The Case for TDMMaking the Case for Strategic Partnerships in TDM – Examples from the Greater Toronto and Hamilton Area

Outline1. Smart Commute Initiative2. Smart Commute at Metrolinx3. Strategic Partnerships4. Lessons Learned

Ryan LanyonTeam Lead, Smart CommuteMetrolinx (GTTA)October 21, 2008

Smart Commute works with various stakeholders to relieve traffic congestion, improve air quality and health, and reduce emissions that cause climate change.

Smart Commute Initiative Municipal partnership

– Toronto– Peel– Mississauga– Halton– Hamilton– York– Durham

Transport Canada No provincial funding

Source: MTO, GO Transit, Globe and Mail

SCI – A Common Solution

SCI – A Common Solution Benefits of TDM

Immediate action on congestion Environmental benefits Infrastructure savings Health benefits Economic and social benefits

Municipal partnership Additional leverage for funding Keeping up with the neighbours / competition

SCI – Balancing the Partnership Equal input and control

Memorandum of understanding Steering Committee Proportional contributions to central coordination Equal opportunity to access funding

Leading through example Municipal information sharing and competition Federal funding Other challenges – construction, parking

Smart Commute at Metrolinx Federal funding coming to an end Broad community support

Established partnerships– Municipalities and Transit– Business community– NGOs– Academics and experts

Public engagement– Media– Carpool Zone

Smart Commute at Metrolinx Increased provincial interest

Growth management HOV lanes

– Smart Commute helped to promote

Provincial Government establishing Metrolinx (Greater Toronto Transportation Authority) TDM included in mandate Same service area as Smart Commute Province/Metrolinx to assume federal role in SCI

Strategic Partnerships Non-governmental organizations

Support for mandate– Can advocate on your behalf

Innovation and learning– More flexibility – Source of ideas and experimentation

Program delivery– Tap into existing programs– More nimble and efficient

Pollution Probe, Green Communities Canada

Strategic Partnerships Corporate and business partnerships

Add credibility– Not just a government or community program; larger buy-in

Access new audiences– Customer base– Brand loyals

Add value– Enhance what you have to offer– Services otherwise unavailable

Goodyear, Lunch Express

Lessons Learned Align mutual interests

Municipalities– Cross-boundary issues

Municipalities and Transport Canada– Reduce car use (for different benefits)

NGOs– Reduce vkt/emissions

Separate strategies– Build the value proposition based on the needs of your

partners

Lessons Learned Speak in the same language

Adjust your pitch to address the needs of your partner Cite the policies and plans that support your goals Find an internal champion to help you

Support your claims Monitor Evaluate Promote your results

Lessons Learned Take advantage of opportunities

Doors open through luck and chance– Metrolinx/GTTA – concurrent timing– Goodyear – chance meeting

Always answer a call for help Understand roles and responsibilities

Who will do what? Who is responsible? Municipalities – MOU Municipalities and Transport Canada – Agreement

Lessons Learned Rarely a perfect fit

May not be permanent Discontinue or reestablish the relationship

All partners are linked through you Consider the impact on partners Consider the relationships partners have with their

partners Learn from mistakes

Partnerships are a risk that can pay off dividends

Lessons Learned We are not alone

The case for TDM exists– Many others benefit from TDM activities

Partners are out there– Think creatively and test the waters– Strengthen your support network

Support exists– Tap into networks– Sell yourself– Be patient

Questions?Ryan Lanyon

Team Lead, Smart CommuteMetrolinx

ryan.lanyon@metrolinx.com416-874-5933