multiple sources, integration with

demographic and basic/applied research data, and managing the volume

of data and lack of standards and interoperability between databases. Ste.

Justine is one of the fi rst research centers in the world to implement the

IBM Clinical Genomics Solution (CGS), which combines clinical data with

genomic information into a database that researchers can query directly

to better evaluate a patient’s condition and determine which treatment best

suits his or her genetic profi le.

United Arab Emirates: Dubai Men’s

College (DMC) – “learn anywhere,

anytime, anyplace”

Dubai Men’s College in the United

Arab Emirates gives students

access to digital media technologies

for e-learning. Working with IBM,

DMC offers high-security wireless

access across the campus

and sophisticated digital media

technologies, including video-on-

demand. DMC expects the new

learning environment to attract a

larger pool of students who are

looking for cutting-edge tools

incorporated into higher education.

Canada: Carleton Immersive Media

Studio – Taking visualization to new

levels

When Montreal asked for proposals

to give Carleton University’s neigh-

borhood a face-lift, the university’s

architecture department formed the

and Deep Computing teams are

providing CIMS with visualization

and collaboration hardware and

middleware. The solution allows

users to work with vast amounts

of data in an immersive or remote

mode that is high-performance,

Carleton Immersive Media Studio

(CIMS) with the goal of building

large-scale interactive models of the

neighborhood and what it might look

like in the future. IBM’s Research

cost-effective and scalable. Similar

modeling technology will help

engineers and construction teams

rebuild shorelines, cities and com-

munities devastated by disaster.

11 Innovation that matters

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UK: Cheshire County Council – Providing better care to seniors

Cheshire County Council has improved the quality of elder care with a

virtual healthcare and social services organization. The council worked

with IBM on a shared service delivery platform that unites health and social

care’s broad base of service assessment into a single, coherent “virtual”

assessment of seniors’ services needs. The solution has improved quality

and continuity of care through more proactive case management. Over 40

other UK government groups have been interested, and a consortium of fi ve

counties has recently adopted the solution.

Sweden: Karolinska Institute – Looking to eliminate the diseases of aging

Sweden’s largest center for medical training and research has established

a groundbreaking data facility to unlock the causes of disease by collecting

thousands of biological samples, lifestyle data and medical histories into

an IT-enabled Biobank. Using the IBM Healthcare and Life Sciences

Clinical Genomics Solution, researchers are now able to examine human

tissue samples along with genetic and environmental data to uncover

the underlying mechanisms of complex diseases. The ultimate goal is to

develop diagnostic tools, prevention strategies, and personalized treatments

for disorders that appear later in life.

Italy: Italian Senate – Setting new standards for Web accessibility

The Italian Senate needed to replace a Web site that was not user-friendly and unavailable to the disabled, elderly

and vision impaired. It’s architecture was also out-of-date and it was diffi cult to maintain and update. Working with

IBM and the Europe Accessibility Center, the Senate developed a new site that offers free use of IBM Home Page

Reader and IBM Easy Web Browsing to provide easy access for seniors and the disabled.

USA: City of Cleveland OneCommunity – Moving government services into the 21st century

A vibrant American city developed a distinct and innovative roadmap for economic revitalization, applying advanced

technology in new, creative ways to transform government service delivery via OneCommunity. OneCommunity’s

goal is to provide organizations with advanced IT capabilities for community collaboration, economic development,

education, healthcare, job training and information access. It should help increase the community’s tax base and

lower unemployment. IBM has assisted OneCommunity in developing its roadmap for the future.

Aging

Government

1�1�

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New York City Police Department (NYPD): Fighting crime in real time

Police departments can be hampered by information that is diffi cult to access because

it is spread out in daily logs and in various national and international crime-fi ghting

databases. New York’s police department has a new weapon in the fi ght against

crime: the Real Time Crime Center, which gathers and shares information to help

catch criminals and prevent crimes. At the heart of the Center is the Crime Information

Warehouse. Built on IBM technology, the warehouse provides NYPD with a single,

Web-based interface and advanced data mining capabilities to quickly access a single

view of diverse information about crime scenes, crime patterns, and potential suspects. Security

Japan: Tohoku EPCO – Timely

recoveries from power failures

When a power outage occurs,

Tohoku EPCO, like other energy

companies, must quickly identify

the problem or lose revenue and

dissatisfy customers. Although the

company had always been able to

mobilize repair teams quickly, it was

diffi cult to fi nd repair sites using just

paper maps, radios and cell phones.

