The business of life & living - Motivate...
Transcript of The business of life & living - Motivate...
The business of life & living
Exclusive to Emirates First Class and Business Class
media kiT informaTion 2016
49.3 million Passengers Emirates carried in 2014-2015, that’s 4.1 million a month (up from 3.6 million)
79.6% seat occupancy across Emirates flights in 2014
64%Incredible growth of passengers in numbers from 2009 to 2014
Over 217+ Passenger Aircrafts
Emirates is a Global brand name associated with sporting celebrities,
teams and one of the leading sponsors for major global events
The largest A380 and B777 operator in the world, Emirates services 144 destinations, flying to 81 countries across six continents
14,000+flights on average each month
EmiratEs is currEntly thE fastEst growing and largEst airlinE in thE world in tErms of schEdulEd intErnational passEngEr kilomEtrEs flown
The business of life & living
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In a fast-moving world, information and knowledge are essential commodities. Articles in Portfolio. keep on top of international affairs – and cover a wide range of topics, from property and investment opportunities through to politics and growth markets.
featuresPortfolio. covers all aspects of contemporary business and commerce and features influential leaders such as Tesla CEO Elon Musk, Tech innovator Jason Kilar and SAP CEO Bill McDermott.
uPfrontThe Essentials section is a round-up of everything a high-end lifestyle entails. Readers enjoy the very latest on exclusive accommodation, luxury vehicles, beautiful jewellery, artistic trends and stylish fashion.
living
The business of life & living
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The business of life & living
Exclusive to Emirates First Class and Business Class
*Circulation statistics provided by the 2015 BPA Audit
Portfolio. is the official monthly inflight magazine for Emirates Airlines First & Business Class
passengers
Portfolio. has a monthly print run of 29,265 copies
* (BPA Audited 2015)
Reaches a potential readership of 900,000+ First & Business Class
Passengers a month
Portfolio. is available on board 220 + passenger aircraft each
month
Of the 80% of Emirates Frequent Flyers 40-70% of
them are considered Middle/Senior Decision Makers
Advertising costs of just US $0.01 per passenger In-flight offers advertisers a distraction free
environment
Emirates Airlines Skywards is one of the words fastest growing and
most successful frequent flyer programmes with over 10 million
members worldwide
With average flight duration of 6.5 hours, you have access to
a unique and captive audience away from distraction and work.
Passengers consider flight time their own leisure time. An
opportunity to switch off and relax.
Passengers flying in the premium cabins are more likely be CEO’s, Presidents, Directors,
MD’s, and board members, allowing you to target and
influence key decision makers.
Just 2.2 per cent of the population has an income greater
than Euro 150,000. Passengers who fly 6 or more times a year are
340% more likely to earnEUR 150,000 or more a year.
Premium passengers embrace new technology and hardware sooner than their peers to help
simplify and make their lives more productive.
Captive audience engaged audience Decision makers affluent early adopters
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emirates Global destinationsNorth AmeriCABostonChicagoDallasHoustonLos AngelesNew York
OrlandoSan FranciscoSeattleTorontoWashington DC
CeNtrAL AmeriCAPanama City
SoUth AmeriCABuenos AiresRio de JaneiroSao Paulo
Correct as of August 2015
AFriCAAbidjanAbujaAccraAddis AbabaAlgiersBamakoCairoCape Town
CasablancaDakarDar Es SalaamDurbanEntebbeHarareJohannesburgKhartoum
LagosLuandaLusakaMauritiusNairobiSeychellesTripoliTunis
middLe eAStAmmanBaghdadBasraBeirutDammanErbil
JeddahKabulKuwaitManamaMashhadMedina
MuscatRiyadhTehran
SoUth ASiAAhmedabadBengaluruChennaiColomboDelhiDhakaHyderbad (India)Hyderbad (Pakistan)IslamabadKarachi
KochiKolkataKozhikodeLahoreMaldivesMultanMumbaiPeshawarSialkotThiruvananthapuram
ASiABaliBangkokBeijingClarkGuangzhouHo Chi Minh CityHong KongJakartaKuala Lumpur
ManilaNagoyaOsakaPhuketSeoulShanghaiSingaporeTaipeiTokyo
eUropeAmsterdamAthensBarcelonaBirminghamBolognaBrusselsBudapest CopenhagenDublinDusseldorf
FrankfurtGenevaGlasgowHamburg LarnicaLisbon London Gatwick London HeathrowLyonManchester
MadridMaltaMilanMoscowMunichNewcastleNiceOsloParisPrague
RomeSt Petersberg StockholmVenice ViennaWarsawZurich
oCeANiAAdelaideAucklandBrisbaneChristchurch
MelbounrePerthSydney
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pASSeNGer demoGrAphiCS
oUr AUdieNCe iS:
Destination
highly eDuCateDwell-travelleDaffluent
Passenger sPlit age genDer nationality/regioneurope 28%indian Subcontinent 20%Gulf & middle east 18%Far east 14%Africa 11%oceania 6.5%Americas 2.5%
First Class 7%Business Class 25%economy Class 68%
< 24 11%25 - 34 29%35 - 44 27%45 - 54 19%55 - 64 10%65+ 04%
Female 29%male 71%
europe 32%indian Subcontinent 25%middle east 12%Australia & New Zealand 11%Africa 11%Far east 02%other 07%
multi-national with a PersPeCtiveasPirationalDisCerning
purchasing an engagement ring
planning a holidayBuying a new car
moving house
Buying a new watch
Looking for an investment opportunity
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rAteS ANd SpeCiFiCAtioNSFULL pAGe11,000 USd
teChniCal sPeCifiCations Digital meDia format aDvertising rates
Montblanc Heritage Chronométrieand Hugh Jackman
Crafted for New Heights
In homage to the European explorer and his need for utmost precision, Montblanc pays special tribute with the Montblanc Heritage Chronométrie Quantième Complet Vasco da Gama Special Edition featuring a full calendar and a blue lacquered constellation around the moon phase, which shows the exact same night sky above the Cape of Good Hope as Vasco da Gama observed it in 1497 on his fi rst journey to India. Visit Montblanc.com
546446-04 | AD | Helicopter | AE | Heritage Chronométrie Vasco da Gama | Portfolio | 206 x 270 mm | en | t 3, b 3, r 3, l 3 mm
pdF (portABLe doCUmeNt FormAt)
• The artwork should be a press ready PDF file (version
1.3) generated through Illustrator/Quark Xpress or In-
Design, saved on maximum resolution (300dpi) in actual
size with bleed and crop marks.
