The Business

Discovery Tour

San Francisco

July 28

What if you could answer

any question about your

business?

Anywhere?

Lara Shackelford

VP, Americas Marketing

Join the discussion at:

#BusinessDiscovery

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• 2:30 Registration

• 3:30 Kickoff

Lara Shackelford – VP Americas Marketing

• 3:40 Key Trends in BI That Will Drive Adoption and Business Impact

Bill Hostmann – VP Distinguished Analyst, Gartner

• 4:20 Business Discovery

Doug Laird – VP of Global Marketing

• 4:30 QlikView Demonstration

Phil Durgin – Regional Technical Manager, West

• 4:45 Customer Case Study

• 5:15 Solution Showcase and Networking

Welcome to our business partners…

• 106,500 employees globally;

7,950 in North America

• Technology, Outsourcing,

Consulting and Professional

Services Consulting

• Joint Customers:

• 350 consultants and accountants

• Implementing QlikView in Europe

and the U.S. since 2006.

• Team has been involved in

approximately 100+ QlikView

projects.

• Winner of the 2011 QlikTech

Teamwork for Results Award for our

robust QlikView product

development team.

• Joint Customers:

• Global Partner since 2005

• 100+ QlikView Success

Stories

• Exclusive QlikView Focus

Providing Enterprise-wide

Deployment and Industry

Specific Expertise

Joint Customers:

• Leading channel data integrity

platform

• Purpose-built channel dashboards

for

high-tech industry

• Global Footprint of feeds from 180

countries

• SAS 70 Type II compliant (Audit)

• ISO 27001 certified (Security)

• HQ in Redwood Shores CA; UK,

India

Business Discovery

Bill Hostmann

VP & Distinguished Analyst

Gartner

Join the discussion at:

#BusinessDiscovery

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.© 2011 Gartner, Inc. and/or its affiliates. All rights reserved.

Bill Hostmann

Key Trends in BI That Will Drive Adoption and Business Impact

Why Is BI Usage not More Pervasive?

Percentage of potential users

using thestandard BI platform in

organizations: 28%

Key Issues

1. Consumerization is changing the face and impact of business intelligence

2. Usage evolving from measure to analysis to exploiting information patterns

3. Impact of these trends on the BI market and organizations

Demographics Are Destiny

• Consumers are a generation ahead of most enterprises.

Demographic information is the new oil for the next generation internet and many will be for drilling and refining it

BI Users Are Increasingly Collaborative: Are Consumer and Enterprise Needs Really So Different?

13

Enterprise

Personal

Social Computing

By 2013, 15% of BI deployments will combine BI, collaboration and

social software into decision-making environments.

BI Consumers are Increasingly Mobile

14

Context-Aware Computing

Organizations

Providers

Users

By 2013, 33% of BI functionality will be consumed via

handheld devices.

Consumer Enablement Drives Business Intelligence Technology Adoption —

Usability Speed Relevance

Enable users:

• Interactive discovery

and visualization

• BI integrated search

• Mobile BI

Power performance:

• In-memory analytics

• Cloud-based services

• Columnar databases

Improve fit:

• Data mashups

• Advanced analytics

• Emerging data source

analytics

• Collaborative BI &

Decision Making

In the next four years, 43% of CIOs worldwide expect to have most of their IT systems

running in the cloud or on SaaS technologies.

The current figure is just 3%.

Key Issues

1. Consumerization is changing the face and impact of business intelligence

2. Usage evolving from measure to analysis to exploiting information patterns

3. Impact of these trends on the BI market and organizations

The Next Frontier: Exploiting Information Patterns for Everyone…

If past history was all there was to the game, the richest people would be librarians.

— Warren Buffett

It's far better to foresee even without certainty than not to

foresee at all

— Henri Poincare The Foundations of Science

Planning, predictive analytics

Level of Business Impact

Shift From Measurement to Analysis, Forecasting and Optimization

Ad hoc query,OLAP, data mining

Skill Levels

Required

Reporting, dashboards

Better Decisions

Information Patterns

What will happen?

Why did it happen?

What happened?

Shift in Use: BI Users Want to do More Sophisticated Analysis Themselves

19

Rating is equal to mean of means score across vendors for each capability. The percentage axis reflects the mean percentage of respondents claiming extensive use across vendors.

The % change number on top of each capability score bar represents the % change in extensive use of this functionality 2011 over 2010.

Chart represents customer perception and not Gartner's opinion.

The chart may feature vendors that (in Gartner's opinion) do not deliver the functional capability described.

BI = business intelligence, OLAP = online analytical processing.

N=1225

Source: Gartner (February 2011)

Shift in Use: Measurement and Analysis on ―Big Data‖

20

Through 2015, organizations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers financially by more than 20%.