The company needed a navigation

system that would provide its service

teams and 1,300 vehicles real-time

information about outage sites.

Tohoku EPCO worked with IBM

Business Consulting Services to

develop a system based on IBM

WebSphere® and DB2® technology

Commerce

Colombia: Financial Information Analysis Unit (UIAF) – Creating a united front to fi ght organized crime

UIAF has adopted a Service Oriented Architecture to bring multiple government departments together to more effectively fi ght

drug traffi cking and asset laundering. The IBM solution, based on the Web services standard, brings government resources into a

single, united and focused crime-fi ghting team. Benefi ts include: Signifi cantly accelerated data exchange and improved effi ciency

of day-to-day government operations; the transformation of 16 government agencies, and establishing standards to connect

business applications outside the institution, regardless of the platform or design.

and to integrate it with the power

company’s existing applications to

provide real-time communications

and optimum resource utilization.

The results: Savings of about US$1.2

million each year and recovery times

expected to improve as much as 20%.

Malaysia: Malaysia Airports Tech-

nologies (MAT)– Benefi ting from SOA

Kuala Lampur International Airport

opened using a suite of disparate

solutions linked by middleware.

With growth, this technology was

no longer sustainable. MAT needed

a fl exible mechanism for migrating

to new applications and rolling out

solutions to multiple airports.

IBM Global Business Services

developed a roadmap to migrate

to a fl exible SOA that interconnects

all applications required without

compromising security, reliability or

scalability. MAT now has a powerful

new means of replacing individual

components without affecting the

integrity of airport operations.

1� Innovation that matters

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Innovation

in the service of informed progress

Innovation is directed by foresight, fueled by information, focused by insight, and

accelerated by technology. It is no accident that the explosion of innovation in

the last half century has coincided with revolutions in the use of information and

communication technology.

The search for pure knowledge through learning and discovery through basic

research underpins innovation. Innovations in how we communicate and move

information inevitably affect how we work together, exchange goods and ideas,

and make decisions.

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Innovation that matters Innovation that matters

Because innovations in information

and communications are global,

they affect almost everything we

know – or don’t know. What we do or

don’t know is crucial for innovation.

How we can or can’t work together

and communicate with one another

across boundaries of space, time

and culture is the major barrier/

enabler for innovation.

Pervasive computing and data

The generation of information

increases exponentially as

sensors stream data from billions

of points into the global network

infrastructure. They may be

data from credit cards, ocean

temperature sensors, satellite

monitors, bar codes, or passports

as people move around the world.

They may be data from cell phones,

PDAs, laptops or computers.

IBM is committed to performing a

leading role in the development and

promotion of data infrastructures

and standards. We have embraced

open-source standards in

recognition of the importance of

Web 2.0 functionalities. Within

the next generation of Web

technologies, this could lead to

vastly greater understanding of how

societies can best collect, share

and collaborate to achieve

innovation and progress.

Data and information can enter the

globally networked infrastructure

through a variety of channels,

ranging from fi ber optics and cables

to a massively expanding wireless

infrastructure. Once entered, data

can be processed in a dizzying

variety of computing devices ranging

from microscopic chips in the body

to the largest supercomputers in

the world. And the processing

power at runtime of any computing

unit continues to increase steadily

in pace with the volume of data

that streams into it. The IBM World

Community Grid exemplifi es how

tens of thousands of computers

can be made available to the

nongovernmental sector to solve

problems and support research.

USA: World Community Grid

Imagine you are organizing an

important research project and you

need a way to process the huge

amounts of data available worldwide

that can help identify the role of

individual proteins in a disease.

Even using a

supercomputer, this

analysis could take

years to complete.

How could you

speed the research

process to save lives

without spending

a small fortune on information

technology resources?

