Michigan Census Day 2020 - June 17 Social Media Toolkit

Thank you for participating in our Michigan Census Day Thunderclap! The document below is meant to aid you in crafting posts that will work best for your specific community. Copy, videos and gifs can all be used on your platforms to promote Michigan Census Day on June 17. Additionally, social media stickers and frames are provided to help update your profile.

Date and time: Wednesday, June 17 from 12:01 - 1:30 p.m.

“Our Power, Our Census” Talking Points

As we work to build, protect, and support our communities, there’s no better tool than our collective power. We can boost that power by using the 2020 Census to ensure our communities receive:● funding for fundamental human rights like health care, food, and housing● a say in who leads the political institutions that have the power to protect or harm us;● the ability to gather the evidence needed to protect people from discrimination● and a democracy where every voice matters and every vote is valued.

When we’re missing from the census, our existence and our struggles are erased from the story of America. Resources and political power meant to support our community and give us a voice are assigned somewhere else.

● The census determines how money and power are assigned by counting how many people there are to serve in each neighborhood, city, and state.

● Yet time and time again the census has missed millions of us — including communities of color, LGBTQ people, people with disabilities, immigrants and refugees, people with low incomes or experiencing homelessness, and young children.

● The census builds America so the census should look like America.

We all deserve to thrive, not just survive. The census provides a fair say in choosing our leaders and the power to build the world around us.

● If resources and political power are flowing into communities, we should not miss out on our piece of the pie.

● Everyone living in the United States has the right to be counted in the 2020 Census. Every immigrant, every child, every neighbor, every student, everyone.

● Even if you can’t vote, filling out the 2020 Census is a way to make your voice heard.

It’s our power. It’s our census. It’s time to get counted.

General Census Talking Points

It’s vital that Michiganders unite and encourage each other to complete the 2020 census.

Completing the census will direct billions of dollars to local communities every year for the next 10 years for local health programs, hospitals, food assistance, schools and affordable housing, all of which contributes to a healthier Michigan. Examples of these federal programs range from Medicare and Medicaid to free lunch at schools and Head Start and improving Michigan roads. Decisions on where to open new businesses, where to put public transit routes and where to locate community programs will all depend on 2020 census data.

It’s easier now than ever before to complete the census. You can do it by mail, by phone and – for the first time ever – online.

The Census website my2020Census.gov is live and can accept your response (in English and 12 non-English languages by calling phone questionnaire assistance: https://2020Census.gov/en/ways-to-respond/responding-by-phone.html).

Census data is used to make sure all Michiganders have the same opportunities in education, employment, voting, and home ownership as others.

The census asks only nine basic questions: name, age, gender, ethnicity, race, number of people in the household, anyone additional in your house as of April 1, if you own or rent your home and phone number.

It takes less than 10 minutes to complete the census – but those 10 minutes can help all Michigan residents for the next 10 years.

Right now, our priority is clear: Making sure that as many people as possible complete the Census online, by phone, or by mail, while staying safe and practicing social-distancing. It has never been easier to self-report from home.

June 17 Thunderclap Suggested Social Posts

General Posts

Need a break? Take 10 minutes to complete the #2020Census and impact community funding for public health, disease prevention, emergency services and more for the next 10 years! #BeCounted at my2020census.gov today! #CountMeIn

The #2020Census is more than just a population count! Census data determines political districts, funds Pell Grants for college students, implements new transportation systems and more. Filling out your census couldn’t be easier and safer. You can self-report today by mail, over the phone or at my2020census.gov and #BeCounted. #CountMeIn

Have you filled out the #2020Census yet? Census data provides far more than a population count – it determines political districts and funding for education, health care and more for the next 10 years! #BeCounted and complete your census by mail, phone or by visiting my2020census.gov today! #CountMeIn

Did you know the average person spends over 2 hours a day on social media? Why not trade 10 minutes to complete the #2020Census and make a 10 year impact on Michigan’s funding! Census funding impacts after-school programs for children, disease prevention and more. Learn more at my2020census.gov #CountMeIn #BeCounted

Filling out the #2020Census takes less time than your morning coffee break. Take 10 minutes to #BeCounted and complete the census to make a 10-year impact on your community! Learn more about how the census helps build a healthy Michigan community at my2020census.gov. #CountMeIn