Big Data, think V3:

• Volume

• Variety

• Velocity

• ComplexityVariety Complexity

Velocity Volume

Key Issues

1. Consumerization is changing the face and impact of business intelligence

2. Usage evolving from measure to analysis to exploiting information patterns

3. Impact of these trends on the BI market and organizations

Buying Center Is Changing

Types of Buyers

Sourcing Options

Diverse Portfolio of Vendors

Single Provider

Line of Business Enterprise IT

The Point Solution Bazaar:Entry point for new users, products and services

The Federation of Standards:For technologies, "best of breed" products, skills, practices and governance

The Single Vendor Product Stack:For simplification and strategic vendor management

The Decision Process Platform:For business-user-defined composite applications and information mash-ups

”Point solution bazaar”

”Federation of standards”

”Decision Process Platform”

”Single Vendor Product Stack”

CFO

CEO

Board

Data Discovery Segment Expected to Grow at 3X BI Market Through 2013

23

20%37%

39%

33%

30%

27%

24%

Annual Growth

Expectation: 2011-2014

9.310.5

11.512.4

13.414.4

1.4 1.6 1.8 2.0 2.2 2.4

6.0 6.6 7.2 7.7 8.2 8.8

1.9 2.2 2.5 2.7 2.9 3.2

2009 2010 2011 2012 2013 2014

BI, Analytics and Performance Management Revenue ($B)

BI Apps

CPM Suites

BI Platforms

Total CAGR 8.2%

The Struggle Between IT and Business Users Continues

• Stack centricity

• IT control over data and definitions

• Standardization

• Ease, fun and fast to use

• Business user self reliance and flexibility

• Portfolio of toolsvs.

IT Business User

Summary

26

• BI has surpassed the $10 billion milestone and continues to be on a growth trajectory because it is a crucial component of gaining an information advantage.

• A revolution in information consumption and usability is ongoing.

• BI is on a continuum to become more collaborative and analytical.

• IT continues to prioritize BI and will need to do more with flat budgets/diminished buying mandates. Focus continues to be on rationalization.

• Data discovery and packaged analytics momentum in business accentuates the need for a portfolio approach for users.

Recommendations

Seek out opportunities to improve the usability, performance and relevance of BI tools.

Embrace consumerization trends in your BI plans – it drives adoption.

Implement new EIM architecture, development methodologies and governance policies

To support a portfolio of tools and divergent IT and Bus user needs.

Build a centrally managed library of metrics to be used in any and all BI applications.

Strengthen your program and portfolio management capabilities.

Business Discovery

Doug Laird

VP, Global Marketing

Join the discussion at:

#BusinessDiscovery

What if you could

answer any question

about your business?

Anywhere?

Introduction to

QlikView

Phil Durgin

Technical Manager,

Western Region

Join the discussion at:

#BusinessDiscovery

Summary

• Gartner: "QlikView is the poster child for

a new end-user-driven approach to BI.”

• QlikView’s Business Discovery platform

delivers relevant data and insight to the

very edges of organizations

• Mobile represents a sea change for the BI

market and will become a dominant BI

platform

What if you could

answer any question

about your business?

Anywhere?

Customer Success Stories

Ryland Greene

Operations Manager –

Field Marketing

• Cisco was Founded in 1984

• Q3 FY11 Employees: 73,408

• Q3 FY11 Total Revenue: $10.9 billion

• Q3 FY11 Service Revenue: $2.1 billion

Ryland Greene, Cisco Services

Cisco is the worldwide leader in

networking that transforms how people

connect, communicate and collaborate.

• Large database consisting of

hundreds of millions of lines of

installed base records

• Enable select group of individuals

to easily access the data

• Provide ways for those individuals

to convert the data into actionable

business intelligence

• Make it easy to deliver the

business intelligence to

“consumers” of the information

Business Problem?

Analytics Fuels Business Intelligence That Enables Competitive

Advantage. Moving Analytics from The “Ivory Tower” to the Business

Optimization – What’s the best that can happen?

Standard Reports – What happened?

Ad Hoc Reports – How many, how often, where?

Query/drill down – Where exactly is the problem/opportunity?

Alerts – What actions are needed?

Statistical Analysis – Why is this happening?

Forecasting / Extrapolation – what if these trends continue?

Predictive Modeling – What will happen next?

Analytics

Reporting

Competitive Advantage - Value

De

gre

e o

f In

tell

igen

ce

Source: Competing on Analytics by T. Davenport & J. Harris, Harvard Business School Press, 2007

• Relatively easy for non-technical

users to create customized reports.

“The Gutenberg Press of data

analytics”

• Was already being utilized by

another group for different purpose.

• Easy for non-IT resources to

incorporate business requirements

into the user interface – speed to

market

• Ability to perform wild card searches

against large amounts of data in

real-time.

Why QlikView?