Innovation that matters

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1�1� 1�

The World Community Grid

harnesses the power of thousands

of computers to provide massive

amounts of free computing power

to research organizations that have

projects. The Grid is made up of

a network of dedicated volunteers

and partners who donate the

unused cycles of their PCs. Partners

include businesses, associations,

foundations and universities that

encourage their employees,

members, grantees, students and

faculty to contribute their unused PC

time to the project.

IBM has donated hardware,

software, technical services and

expertise to build and maintain the

World Community Grid infrastructure

and offers free assistance to

researchers.

The Grid is now supporting

research projects that help alleviate

human suffering such as the

Human Proteome Folding project

(to develop cures for diseases such

as cancer, HIV/AIDS, SARS and

malaria) and FightAIDS@Home (to

find new and more effective anti-

AIDS drugs by identifying molecular

combinations that are the best

candidates for future drugs).

More than 300,000 computers

have been harnessed by the Grid,

contributing more than 35,000 run

years of time in 16 months.

The World Community Grid hopes

to shrink the research time for the

Human Proteome Folding project

from years to months, demonstrating

that government, business

and society can be the direct

beneficiaries of collaboration.

Inclusive innovation

From emerging countries to well-

established nations, the demand

for information to empower people

is growing at an unprecedented

pace. Society must address this

demand with innovation that

includes all people. For IBM, this is

an imperative.

IBM’s long-standing commitment

to people with disabilities began

in 1914 when the company hired

its first disabled employee, 76

years before the Americans with

Disabilities Act (ADA). Today, that

commitment has been extended

with IBM Research’s development

of accessible service offerings and

technologies like IBM Easy Web

Browsing, a screen reader that

allows customization of kiosk or

Web site text, fonts, colors and size

and that offers an option to read

text aloud.

China: Promoting accessibility

IBM, China Disabled Persons

Federation (CDPF), China Welfare

Fund for the Handicapped (CWFH)

and China Braille Press co-sponsor

a campaign to help 100,000 blind

citizens learn to use computers.

This helps people with disabilities

participate in the information society

productively.

Empowering people and organizations

The invention itself rarely creates

the revolution – it’s the people who

apply it and, better yet, multiply it

in diverse ways. From innovation,

entirely new industries and markets

are born – and important changes in

behavior occur.

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1�1� Innovation that matters

With so much information and

computing available, how does it

help us to more effectively solve

problems together?

The fact is, progress anywhere

is linked to progress everywhere.

And progress is increasingly

more collaborative, collective and

expansive. Individual societies and

their constituents need to support,

participate in, and enhance the

progress of other societies to

make progress themselves. The

“flattening” world economy has

enabled vast pools of capacity and

talent to be available everywhere

and anytime. This both increases

global interdependence and

intensifies global competition.

But to compete and grow,

companies must become globally

integrated. Every nation has a stake

in how this integration takes place.

Greater integration

Global economic integration

creates many benefits. Enabled by

technology, all countries can reap

those benefits through open markets

and trade. This means:

• Access to skills, knowledge,

insight, innovation and culture from

around the world

• Faster innovation, improved

productivity and accelerated

economic growth

• Lower prices and greater choice

for consumers and producers

Global integration also creates other

societal benefits such as:

• Rising standards of living

• Instant access to information

• Promotion of peace and stability

The “Globally Integrated Enterprise,

or Organization” is an evolution

made possible by the emergence of

new skills in new parts of the world,

high-growth markets in developing

nations, the WTO and free-trade

agreements, and the rise of a global

networked infrastructure.

IBM offers capabilities people

need to create more value for

their organizations and societies

– faster access to actionable

information, solutions engineered

to make collaboration easier and

more straightforward, tools for

a continuous, and consistent

workplace experience.

There is a profound shift occurring

in the marketplace towards business

process integration and Service

Oriented Architectures (SOAs).

People are looking to integrate silos

of information and applications that

will serve their business processes,

rather than define them. Making

organizations more innovative and

responsive are key benefits of

business integration that is not just

internal but includes customers and

partners.

IBM’s technology products are

based on open industry standards.

Our approach is unique, fostering

freedom of choice and innovation

in the application space and

middleware based on open

standards and Service Oriented

Architecture. We can simplify

resource and security management

and enable organizational learning

by promoting better collaboration

and measuring business process

effectiveness.

