the case of Mo.Ve for sustainable mobility in metropolitan areas
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the case of Mo.Ve for sustainable mobility in metropolitan areas Improving the quality of organisational decisions and accelerating their implementation: Toni Muzi Falconi Methodos S.p.A. – www.prconversations.com FERPI LUMSA University (Rome) New York University (New York) Thursday, 28 June 2007
description
Improving the quality of organisational decisions and accelerating their implementation:. the case of Mo.Ve for sustainable mobility in metropolitan areas. Toni Muzi Falconi Methodos S.p.A. – www.prconversations.com FERPI LUMSA University (Rome) New York University (New York) - PowerPoint PPT Presentation
Transcript of the case of Mo.Ve for sustainable mobility in metropolitan areas
the case of Mo.Ve for
sustainable mobility in
metropolitan areas
Improving the quality of organisational decisions and accelerating their implementation:
Toni Muzi Falconi
Methodos S.p.A. – www.prconversations.comFERPILUMSA University (Rome)New York University (New York)
Thursday, 28 June 2007
What is Mo.Ve ?researching
defining advocating
public and social policies for sustainable mobility in European
metropolitan areas
www.move-forum.net
What does Mo.Ve do ?
develops the Association
organises initiatives
promotes international relations
supports scientific activities
What does Mo.Ve do ?
Meetings with EU
institutions
Scientific Workshop
International Forum in Venice
National events
What does Mo.Ve do ?
listen understand
interpret
attitudes
expectations
opinions
Why does Mo.Ve do it ?
because it wants to have a
say
Why does Mo.Ve do it ?
to encourage
DIALOGUE
CONFRONTATION
&
“We are called to have a better
understanding of the issue as a whole,
to understand the motives of one
another, the reasons-why of the
different stakeholders of mobility. Each
one of us have at heart the same
problem:
the solution of liveability in our
cities”.Franco Lucchesi – Mo.Ve PresidentNovember 2006
Any questions,
so far ?
More in general …
An organisation defines:
specific objective
valuesrules
behaviours strategy visionmission
… and should listen before taking decisions
two main reasons
1organisation may decide whether to integrate expectations into the final decision …or, step back and rethink options…or, proceed in any case…
2if the organisation decides to integrate some expectancies – stakeholder group will support the pursuit or at least reduce hostilities… and … the organisation will be more aware of potential resistance
improving the quality of the decision
accelerating the implementation
Nonetheless, organisational
leadership has
maintainsneeds to exercise
its discretional power of decision
How ?Adapting existing research tools to a true
understanding of stakeholder expectations,
Revise the
communication to
stakeholder needs
lead the organisation to
change itself
in order to:
Strategic
role
Modifying
organisation internally.
Modifying
external scenario.
Operative
role
One step back …
Mo.Ve has advocated since 2003
stakeholder relationship
management.
Modifying
external scenario.
Operative
role
Modifying
organisation
internally.Strategic
role
Some refining… a. Segmenting
active / potential stakeholders from:
issue influencers
opinion leaders
end users
b. Measuring and evaluating
dynamics of content
impact
quality of relationships
