the case of Mo.Ve for

sustainable mobility in

metropolitan areas

Improving the quality of organisational decisions and accelerating their implementation:

Toni Muzi Falconi

Methodos S.p.A. – www.prconversations.comFERPILUMSA University (Rome)New York University (New York)

Thursday, 28 June 2007

What is Mo.Ve ?researching

defining advocating

public and social policies for sustainable mobility in European

metropolitan areas

www.move-forum.net

What does Mo.Ve do ?

develops the Association

organises initiatives

promotes international relations

supports scientific activities

What does Mo.Ve do ?

Meetings with EU

institutions

Scientific Workshop

International Forum in Venice

National events

What does Mo.Ve do ?

listen understand

interpret

attitudes

expectations

opinions

Why does Mo.Ve do it ?

because it wants to have a say

Why does Mo.Ve do it ?

to encourage

DIALOGUE

CONFRONTATION&

“We are called to have a better understanding of the issue as a whole,

to understand the motives of one another, the reasons-why of the

different stakeholders of mobility. Each one of us have at heart the same

problem: the solution of liveability in our

cities”.Franco Lucchesi – Mo.Ve PresidentNovember 2006

Any questions,

so far ?

More in general … An organisation defines:

specific objective

valuesrules

behaviours strategy visionmission

… and should listen before taking decisions

two main reasons

1organisation may decide whether to integrate expectations into the final decision …or, step back and rethink options…or, proceed in any case…

2if the organisation decides to integrate some expectancies – stakeholder group will support the pursuit or at least reduce hostilities… and … the organisation will be more aware of potential resistance

improving the quality of the decision

accelerating the implementation

Nonetheless, organisational

leadership has

maintainsneeds to exercise

its discretional power of decision

How ?Adapting existing research tools to a true understanding of stakeholder expectations,

Revise the communication to stakeholder needs

lead the organisation to change itself

in order to:

Strategic role

Modifying organisation internally.

Modifying external scenario.

Operative role

One step back …

Mo.Ve has advocated since 2003 stakeholder relationship

management.

Modifying external scenario.

Operative role

Modifying organisation internally.Strategic

role

Some refining… a. Segmenting

active / potential stakeholders from:

issue influencers

opinion leaders

end users

b. Measuring and evaluating

dynamics of content

impactquality of

relationships

Thank-you.

Toni Muzi Falconitonimuzi@methodos.com

www.prconversations.com