The Business Case for Telling Personal Stories
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Transcript of The Business Case for Telling Personal Stories
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Loneliness and Love Stories:
The Business Case for Telling Personal Stories
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Great leaders tell personal stories
Session Deliverables Discover why business leaders are
looking for a new story.
Find out how companies like Pfizer, American Girl Doll, and Tiffany & Co. are using stories to drive revenue.
Learn the three types of stories and how to create a business story using a story format.
“2012 is the year of the story… 3M is one that is using storytelling best…”
Fast Company
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Big Ed and the Body Brace
Storytelling comes natural to all of us – we all have our gifts and style.
Stories activate the mind in ways that make listeners fell like they are having a visual, tactile and kinetic experience
What makes one stand on its two feet, sway its hips, and move the conversation forward in the manner that the storyteller desires?
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Why business leaders are looking for a new story Moving to a conceptual age.
Creativity increases ROI.
Increase in loneliness.
Desire for stewardship, intimacy, and meaning to make the world a better place.
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Two More –Stories Increase ROI
Pfizer – using personal stories to increase sales.
American Girl – personal stories behind the dolls.
Tiffany & Co. – “What makes True Love” organic personal story campaign.
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Romeo and Juliet story formula
We all have our own storytelling gifts and style.
Improve your business conversations by:
Thinking in compelling stories. Creating a compelling story. Telling a compelling story.
“What people really want from their business conversations is a juicy love story.”
Peter Drucker
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Think in love stories: First find the story truth
Analysis: The heart of every great story is vulnerability. Why Romeo and Juliet resonates as the greatest love story of all time.
Story Truth: What is the meaning or truth of the story? This is what creates the emotional connection and ignites a greater purpose.
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Next:Choose story type
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Start with a story glimmer
“Jobs and Wozniak toiling in garage”
A snap shot or a glimpse
Incomplete story, just the start of a good story
Most people have and use story glimmer’s everyday
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Create your business love story
Story Setup: Current realities/who, what, where
of the story.
Hero/Villain: Hero is you, your services or
products. Villain is the person or thing you fight against.
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Create your business love story
Struggle: Climax of your story.
Story Finale: Ending ignites to action around a
new reality.
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Create your business love story
Struggle: Climax of your story.
Story Finale: Ending ignites to action around a
new reality.
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Tell your story in three easy love acts
Invite: Propose Story. Think of this act as an offering and a gift to the listener.
Unite: Bond Together. This act is what you say and do so the listener bonds to you and the story truth.
Ignite: Marry in Action. This act is how the listener is compelled by the story to act in a new and different way.
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Some words for Inviting, Uniting and Igniting
Invite – Offer “Let me tell you a story.” “Last
week…” “That reminds me…” “Did I ever tell you about…”
Unite – Bond A repeated phrase that unites you
with the Guy. “Romeo! Romeo! Where for art thou?”
Ignite – Act Use words that include what we can
see, taste, touch, hear, and smell. These types of words compel listener to action.
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Story checklist for improving conversations Pick the type of
story to tell. Start with a
Story Glimmer. Think in Love
Stories and find the Story Truth.
Create using the Romeo and Juliet Story Vine.
Tell the Love Story in 3 Love Acts.
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The heart of everygreat story is vulnerability
Use Romeo and Juliet story formula to: Think in stories to improve your
conversations.
Create your own stories.
Tell your stories to invite, unite, and ignite your clients, customers, coworkers to create a new reality.
Thank you, Michelle