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1918 19

The possibilities of human interaction and collaboration on an entirely new scale are now becoming a reality. Today’s

best ideas, game-changing innovations and new thinking are no longer the result of a few great minds. Winning

ideas require the collective minds of many. Whether it’s a large group of employees, partners or even customers,

large-scale collaboration within extended communities is at the heart of continuous innovation.

Enabled by emerging technologies, such as social software and 3D Internet, digital communities are providing new

forms of interaction important to individuals. In particular, digital communities technologies such as tagging,1 blogs,2

wikis,3 reputation systems,4 social network analysis,5 and virtual worlds6 can be leveraged in the enterprise to enable

collaboration and learning, team building and interaction with customers and business partners. Finally, the use of

digital communities as venues for large-scale social interaction is the harbinger of a new wave of collaboration that

IBM calls “Societal Intelligence.”

In the past, organizations lacked the means to effectively collaborate and leverage the total intellectual capital of a

workforce. Bringing together an entire employee population to focus on strategic imperatives meant astronomical

travel costs, cumbersome videoconferencing, or hundreds of conference calls. Today, a variety of Web-based

capabilities and approaches exists to improve collaboration and better capture intellectual capital. For a group of

less than a thousand, a blog or wiki might be a solution. But for a large-scale, focused collaboration among tens or

hundreds of thousands of employees or business partners, a Jam might be the most effective approach.

Informing twenty-first century society

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1919 Innovation that matters

JamJamming...

In December 2005, the Canadian

government hosted Habitat Jam with

IBM and UN Habitat in preparation for

the World Urban Forum III conference in

Vancouver. With a focus on generating

ideas to address some of the world’s

critical urban issues, Habitat Jam was

the largest public consultation ever

held. Over 39,000 participants from

158 countries took part, resulting in

more than 600 actionable ideas. The

fi nal Jam report summarized 70 key

ideas, and called governments and

organizations around the world to act to

improve life in their cities.

Since 2001, IBM has used Jams to

involve its 300,000+ employees

in broad-reaching exploration and

problem solving. In 2003, Values Jam

gave IBM’s workforce the opportunity

to redefi ne the core values on which

the company stands. The following

year, World Jam 2004 focused on

the pragmatic solutions for growth

and innovation. In 2006, IBM

held Innovation Jam, bringing its

employee population together with

customers, partners and IBM family

members. Innovation Jam saw over

150,000 participants from close to 70

organizations that generated more

than 45,000 posts over two 72 hours

sessions. IBM chairman Sam Palmisano

has committed more than $100 million

in seed funding which is allowing

IBM and its partners to actively

develop pilot programs and in-market

experiments around 10 of the most

promising Jam ideas.

A Jam is an Internet-, or intranet-based idea stimulation vehicle, organized

as a massive, high-profi le event to create awareness and generate ideas on

a predefi ned set of issues. More formal than a chat room, a Jam is typically

organized into four to seven forums, each on a different subtopic of the

overall topic, and run continuously for a limited time, usually 48 to 72 hours.

During a Jam, participants can join and leave as they like, post original

ideas, or reply to existing posts. Jams help bring a strategic agenda

to an unprecedented level of visibility, develop best practices, identify

organizational or cultural hurdles and drive innovation. The format returns a

set of actionable conclusions.

IBM has extensive experience running Jams within the company and with

clients. When massive idea generation and collaboration are required,

a Jam is ideal. For instances where different levels of collaboration are

needed, IBM offers other managed idea-generation processes, tools and

capabilities. IBM ThinkPlace™ is one example – nearly identical to a Jam

in format, this tool enables continuous idea generation on a smaller scale.

IBM uses ThinkPlace for continuous employee idea generation to address

various opportunities and challenges brought forth by senior management.

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Many EyesAt the leading-edge of Societal

Intelligence is Many Eyes, a

newly released IBM capability

that promises to bring quantitative

information to decision-making

communities on a massive scale

and revolutionize current modes

of interaction regarding how we

visualize and collaborate with

statistical information. The result is a

process of social data analysis and

discovery around data visualization.

At its core, Many Eyes is a collection

of user-supplied data and user-

generated data visualizations.