Why does the #2020Census matter? Every person counted means more accurate funding for public health, disease prevention and senior citizen programs, as well as public safety, emergency services and more. And it takes less than 10 minutes to complete – by mail, phone or at my2020census.gov. #CountMeIn #BeCounted

Michigan’s future starts here! Complete the #2020Census today and impact community funding for health care, education, road repairs and more for the next 10 years. Visit my2020census.gov to learn more about how census information is used to build healthy communities and #BeCounted. #BeCounted

The #2020Census benefits all Michiganders. Each person counted on the census has a voice and will help their community receive vital funding and to give all Michiganders equal opportunities in

education, employment, home ownership and voting. Be counted! Complete the census today by mail, over the phone, or online at my2020census.gov. #CountMeIn #EveryoneCounts

In these challenging times, your participation in the #2020Census is more crucial than ever! It takes less than 10 minutes to impact essential community funding for the next 10 years. Safely complete your census from home by mail, over the phone or at my2020census.gov to #BeCounted. #CountMeIn

Help make the #2020Census as accurate as possible and #BeCounted. More people counted means more funding for community programs, road repairs, public transport and more! Visit my2020census.gov to get started. #BeCounted

The #2020Census is for everyone regardless of race, ethnicity, income, home ownership or gender. #BeCounted and make a lasting impact on your community for the next 10 years. Visit my2020census.gov to fill out your census today!

Michigan - Census Break Videos

There are two sizes of two versions of these videos available for use. The first video can run before June 17, letting people know that June 17 is Michigan Census Day, the other runs on June 17 to promote filling out the census today.

● Pre-June 17 Videos

https://drive.google.com/file/d/18_q6N0dO4Pz2DRU7urB1YZtJoaF0UlPn/view?usp=sharing

https://drive.google.com/file/d/1t8LaG_cJuq7fcLAUZWZ9GfrzLqMJ83tR/view?usp=sharing

● June 17 Videos

https://drive.google.com/file/d/1vEullacVrk5rHdZeA2O9DamTIRU3mDS3/view?usp=sharing

https://drive.google.com/file/d/1G2uwf7k0O09bESPhunrlcWJLzRj5IXl3/view?usp=sharing

Language Resources and Social Media Posts

#EveryoneCounts in the 2020 Census! The Census is available online at my2020census.gov in 13 different languages, with optional phone assistance. The Census Bureau also provides assistance for 59 languages online! #BeCounted

Additional Videos & Social Graphics

● 9 Basic Questions Videos - Animated videos highlighting the basic questions that the census asks to debunk the myth that questions asked on the census are personal and invasive.

https://drive.google.com/drive/folders/16RoCQnexbVz2E7dj_wMRLY5t6eXMaqAv?usp=sharing

● Hispanic-Latino Assets - Animated videos featuring Latino families and an animation in Spanish.

https://drive.google.com/drive/folders/1q0xM37bKcEqumz4A1gbbl5BHrDqRYZYG?usp=sharing

● Middle Eastern American Assets

https://drive.google.com/drive/folders/1p42mWO5AauX--_zsJl8EgTUbEb-gM_M_?usp=sharing

● Social Media Shareables - A variety of messages for sharing on Michigan Census Day or any other day to promote the census. Topics are COVID messaging, Count Me In, The Census is for Everyone (featuring flags for a variety of audiences) and a Reminder message.

https://drive.google.com/drive/folders/10NKlGcTf-msw6mods5h8u7SQKWxsQMvW?usp=sharing

● Seven Days of Action - A variety of actions people can do to help promote the census within their own communities.

https://drive.google.com/drive/folders/10NKlGcTf-msw6mods5h8u7SQKWxsQMvW?usp=sharing

US Census Social Media Graphics

● Spread the Word - The 2020 Census is more than a population count. It's an opportunity to shape your community's future. Through your social media channels, your voice can make a difference. The U.S. Census Bureau provides some great resources to challenge your friends and encourage others to respond with additional social media graphics.

https://2020census.gov/en/how-to-help.html

Download or Create Your Own Graphics

● Count the Nation - Memes, posters and videos created by individuals for sharing, or create your own assets to share with contact@countthenation.org

Social Media Stickers

https://giphy.com/MiCensus/

Michigan Census Facebook Frame

https://www.facebook.com/MiCensus/photos/a.123498449070270/256850479068399/?type=3&theater

Social Media Profile Picture