media kit 2017

The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809

Note from the Publisher

hank you for considering The Cancer Letter as the vehicle for expanding your reach and branding in oncology.

Paul GoldbergPublisher

TThe Cancer Letter reaches the key opinion leaders across disciplines and across professional societies: in oncology practice, basic science, academic centers, community oncology, the biotechnology and pharmaceutical industries, the government, the legal profession, and Wall Street.

Our new website allows readers to access The Cancer Letter—and your advertisements—on all platforms: desktop, tablet and mobile.

Readers come to The Cancer Letter for news reporting they can trust. We are genuinely independent: our allegiance is to the reader, and the quality of our coverage is uncompromising.

For over 40 years, The Cancer Letter has been the leading source of information on cancerresearch, drug development, and health care poli-cy and funding. We have an audience like no other.

The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-18091

Based in Washington, D.C., The Cancer Letter provides in-depth coverage of events at cancer centers, the National Cancer Institute, National Institutes of Health, Food & Drug Administration, U.S. Congress and the pharmaceutical industry.

The Cancer Letter breaks stories found nowhere else—our reporting is swift and thorough. We invite you to peruse a selection of our best-remembered stories.

The Cancer Letter has earned acclaim and numerous journalism awards for its investigative coverage of issues that shape oncology.

Our work has been profiled and cited in The New York Times, The Washington Post, 60 Minutes, 20/20, CNN, NPR, Science, Nature and many other news outlets.

Our coverage has triggered investigations by Con-gressional committees, the Institute of Medicine, the Federal Trade Commission, the Securities and Exchange Commission, and the Department of Justice, and contributed to federal action by FDA, FBI, and the Government Accountability Office.

We promise you excellence, and we look forward to working with you.

Best,

Company DescriptionHistory

The Cancer Letter was founded in 1973 byjournalist Jerry D. Boyd, two years after Congress passed the National Cancer Act of 1971.

Boyd retired in 1990, turning over the company to his daughter Kirsten Boyd Goldberg, who served as editor and publisher for the next 20 years.

Paul Goldberg became publisher in January 2011.

Editorial Policies

The Cancer Letter provides fair and balanced coverage of events in oncology.

The Cancer Letter publisher and staff do not hold individual stock positions in health care,pharmaceutical, or biotechnology companies.

The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-18092

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The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-18093

Readership & Reach

NovartisThe Ohio State UniversityOregon Health and Science UniversityPenn MedicinePfizerRocheRoswell Park Cancer InstituteSanofiSanford-Burnham Medical Research InstituteSeattle Cancer Care AllianceSidney Kimmel Cancer Center at Thomas Jefferson UniversityStanford UniversitySt. Jude Children's Research HospitalUniversidad de GranadaUniversity of California, San FranciscoUniversity of California, San DiegoUniversity of California, IrvineUniversity of ChicagoUniversity of Colorado at DenverUniversity of FloridaUniversity of Illinois Cancer CenterUniversity of Kentucky Markey Cancer CenterUniversity of Maryland Greenebaum Cancer CenterUniversity of Michigan Cancer CenterUniversity of North Carolina, Chapel HillUniversity of Pittsburgh Cancer CenterUniversity of VirginiaUniversity of WisconsinU.S. Army Medical Research & Materiel CommandVanderbilt-Ingram Cancer Center

AbbVieAstraZenecaAmerican Cancer Society American Society of Clinical OncologyBaylor College of MedicineBeth Israel Deaconess Medical CenterBristol-Myers SquibbCancer Treatment Centers of AmericaCarolinas HealthcareCity of HopeCleveland Clinic Cancer CenterEli Lilly & Co.Emory University Winship Cancer InstituteFood & Drug AdministrationFox Chase Cancer CenterFred Hutchinson Cancer Research CenterGenentechGeorgetown University Lombardi Cancer CenterHarvard Medical School/Dana-Farber/MGHH. Lee Moffitt Cancer CenterIndiana University-Purdue University IndianapolisInova Health SystemMallinckrodtThe Mayo ClinicMD Anderson Cancer Center DivisionsMemorial Sloan-Kettering Cancer CenterNational Cancer Institute / National Institutes of HealthNew York UniversityNorthwestern UniversityNorton Healthcare

The Cancer Letter has over 120 institutional subscribers across the country. Here is a partial list:

Institutional Subscriber

Visits/Month

55,467Unique Visitors/Month

31,225Page Views (Impressions)/Month

389,482

Advertising Benefits

A Real Audience

Our readers are real: The Cancer Letter arrives late Friday afternoons and becomes a subject of water cooler conversations.