Users can upload data by cutting

and pasting from spreadsheets

or tab/comma-delimited text files.

A variety of visualizations may be

easily created from these data sets.

Each data set and visualization

allows for an active discussion to

take place and becomes a common

area to share ideas, add insight

and understand the information in a

group setting.

Many Eyes was launched in

January 2007 as a public Web site

(www.many-eyes.com). Since its

inception, the site has attracted

thousands of registered users,

who have uploaded and visualized

several thousand data sets. The

site has received accolades from a

wide spectrum of users – from those

who work with complex scientific

data to the interested public. The

data sets and visualizations reflect a

diverse range of interests, including

scientific (temperature and CO2

levels over time), historical (analysis

of word counts in the US Declaration

of Independence), political (US

political party affiliation over time),

global (fertility rates around the

world), and financial (venture capital

investment in Europe).

Many Eyes visualizations have

led to unforeseen insights into the

uploaded data. Visualizations have

been discussed and analyzed

extensively in the blogging

community, and the site has also

caught the attention of many leading

online publications.

Many Eyes capability is also

powerful for organizations who

need to analyze complex data and

visualizations internally – a task

that has typically been carried out

by experts, working in isolation

and using complex spreadsheet-

based applications. In contrast,

with its ease of data uploading

and visualization, browser-based

access, and built-in discussion

capabilities, Many Eyes brings the

power of collaborative data analysis

to a wider group of users.

�1�0

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Innovation that matters

Digital communities

Increasingly, communities recognize

their unique opportunity to leverage

stakeholders within the public and

private sectors. “Digital Community”

initiatives provide a systemic and

holistic approach to bringing

the community together using

an approach based on wireless

communications. Digital Community

initiatives are changing our world.

More and more governments

and organizations realize that

implementing a Digital Community

strategy delivers benefits in many

areas, including valuable catalysts

of economic development, improved

communications, optimized resources

and improved citizen services. They

also use these solutions to close the

digital divide to improve services and

help businesses. IBM is partnering

with many communities to realize

these benefits.

Collaboration enabled by social software

Social software enables

organizations to utilize the collective

knowledge of their whole population,

partners and customers by

dynamically building connections

between people, the information

they know, and the tasks they

execute. Capabilities range from

more powerful ways to locate

expertise and organize community

work, to enabling dynamic

interactions with blogs.

IBM is a leader in collaboration with

the IBM Lotus® suite of software.

Lotus Connections adds a set of

capabilities taking collaboration

to new levels in and across

organizations to realize professional

and business benefits. Tasks are

executed faster and decisions

can be made with confidence,

knowing they reflect experience and

were vetted by experts across the

organization.

Leveraging information

The ability to leverage the power

of information is key to successful

innovation. Organizations are

challenged to integrate their

business processes so that

information flows in a fast, consistent

and accessible manner. However,

most organizations still run their

varied services and processes on

multiple applications, middleware,

databases, servers and operating

systems, few of which “talk” with

one another. This, in turn, can

lead to inconsistent and scattered

information, with the organization

struggling for a complete view of

policies and a lack of awareness as

to whether processes are followed.

Wedged between intensifying

operational and process challenges,

and a lack of information necessary

to respond to those challenges,

innovative organizations need the

full spectrum of available data to

make the best decisions possible

and drive optimized performance.

Continuous insights are needed to

make sense of vast amounts of data

and uncover previously unknown

relationships, trends, predictive

capabilities and organizational

opportunities. Federated search,

The ability to leverage the power of information is key to successful innovation.

�1

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text analytics, and unstructured

data access are natural and

inherent sources of what is known

as “business intelligence,” an

untapped resource for most

organizations.

IBM is partnering with clients

worldwide to provide cutting-edge

solutions that directly address

organizational needs; enabling them

to integrate their data, manage

the integrity of policy and process

and their interdependencies, and

unlock the business value of their

information.

IBM Information On Demand

offerings provide advanced

analytics technology that derive

critical business insights by mining

structured and unstructured

information. Combined with

Business Intelligence techniques,

and a trusted view of data in

a single integrated platform,

Information on Demand allows

users to move away from endless

searching and focus on discovering

valuable business insights.

