The Cause Connection Marketing Pitch
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Transcript of The Cause Connection Marketing Pitch
![Page 1: The Cause Connection Marketing Pitch](https://reader033.fdocuments.in/reader033/viewer/2022060123/5596f91b1a28ab76228b4689/html5/thumbnails/1.jpg)
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Term Price Max Volunteers Max Drives
Overlimit Price
per 10
Volunteers
Free (Monthly) 0 10 1 800
Monthly 3,500 50 2
700
Quarterly 10,000 200 6
550
Annual 35,000 1,000 30
400
Term
Discount over
Monthly Price Cost/Volunteer Cost/Drive
Cost/Overlimit
Volunteer
Free (Monthly)
- - -
80.0
Monthly
- 70.0 1,750
70.0
Quarterly 5% 50.0 1,667
55.0
Annual 17% 35.0 1,167
40.0
![Page 12: The Cause Connection Marketing Pitch](https://reader033.fdocuments.in/reader033/viewer/2022060123/5596f91b1a28ab76228b4689/html5/thumbnails/12.jpg)
Premium Usage: Simulation Parameters
Simulation Parameter Unit Value
Staff cost Rs/man-month 10000
Printing cost per copy Rs/copy 4
Distribution cost per copy Rs/copy 0.25
Total cost per copy Rs/copy 4.25
Design cost per copy Rs 30000
Target number of volunteers number 100
Duration of drive months 1
Collateral copies distributed per
successful volunteer number 15
Collateral printed number 1500
![Page 13: The Cause Connection Marketing Pitch](https://reader033.fdocuments.in/reader033/viewer/2022060123/5596f91b1a28ab76228b4689/html5/thumbnails/13.jpg)
Premium Usage: Value Delivered
Value Per Drive Unit
Cost:
Traditional
Cost:
Cause
Connection
Value
Delivered
Duration months 1 0.5
Staff time
man-
month 0.75 0.1
Staff cost Rs 7500 1000 6500
Design of collateral Rs 30000 30000 0
Printing & Distribution of collateral Rs 6375 0 6375
Cost of Cause Connection service Rs 0 7000 -7000
Total Rs 43875 38000 5875
Total Cost per Volunteer
Rs/voluntee
r 438.75 380 58.75
Intangible Benefit (better volunteers,
longer term association, etc.) Rs ?
![Page 14: The Cause Connection Marketing Pitch](https://reader033.fdocuments.in/reader033/viewer/2022060123/5596f91b1a28ab76228b4689/html5/thumbnails/14.jpg)
But…
Charging per volunteer recruited puts a cap on our own virality
Instead, we can charge organizations by providing them project management services, saving them time and effort required to keep track of volunteer activity offline
![Page 15: The Cause Connection Marketing Pitch](https://reader033.fdocuments.in/reader033/viewer/2022060123/5596f91b1a28ab76228b4689/html5/thumbnails/15.jpg)
Pictures Courtesy
• www.flickr.com
• www.sxc.hu
• www.deviantart.com