Access to The Cancer Letter is a privilege—it is not a freebie. Our readers receive it because:

• They have paid a significant amount of money for an individual subscription, or

• They receive access as a benefit of being a part of an institutional subscriber.

Important People

The Cancer Letter reaches the most important players in oncology: academia, private practice, research, administration, and industry—everyone who matters.

Key Opinion Leaders & PolicymakersCancer center directors and administrators, government officials, and advocacy leaders.

Researchers & CliniciansBasic scientists and physicians representing all disciplines in medical centers, university systems and in the government.

Private & Community PractitionersOncologists and physicians in hospitals and health care networks.

Attorneys & Wall Street ProfessionalsLawyers and lobbyists representing clients, stock market analysts and investors involved in cancer research and care.

The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-18094

Important Institutions

Access to The Cancer Letter has become astandard for all major oncology institutions.

Cancer CentersThe majority of our readers receive The Cancer Letter as a benefit of being a part of major cancer centers.

Pharmaceutical CompaniesMajor drug companies follow The Cancer Letter’s coverage on drug development policy, clinical trials, Oncologic Drug Advisory Committeerecommendations, and FDA drug approvals.

Federal AgenciesAll the important federal agencies involved in cancer research and drug development—The National Cancer Institute, National Institutes of Health, Food & Drug Administration, and Centers for Medicare & Medicaid Services.

Professional SocietiesAmerican Society of Clinical Oncology, American Association for Cancer Research, Association of American Cancer Institutes and others.

Research OrganizationsNational Comprehensive Cancer Network, ECOG-ACRIN Cancer Research Group, SWOG, GOG and other groups.

Voluntary & Advocacy OrganizationsAmerican Cancer Society, National Coalition for Cancer Survivorship, National Breast Cancer Coalition, PanCAN, Prostate Cancer Foundation, FasterCures, and other advocacy groups.

The Cancer Letter’s new, attractive and user-friendly website ensures that your advertisements arehighly visible. Since the ads will be web-exclusive, you will be able to gauge how many people have seen them. By advertising in The Cancer Letter, you have access to:

The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-18095

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The Cancer Letter is published 46 times a year

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Rates & Specs

The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-18096

Code Type Width x Height Max. File Size

A Header 970 x 90 px or 728 x 90 px

120 kb

B Rectangle 300 x 250 px 60 kbC Skyscraper 300 x 600 px 100 kb

Code Type 1 mth

2 mths

3mths

6mths

12mths

A Header 1,750 3,150 4,250 6,800 9,900B Rectangle 950 1,700 2,300 3,700 5,550C Skyscraper 1,100 1,980 2,700 4,800 6,800

Web Ad Specifications

Rates

A

C

B

BFormats & Placement

We accept JPEG, PNG & GIF files. Each (A - C)placement can accommodate multiple ads.Design Services

If you need help with creating an ad, we provide design services at affordable rates. Designs require a maximum of seven (7) working days from date of commencement to final deliverables, not including client revisions. Rates available upon request.

Guidelines

• Tobacco and alcohol ads, and ads advocating unproven therapies are ineligible.

• All ad placements are subject to availability.

Contact

Paul Goldberg, editor and publisherpaul@cancerletter.com | (202) 362-1809 ext. 2.

Matthew Ong, reportermatthew@cancerletter.com | (202) 362-1809 ext. 3

Full page ads in The Cancer Letter PDF

$600 (inside cover), $450 (inside pages) per ad per issue. Standard US Letter 8.5 x 11 inches.

Because the truth is a good read.

The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809