Growth vs. Scale: Business Strategy, Product Mix, Business Growth Strategy
The Business Strategy GameGE4U
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Transcript of The Business Strategy GameGE4U
eGalactic
Agenda
• About Us
• Why Simulation
• Overview of Business Strategy Game
• Courses Covered
• Getting Started
BSG
• Competition-based
strategy simulation game – Delivered online
– Automated processing of decisions
– Grading of performance
• World’s all-time leading strategy simulation – Played by 500,000+ students at 600 + Universities from 30
Countries
• Designed and crafted by the leading strategy textbook author,
Dr. Arthur A. Thompson, Jr.
About Business Strategy Game (BSG)
• Management can be
effectively taught with
systematic step by step
learning and high level of
involvement
• High level of Learning,
Retention and Involvement
• Competitive nature of a
strategy simulation arouses
positive energy
• Risk free platform for
implementing and executing
strategies and Ideas
• More digital way of learning
Why simulation
Bu
sine
ss Strategy G
ame
Opportunities to examine various strategies
Power play within and between organization
Analyzing industrial landscape, Economic environment
Competing in the Global Market Arena
An active, hands-on managerial role
Reduces the time instructors spend
Inter-relationship between management function
Fully accountable for Company’s performance
Benefits from Simulation
Branded Private
Team member of 1-5 with 12 Company in a Industry
Europe- Africa
Asia-Pacific North America
Latin America
Global Market
Product
How BSG exercise works
2 Practice Assignments 3year Company Quiz 2 3year Round Quiz 1 Strategic Plan 1 Presentation Strategic Plan 2
Year 11
Year 12
Year 13
Year 14
Year 15
Year 16
Year 17
Year 18
Year 19
Year 20
Learning Assurance Report
Practice Round
• Game start with 11th year – with – equal sales volume
– global market share
– Revenue, profit
– footwear quality, and so on
• Co-managers responsible for – Assessing market conditions
– Determining how to respond to the actions of competitors
– Forging a long-term direction and strategy for their company
• Different decision to be taken in different management functions – Operation , Marketing, Finance,
HR, Production, CSR etc.
• Each decision round (One year of Operation) involves 2 Hour of workload plus assignments
How BSG exercise works
Decision round
Co-manager faces 53 types of decisions
Spread across different functions
Corporate Social Responsibility-
6 decisions
Bids to sign celebrities-
2 decision per bid
Production- 10 decisions each plant
with 4 Plants
Plant capacity- 6 decision per plant
Worker compensation and training-
3 decision per plant
Pricing & Marketing- 10 decisions each plant
with 4 Plants
Shipping & Warehousing-
8 decision per plant
Financing 8 decision per year
On screen support calculation- Any decision entry shows projected effect on sales, revenue, profit, EPS, ROE , etc.
Screen available for annual sales forecasts
Reports for Decision making
Footwear Industries Report
• Company performance
scoreboard
• Statistical overview of
athletic footwear market
‒ Total Production
‒ Material Price
‒ Inventory Level
‒ Total Sales etc.
• Comparative Financial
Statistic
• Cost Comparision
• Result of Celebrity bidding,
Industry pricing and S/Q
trends
Competitive Intelligence Report
• Market snapshot - Showing
the competative efforts
taken by companies
‒ Prices,
‒ S/Q rating
‒ Advertising
‒ Number of models, etc.
• Company analysis -
Competitive efforts of all
companies for all years to
date
Company Overall Report
• Plant operations report
• Distribution and warehouse
operation report
• Marketing and Admin
report
• Private label sales report,
Branded label sales report
• An Income statement, a
Balance sheet, and a
Cash flow Statement
Footwear Industries Report.pdf Competitive Intelligence Report.pdf Company Overall Report.pdf
Web Layout of the game- Corporate Lobby
Video Tutorial & Support
Go to Decision & Report
Scoreboard & Exchange Rate
Web Layout of the game- Decision entries Video Tutorial
Video Tutorial for
understanding
Web Layout of the game- Decision entries – Sales & Strategy
Factor affecting sales, Different
Continents, Effects
Different Functional
Decision entries
Projected Performance &
Forecast of production needed
Web Layout of the game- Decision entries for Finance
Projected Cash Flow Statement & Decision entries
Finance & Cash flow Lobby
Performance on Credit Rating
Measures
How Company Performance is Judged
Parameters
Credit Rating
Return on
Equity
Earning per
Share
Image Rating
Stock Price
Judging of Performance
Learning Assurance Report
July 3,2012
•Leadership Skills •Collaboration & Teamwork •Financial Analysis •Financial Management •Operation Management
•Marketing Management •Human Resources Management •Strategic Analysis & Planning •Corporate Social Responsibility
Courses Covered
Assembly Plant
Capacity
Financial Management
Marketing
Workforce Compensation
& HR
Economic Effect
Different Analytical
Tools
Plant Operation
Pricing Corporate
Social Responsibility
Business Strategy
Game
Long term Planning
Understanding
Competition
Strategy Building
Will give real life business experience to students & Learning
Duration for Game
1 Decision round weekly throughout
the term
2 Decision round weekly last 4-6 week of
the term
Daily decision round on last two week of
the term
–Spread a workload of running a company for entire term –Decision entries to be done as homework
–Starting it after exposing the class room some important chapters and materials –Decision entries to be done as homework
–Taken for checking the concept of management understanding or Exam –Decision entries to be conducted in class
Duration Required
Any Questions A free trial is available
http://www.globalexperts4u.com/simulation.aspx
Call 9811228852
CONTACT DETAILS
For Trial/Demo/Queries
Email- [email protected]
Website- www.globalexperts4u.com
Facebook- http://www.facebook.com/Globalexperts4U
C/o Sundeep Global Ltd.
Sundeep House, 17 B , New Colony, New Delhi, India
Phone: 919811228852