• Maintain production and

development environments

• Refresh our data model once

every two weeks – ideally link to

Teradata EDW

• Approximately 120 users in sales

operations organization

• Implementing change

management plan to help users

and consumers maximize benefits

Our QlikView Deployment

• Increased visibility to sales

opportunities

• Improved ability to identify

potential risks to the operation of

the customer’s network

• Making it easier for sales, partners

and customers to do business at

and with Cisco

• Customer success with Cisco

Technology = Higher customer

and partner satisfaction

Benefits Achieved

Arun Ganesan

VP of Business Intelligence

• Direct-to-consumer personal car

insurance company

• Business in 30 states;14 regional

offices; 1,700 employees

• $839 million in revenue; 541,000

policies in force

• Third most quoted car insurer

online behind GEICO and

Progressive

esurance

• Lack of a consolidated view of key

metrics across the organization

• Existing dashboards did not

facilitate collaboration and the UI

was not intuitive

• Better data insight into

interpretable and actionable

metrics

• Provide the business users with a

self service environment

Business Problem?

• Faster development and

deployment

• Low TCO compared to the

traditional BI products

• No overhead to current report

delivery time

• Ease of development

• Ease of use for the business users

Why QlikView?

• 5 executive dashboards

• 125 users

• 9x compression factor

Data size 5GB to 600MB

• 1 QlikView Server/Publisher

64GB Memory

Intel 4 Processor x 6 Core HT

64 bit Windows 2008 R2 OS

Our QlikView Deployment

• Ease of programming facilitated

fast turn around time

• Intuitive and easy to use for the

business users with minimal

training

• Leveraged existing BI resources

without the need for a separate

Qlikview team

• Associative Search enabled

advanced users analyze data

faster

Benefits Achieved

Chad Gray

Senior Director of

Research Analytics

Business Discovery with Channel Data

July 2011

© Zyme Solutions Inc. 2011

Any data presented here is fictitious and used for

demonstration purposes only. The names of any actual business entities are

used purely for illustrative purposes and do not imply any business

relationship with Zyme, or any actual knowledge of their business

activity. This demo/presentation and its contents are confidential, and is

Zyme’s intellectual property.

Solutions

Data Acquisition

Payment Integrity

Sales Enablement

Business Intelligence

• Data feeds from multi-tier channel partners

• Advanced data integrity analytics

Incentive payment validation

Partner dispute resolution

Channel visibility to front lines in CRM

Enable sales management workflows

Sculpted dashboards for global channel views

Aggregated market indices

Partner Identification

Partner name-matching & directory lookup

Partner transaction matching

How Zyme Leverages QlikView

Technology channel sales data is

exploding….

Typical OEM channel profile

300+ direct distributors

50,000+ resellers worldwide

Hundreds of countries worldwide

Store-level and SKU-level data, not just aggregate chain-level

Daily sales performance data, not just weekly/monthly

Multiple languages, formats, transmission mediums

Sales out-based revenue recognition, commissions & incentive programs

…Prompting need for powerful

dashboards for channel visibility

ZAP Dashboard (Zyme Analysis Portal)

Family of channel data dashboards

ZAP Global

ZAP Retail

ZAP Territory

Business user centric

Server hosted

Suite of standard products

>1000 users across >30 organizations

Increasingly mission-critical to customers

A few examples…How many cameras

did we sell in San

Francisco this week?

How did inventories this holiday season compare to last year’s?

Which states have the highest sales per capita for our new product?

Business discovery with ZAP

DashboardsAre there any products with unusually high returns rates last week?

Is this a one-week blip or an ongoing trend?

Which partners should I call first?

Why QlikView?

• Business/ data discovery oriented

• Intuitive interface for business users

• Multi-platform support

– Client, browsers, mobile, Salesforce.com

• Rapid prototyping, time to market

• Responsive with large data volumes

• Easy for Zyme to setup and manage

“The volume of data and the number of disparate data sources made it impossible to provide meaningful analysis of POS data before Zyme”

-- Director, Channel Operations

Industry Quotes and Accolades

Zyme identified a problem in the high-

tech supply chain that was well-known

but under-addressed by technology

and business solution providers:

OEMs' abilities to track channel sales

and steer the incentive funds flowing through these channels.

By specializing in providing channel

visibility and focusing on the

technology sector, Zyme Solutions is

able to achieve economies of scale that

it can pass on to its customers.

Zyme is part of an exciting new breed of

company that embodies the movement of

data out of the enterprise's four walls. We

are very pleased that they have selected

Informatica as their platform of choice to

support their innovative channel data

solutions.

Zyme’s ChannelView application

demonstrates the power of the

Force.com platform in rapidly integrating

and delivering channel data to our

customers in the high-tech industry.

2009 Innovation AwardComputerworld

Honors Program

Laureate 2010

Please join us! For

our networking

receoption:

Meet your industry peers,

speak with QlikTech

customers and business

partners, and register to win

1 of 2 free iPad 2’s (must be

present to win).

Thank you!

Enjoy the networking reception!

Join the discussion at: #BusinessDiscovery