IBM is taking a leading role in

open-source technologies and

open infrastructure. In 2000, IBM

announced the availability of Linux,®

the open-source operating system,

on the mainframe. Clients no longer

have to tolerate the inflexibility

and expense of proprietary

hardware and software operating in

organizational silos.

Open infrastructure delivers

the flexibility to respond quickly

and efficiently. Two particularly

important IBM approaches are

Managed Business Process

Services (MBPS) and Service

Oriented Architectures (SOAs).

MBPS enable clients to convert

business processes into software

components that can be accessed

and combined as needed. That

translates to greater flexibility and

efficiency. And, our investments in

the software and services necessary

to deliver SOA let clients open

their businesses to integration and

collaboration even more.

IBM has been a leader in

adopting open systems even as

open systems gain momentum,

particularly in fast-growing,

emerging markets like China and

India. Open systems are critical

for interoperability in a globally

networked world. But perhaps most

significant is the standardization

of services, particularly software-

based, Web 2.0 services, which

will provide clients with even higher

levels of interoperability, cost-

efficiency and quality.

Finally, open-infrastructure

solutions promise our clients

environmental benefits. As our

world economy increasingly relies

on digital transactions, data centers

consume more power. The IBM

Energy Efficiency Initiative helps

organizations reduce data center

energy use. Project Big Green

is our cross-IBM effort to protect

the environment, save our clients

millions of dollars in energy costs,

and offer a roadmap to better

environmental IT practices.

The very nature of our commitment

to provide our clients with the tools

and solutions that enable innovation

has led to unprecedented

collaboration across IBM, focusing

the strengths of the company on

enabling our clients to succeed.

Open Infrastructure, enabling organizational flexibility and innovation

��

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The very nature of our commitment

to provide our clients with the

tools and solutions that enable

innovation has led to unprecedented

collaboration across IBM, focusing

the strengths of the company on

enabling our clients to succeed.

Innovation in the service of informed

progress requires a broad range of

capabilities, services and products.

Few organizations can provide these

in an integrated fashion that is both

open and at the leading edge of

what is possible. Whether you are

considering how to chart your new

course of innovation, starting your

21st century journey of innovation,

accelerating your organization’s

innovations efforts or making a

major course correction, IBM has

a strategy professional or client

service executive available to help

you think through our extraordinary

array of capabilities to help enable a

successful innovation journey.

For more information

IBM is ready to bring together an

unmatched range of resources to

help organizations in all sectors to

transform themselves and meet the

complex demands of their many

constituents through innovation.

��

For more information, contact your IBM representative or visit: ibm.com/services/managingforprogress

Dedicated to your journey of

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©Copyright IBM Corporation 2007

IBM Corporation Route 100 Somers, NY 10589 U. S. A

Printed in the United States of America6 - 07All Rights Reserved

IBM, the IBM logo, Blue Gene, DB2, Lotus, System p, ThinkPlace and WebSphere are trademarks or registered trademarks of IBM Corporation in the United States, other countries, or both.

Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.

Other company, product and service names may be trademarks or service marks of others.

References herein to IBM products and services do not imply that IBM intends to make them available in other countries. IBM makes no representations or warranties regarding third-party products or services.

GIB00355-USEN-00

Footnotes

1 A “tag” is a relevant keyword or term associated with, or assigned to, a piece of information, e.g., a picture, article or video clip, describing the item and enabling easy classification and information search.

2 The word “blog” is short for “Weblog,” an online publication of an individual’s personal thoughts and opinions – usually in the form of a journal or newsletter, which is updated periodically.

3 A Web site or similar online resource allowing users to create and edit Web content using Web browsers.

4 Online reputation systems allow the users of a site to assure the reputation of sellers, buyers, information, etc. by rating the people, products, or information that they interact with. Examples of reputation systems-enabled Web sites include Ebay.com, Epinions.com, and Amazon.com

5 Social Network Analysis is the mapping and measurement of relationships between people, groups, organizations or other entities allowing for visual and mathematical analysis of these relationships.

6 A virtual world is a computer-simulated environment intended for its users to inhabit and interact with via “avatars,” which are usually represented in the form of two- or three-dimensional graphics of humanoids. Some, but not all, virtual worlds allow multiple users.