The Case fora Powerful Communication

Tool

The Case fora Powerful Communication

Tool

Why the need for a publication?

• Image build and visibility

• Communication

• Influential

Influences members and key decision makers• Supports your efforts with successful

contract negotiations

• Membership

• Elected Officials

• Power Brokers– Business People, Real Estate Developers

and Big Business Owners

What else do you do while you…..

Do you……

read a magazine? go online? watch T.V.?

read a magazine? - 9% 23%

go online? 8% - 41%

watch T.V. 12% 30% -

Magazine readers pay attention!

*Source: BIGreasearch Simultaneous Media Usage Study, 2008

• 29% saved article for future reference• 24% passed article along to someone• 15% gathered more information about

the topic• 12% visited a related website• 68% (net) took an action

Magazines get more action!

Actions Taken as a Result of Reading Specific Features/Articles

*Source: Affinity’s VISTA Print Effectiveness Rating Service, 2008

• In-house

–Hire staff

–No redundancy

–Missed deadlines

–Etc.

Production options

• Professional Agency

–Staff

–Professional writers/graphic designers

–Controlled costs

–No added overhead

–Etc.

Production options - recommended

• Excellent reputation

• Long established

• Understands your association goals

• “Opinion Neutral”

• Your information is secure

• Creative

Choosing the right vendor

911Media – Strategic Communications

• Custom Publishing & Marketing Design

• 30 Years of Collaboration with Law Enforcement Associations

• Services– Advertising Sales– Editorial– Graphic Design– Production & Mailing– Marketing & Branding– Web Design &

Development– Exhibitor Space Sales

• Award-winning editors and designers• Journalism backgrounds • Suggest fresh and original ideas• We support your executive editor

• Client has final approval!

Quality content garners credibility & trust from readers

Professional Editorial Staff

• Advertising can help defray production costs• Excellent option for businesses that want to

reach out to your members

• They generally offer special deals or pricing

• Legitimate advertising, NOT DONATIONS!

Advertising to offset costs

• Dedicated sales team• We hire proactive people• Full-time, salaried, quotas• Extensive training• Team-effort incentives

Over $50,000,000 in ad revenue generated for our clients

Professional sales team

ACCOUNTING

ONLINE SERVICES

Advertising Sales SupportScope of Service

• Invoice advertisers monthly• Collect and process payments daily• Monthly accounts receivable reports• Manage past-due advertisers• 50+ outbound collection calls per day• Third-party collections firm management• Less than 2% bad debt ratio• Membership/constituent email procurement campaign• Email list opt-in management• Mass email deployment• Email database maintenance• Online traffic generation• E-newsletter development• Member surveys• Reader contests/promotions• Readership Involvement Optimization - RIO• Purchase of quality lead lists• CRM software• Additional support staff• Extensive prospecting for new advertisers• Demographic data• Attendance at business events throughout country• Powerful media kits

MARKETING

MARKETING & SALESDirect Mail Campaigns

• Professional staff• Experienced production manager• Experienced client services director

• Assistant for each dept. leader• Cross-training of job functions

Never late in 30 years, and always available

Full-time staff & back-up

Long-standing Partnerships

911Media currently manages12 publications and 30+ websites

LAPPL – Thin Blue Line

LA Sheriffs’ Relief – Star News

PPOA – Star & Shield

UTLA – United Teacher

LVPPA – Vegas Beat

LAAPOA – Alert30

5

10

15

20

25

30

35

30years

20years 15

years 10years

5years

2years

LAPPLThin Blue Line

Sheriffs’ Relief Assn.

Star News

PPOAStar & Shield

LVPPAVegas Beat

UTLAUnited Teacher

LAAPOAAlert3

Ownership and Control

Function Client 911Media100% Ownership & control

Command of editorial

Approval of advertisers

Advertising payments made to Client

Executive editor

Publication Costs

Service Included AdditionalEditorial management, page design and layout

Production management

Pre-press services and printing on coated stock

Readership marketing

Postage

Original writing

Advertising sales commissions

CPI, raw materials price increases

Conclusion

Your magazine is the best course to a well-informed community,

stronger, professional image and united and involved membership.