Cross-border tourism development: a way to create value The case of the EuroCity cross border water route (Spain-Portugal)

II Seminario de intercambio de experiencias no ámbito do turismo | Eixo Atlántico | Barcelos | 29 Novembro 2018 European Grouping of Territorial Cooperation (EGTC) EuroCity Chaves-Verin

Pablo M. Rivera Búa | Executive Director

• EuroRegion GNP

6,35 M de habitantes (supera a Dinamarca, Irlanda o Finlandia)2,7 M Galicia3,6 M Región Norte.

• Eixo Atlántico do Noroeste Peninsular

36 municipalities17 galician17 portugueses

• 1 Eurocity: a Cross-border living lab. KM 0

EUROCIUDAD

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Chaves - Verín “The water Eurocity”

MIEMBROS NºDEMUNICIPIOS AREA(Km2) HABITANTESDENSIDAD

POBLACIONAL(Hab./Km2)

MunicipiodeVerín 1 591,28 44.186 149,05

MunicipiodeChaves 1 93,87 13.991 74,72

Total 2 685,25 58.177 84,90

EurociudadChaves-Verín

LAEUROCIUDADCHAVES-VERÍNENCIFRAS

AduanaES(antes2012) AduanaES-SedeAECT(después2012)

A new european governance model linking across borders

GeneralAssembly

EuroCiudadaniaLosalcaldes

Photo:sedeAECT

Presentación de la EuroCiudad Chaves-Verín, AECT (España & Portugal)

Derribandobarrerasdesde2008

UnaEurociudad,3barrios

Norte

Centro

Sur

cross-border destination, 1 destination, 2 countries

PIC: Vidago Palace (Chaves, PT)

Bookings Packages Holidays Tourist Guide

Smart Tourism Destination

Smart Tourism Platform to find out what´s on offer | APPS

Selling on line

Puente Romano (Chaves, Portugal)

www.visitchavesverin.com

2.800 places- Luxury, grand luxury, country tourism, charming hotels

Common accommodation offer

Common accommodation offer

Categoría Establecimientos Plazas

Hotel4*-5* 4 433

Hotel3* 6 543

Hotel1*-2* 4 161

Hostal/Pensión 22 732

TurismoRural 24 324

Campismo 1 300

Apartamentosturísticos 3 24

Otros 18 289

Total 82 3.036

Tamega´s Ecovia High-jacking for all ages. City & countryside (Chaves, PT - Verín, ES)

Cross-border routes

➢Tamega river eco path Project

Portugues Way of Saint JamesHistoric route from the center of Portugal linking with the Silver Way

Cross-border routes

Smuggler´s routeSurvival stories

Hidden paths & cross-border villages

Cross-border routes

BTT RoutesValley & mountain | Nature & history

For the Sportiest

Cross-border routes

Birdwatching Routerevaluation of lakes and natural spaces

Cross-border routes

Wine & food route

Vidago Palace, the Route

Vidago Palace Hotel (Chaves, PT)

The Special one

Thermal Destination

PIC: Buvete termal de Vidago (Chaves, PT)

Buvette Salus de Vidago (Chaves, PT)

Termas & SPA (Chaves, PT)

Termas Romanas (Chaves, PT)

Buvette de Vidago 1 (Chaves, PT)

Buvette de Vidago 3 (Chaves, PT)

Fonte do Sapo (Verín, ES)

Balneario pedagógico de Vidago (Chaves, PT)

Buvette de Sousas (Verín, ES)

Buvette de Fontenova (Verín, ES)

Buvette de Cabreiroa (Verín, ES)

Fonte de Vilarelho (Chaves, PT)

Balneario de Caldeliñas (Verín, ES)

7 references of mineral water

Thermal destination

TraditionallyImportant destination in 19th and 20th century

Buvette de Vidago (Chaves, PT) Buvette de Cabreiroá (Verín, ES) Fuente Salus - Vidago (Chaves, PT)

Thermal destination

Thermal Destination

TraditionallyChaves Roman Thermal Baths

Thermal destination

TraditionallyRoman thermal baths

Thermal destination

TraditionallyCaldeliñas Baths

InnovativePedras Salgadas Thermal ECO PARK

Thermal destination

InnovativeVidago´s Pedagogical Thermal SPA

Thermal destination

InnovativeChaves Termas & SPA

Thermal destination

Destino Termal

http://www.termasdechaves.com

Destino Termal

http://www.termasdechaves.com

Thermal destination

Chaves SPA: wellness, therapies

Thermal destination

Thermal destination

Chaves SPA: wellness, therapies

ExcellencyHigh services & avant-garde equipments Golf, Casino, Spa…the best

complimentary offer

Thermal destination

WellnessWater & Spa therapies

Thermal destination

Chaves (PT)“a raia” (ES)

Vidago (PT)Verín (ES)

50 km

+ de 50.000 (58.674) people visiting the spring waters + de 5.000 (5.456) Termal packs delivered+ de 3.000 (3.534) people completed the route, stamped their passport and got the embassad@r certificate

Summer campaign

results

2017

From

195 € TAX included

Selling the product…

4 days Tour

Hotel 2*

Expanding our cross-border model in other destinations

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Welcome

COLOMBIA

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Destino termal

San Vicente (Risaralda)

San Vicente (Risaralda) La Quinta (Caldas)

Tierra viva (Caldas) Del Otoño (Caldas) Del Otoño (Caldas)

Santa Rosa de Cabal (Risaralda)

Del Otoño (Caldas)

El Ruiz (Caldas)Santa Rosa de Cabal

(Risaralda)

Santa Rosa del Cabal San Vicente Tierra Viva De Otoño Ruiz La Quinta

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Welcome

Welcome

Welcome

ARGENTINA

Ruta Termal y del Agua

P A S A P O R T E

Concordia-Santo Grande

Colón-Paysandú

Gualeguaychú-Fray Bentos

La ruta del agua

2 países, 1 destino 700 km de canal fluvial

Click in

www.visitchavesverin.com

and discover the Eurocity of Water

Bienvenid@sBem-vind@sBenvid@sWelcome