THE BUSINESSMAN APP

Simplifying life for the traveling businessman

AGENDA

Creating a concept

Understanding our user

Creation of the first generation of prototypes

Feedback & iteration

Walkthrough of current prototype

Conclusions – Lessons learned

CREATING A CONCEPT

Who?• Traveling businessmen

What?• Food• Taxi• Drinks

UNDERSTANDING OUR USER

The user• Interviews• State of art• Personas & Scenarios

Defining the problemspace• Needs & Demands

Karsten Eleonora

FIRST PROTOTYPE GENERATIONS

Conventional design prototype• More developed food&drink function

Wild design prototype• More developed taxi function

Fusion prototype• The best of both

Fusion prototype

FEEDBACK

Feedback• Average price is confusing• Map used in location function• Distance showed is confusing• Profiles• Leisure button is too prelevant• Where are the reservations?• Information input in app• User reviews – how do you know the restaurant is

good?

ITERATION

Response to feedback• Average price – deleted• Map function – improved according to feedback• Distance is explained• Profile - Google account is used. • Leisure button is smaller• New reservation button and bookings create events

in calender• There is a deal with restuarant owners and sorting is

automatic• User reviews are identified as irrelevant by personas

and interviews

CURRENT PROTOTYPE

Balsamiq Prototype

CONLUSIONS

Software design is difficult

Low-fidelity prototypes are useful

Feedback and iterations are important