The Business Case for Responsible Tourism
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Transcript of The Business Case for Responsible Tourism
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RESPONSIBLE TOURISM IN CITIES
LOCAL ECONOMIC DEVELOPMENT THROUGH
URBAN RENEWAL AND TOURISM: AN APPROACH
FOR COMPETITIVE URBAN RENEWAL AND
RESPOSIBLE TOURISM IN PORT ELIZABETH
TWO CASE STUDIES
6 May 2011
Durban
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Moving Out of the Financial Crisis;
“No Income, No Job, Asset Less”
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Port Elizabeth and the Mandate Area of the
Mandela Bay Development Agency
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The Mandela Bay Development Agency
Local Spatial Development Framework Area
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• Expanded auto & container freight on
vacated tank farm & manganese land
• No allocation of land beyond Southern Ports
Agreement
• Environmental, safety and access
constraints on Southern Port land means
that development options are very limited
• Waterfront development over southern
portion of the harbour
• Continued vehicle freight and fishing
related activities in northern portion of the
harbour
• Waterfront and city integration
Two Visions for the Harbour
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Total Population 2007 – 1,088,839
MBDA Precinct
Responding to the broad market: Living Standard
Measurement
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?
Background
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A THIRD WAY
Background
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The Metro’s economy is dominated by the tertiary sector, (tourism and real estate) contributing 64% to
the GDP, the secondary sector mainly automotive) 35% and the
primary sector (mining) only 1 %.
Sectoral contribution to Nelson Mandela Metro’s GDPR 1995-2007 (constant 2000 prices)
Sectoral contribution to Gross
Domestic Product (GDP) in Nelson Mandela Metro
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The tertiary sector is the most stable, and has shown the most consistent positive growth, where the
secondary sector is highly volatile
Figure 2: Year on year % change in growth rate (constant 2000 prices) of sectors in Nelson Mandela
Metro
Stability of Sectors
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Market size
Market
performance
Market profile
Market gaps
Investment
opportunities
What does the City want?
What can it absorb?
Consumer market
profile
Economic
base analysis
Comparative
analysis of
market size
Contextual
analysis
Office Market
Retail Market
Residential Market
Sector analysis
Tourism market
Leisure/Sport market
Culture & Heritage
market
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The Political Enviroment
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The PlanI
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CASE STUDY ONE
SEMI-PEDESTRIANISATION OF GOVAN
MBEKI AVENUE (THE CBD MAIN STREET)
Economic, social and environmental
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65%
13%
22%
Govan Mbeki Avenue Market Research:
Where do people come from?
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Minibus Taxi 55%
Bus 7%
Car 17%
Walk 19%
Train 2%
Govan Mbeki Avenue: Market
Research: How do people travel?
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“Money in muck”
approach…
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KEY FINDINGS:
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CASE STUDIE TWO
THE REDEVELOPMENT OF THE DONKN
RESERVE (A HERITAGE PROPERTY)
Economic, social and environmental
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The
economics
of art
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The Donkin Project
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S
T
S
S
T
S
S
T
S
S
T
S
S
T
S
NMMU
NMMU
NMMU
NMMU
NMMU
NMMU
NMMU
NMMU
?
?
S
T
S
Commission: DONKIN existing
Commissions: WRAP MARKTING TS,
St MARY’sSTEPS,
Commission: LINK
Banner reproductions of
guidance)
Banner reproductions of
artworks in Red Location
(RORY needs advice/
guidance)
Emerging
Artwork with link to South
Temple
Artwork with link to South
End Museum and Hindu
Temple
BirthBirth
boyhoodboyhood
Rivonia
Trial
Womens
March
Rivonia
Trial
Womens
March
76
uprisings
76
uprisings
ElectionsElections
Democrac
y
Democrac
y
Artwork with link to
Uitenhage
Artwork with link to EPSAC
Route marker with
67 elements
Commission: Campanile
Commission: CONTOUR PATH, AMPHITHEATRE, I
Commission:
WHITES RD WALL
Commission:
M
Commission:
ANTHENAEU
M
- Way-finding
- Labels
- Signage
NMMU
NEW MOSAICNMMU
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JETTY STREET WALKWAY
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Welcome Carpet – Lisbet Demeyer
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SITE WORKS THE FLAG – POSITION,
SCALE AND PROPORTION
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CONCLUSION
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QUESTIONS?