The Burrito Principle and Beyond: 10 Unique Marketing Ideas

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The Burrito Principle and Beyond...

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How can a marketing idea or bit of advice stand out from the crowd? We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name? In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.

Transcript of The Burrito Principle and Beyond: 10 Unique Marketing Ideas

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The Burrito Principleand Beyond...

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10 MemorableMarketing Ideas

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1. The Burrito Principle

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2. The Samuel L. JacksonMarketing Hack

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Some people are lazy. Make it as easy as possible to get your content shared.

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3. Pomodoro Marketing

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Make your marketing idea stick by giving it a memorable name

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4. The HedgehogConcept

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5. Blue Ocean Strategy

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6. P.O.S.T. Method

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Success on social media:1. People2. Objectives3. Strategy4. Technology

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7. The Pac-Man Effect

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Twitter conversations with brands areoverwhelmingly positive/neutral

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8. Skrillex Content

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Create a good rhythm of deep content and quick content

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9. The Drafting Technique

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Draft behind your others to find theoutlets and opportunities for pressfor your blog

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10. The 2-Pizza Rule

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If a team can't be fed with 2 pizzas,the team is too big.

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Much more: bit.ly/mktgideas

Sources:johncockley, Jim Collins, CoSchedule, Jeff Bezos, Darian Rodriguez Heyman,Groundswell, Noah Kagan, Greg Ciotti, Mention