• All files must be CMYK format and all black text as
over print.
• A colour printout of the saved artwork should be sent
for reference along with the CD. However, please note
that colour prints/digital proofs supplied will be used
only as a guideline and the advertisements will be repro-
duced as per the data/specifics supplied on the CD.
• For bleed size add 3mm extra on all four sides after the
trim marks.
• Please ensure that all text or logos are at least 10mm
away from the trim on all sides
• Please ensure that all text or logos are at least 10mm
away from the trim on all sides
• If text runs across a DPS please ensure that the text is
10mm away from the gutter on either side
reGULAr poSitioNS US$
Full Page (ROP) 11,000
ROP DPS 20,500
Half Page Horizonal 7,500
Half Page Solus 8,500
premiUm poSitioNS US$
Outside Back Cover 24,200
Inside Front Cover Spread (2pages) 39,600
Inside Front Cover 19,800
Inside Back Cover 18,500
Flannel Panel 13,000
Full Page (Opp. Contents) 12,500
Full Page 1st Right Hand Page After Contents 12,250
Full Page 2nd Right Hand Page After Contents 12,000
Full Page 3rd Right Hand Page After Contents 11,750
Full Page 4th Right Hand Page After Contents 11,500
Full Page 5th Right Hand Page After Contents 11,250
doUBLe pAGe SpreAd poSitioNS US$
1st Double Page Spread 30,300
2nd Double Page Spread 29,400
3rd Doube Page Spread 27,300
4th Doube Page Spread 26,400
5th Double Page Spread 25,300
6th Double Page Spread 23,250
7th Double Page Spread 22,300
8th Double Page Spread 21,200
9th Double Page Spread 20,300
SpeCiAL reQUeSt US$
Bound Insert 33,000
(mm) h x W
dpS trim: 265 x 410
Bleed: 271 x 416
DPS ads need to be given as 2 single pages after 7mm tiling is done on both sides of the spine
Full page trim: 265 x 205
Bleed: 271 x 211
half page horizontal trim: 115 x 178
type: 105 x 168
deAdLiNeS
• Booking 10th of month prior to publication
• Material 12th of month prior to publication
SerieS diSCoUNt
• 3-5 insertions 5%
• 6-9 insertions 10%
• 10-12 insertions 15%
GeNerAL iNFormAtioN
• 12 issues per year
• Standard agency commission rates apply on standard advertising
iNterNAtioNAL mediA repreSeNtAtiveSAUStrALiA/NeW ZeALANd Okeeffe Media; Tel + 61 894 472 734, [email protected] BeLGiUm ANd LUXemBoUrG M.P.S. Benelux; Tel +322 720 9799, [email protected] ChiNA Publicitas Advertising; Tel +86 10 5879 5885 GermANY imv Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, [email protected] hoNG KoNG/thAiLANd Sonney Media Networks; Tel +852 2151 2351, [email protected] iNdiA Media Star; Tel +91 22 4220 2103, [email protected] SWitZerLANd, FrANCe/itALY & SpAiN IMM International; Tel +331 40 1300 30, [email protected] JApAN Tandem Inc.; Tel + 81 3 3541 4166, [email protected] NetherLANdS giO media; Tel +31 (0)6 22238420, [email protected] tUrKeY Media Ltd.; Tel +90 212 275 51 52, [email protected] UK Spafax Inflight Media; Tel +44 207 906 2001, [email protected] USA WorldMedia; Tel +001 212 244 5610, [email protected]
CANCeLLAtioN
• Prime Position minimum 3 months prior to publication (90 days)
• Standard Advertising minimum 1 month prior to publication (30 days)
The business of life & living
Exclusive to Emirates First Class and Business Class