THE CASE FOR Planning Ahead
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Transcript of THE CASE FOR Planning Ahead
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Presented by: Jenn i fe r Go ldson, A ICPJM Goldson communi ty prese rvat ion + p lann ing
Sept 20 , 2013C.40B Tra in ingLowel l , MA
THE CASE FOR PLANNING AHEAD
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Be pro-active about housing instead of just reactionary
Plan ahead to gain control of community development
State recognizes these efforts and gives credit = more local control over development Prior municipal action Certification
WHY PLAN AHEAD?
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What a community does prior to an application must be considered by the subsidizing agency in determining a project’s eligibility. Comp Permit Regulations (760 CMR 56.04(4)(b))
defines “prior municipal action”For example:
Inclusionary zoning Multi-family zoning districts C.40R Smart Growth Zoning Overlay Districts Also: local funds for development project, disposition
of municipal land, creating a housing trust, fund local homebuyer program
PRIOR MUNICIPAL ACTION
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Certification allows denials of 40B applications to be upheld (for 1-2 years)
First, must have an approved Housing Production Plan (HPP) that includes: Housing Needs Study Goals Strategies
Regulatory ID specific development sites Characteristics of preferred development
Second, approve # of new affordable housing units Approved HPP readies community to obtain “certification”
CERTIFICATION
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Public Process
COMMUNITY ENGAGEMENT TO
DETERMINE LOCAL HOUSING
STRATEGIES
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OBJECTIVES FOR PUBLIC INVOLVEMENT
A. Provide & receive informatio
n
B. Allow public to
shape plan
C. Develop public
support
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Facilitated public workshop
Online survey (or paper survey)
Focus groupsOne-on-one
Interviews
Traditional public hearing
Presenting at regular board/committee meeting
Other?
KEY ENGAGEMENT METHODS
Which methods have you had experience with in a planning process? How successful were they at engagement?
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Traditional Public Meeting Community Workshop
BEST PRACTICES FOR PUBLIC ENGAGEMENT
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① Visibility: local coverage, announcements,
direct invitations to stakeholders② Convenient time & location③ Extra amenities – go above
expectations: Child care, food, raffle
④ Appearance of exclusivity & RSVP advanced commitment
⑤ Clearly explain meaningful & direct impact
The power of certification Help determine policy for future
development
What i f you had to get a babysitter, leave work early, skip dinner, or, worse, skip NCIS to attend a publ ic meeting?
Would you sti l l come out?
JM GOLDSON’S TIPS TO GET PEOPLE OUT
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TIPS FOR RUNNING THE WORKSHOP
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Educate through questions in an interactive style
Don’t bog them down in the details Of course, we all know about using jargon
TIP 1: PRESENT THE DATA, BUT MAKE IT INTERESTING
About 30% of people in this room may be considered low-
income; This reflects the proportion of low income
households in your town.
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TIP 2: LET PEOPLE AIR FEELINGS UPFRONT
Pretty reasonable
point of view, I’d say…
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APPROACH FOR SETTING GOALS & PRIORITIES WITH CITIZENS
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Don’t begin with a blank sheet, give citizens some ideas first to react to
Build on past plans, policies, & actions Confirm, challenge, or build
Use small discussion groups with mix of multiple choice and open-ended questions to discuss
Foster discussion by leaning toward an informal feeling – put citizens at ease
TIP 3: YES, BUT GIVE THEM SOMETHING TO WORK WITH
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Evaluate priorities identified through community process to: Determine feasibility of strategies & sites
Helpful to have a development consultant on team Ensure priorities address housing needs – circle
back to the data analysis and tie priorities directly to needs
Should have a municipal entity responsible for the plan to do this reality check (housing partnership, planning board, ad hoc task force)
TIP 4: DON’T SKIP THE REALITY CHECK
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QUESTIONS? COMMENTS? THOUGHTS?
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Jennifer M. Goldson, AICP, ownerJM Goldson community preservation + planning
office. 617-990-4971cell. 617-872-0958
email. [email protected] facebook. www.facebook.com/JMGoldson
blog. www.jmgoldson.com
CONTACT