the bucket

listmag

To do:Australian round trip

Featuring:Niels’ GoPro PhotographyBurning Man InfographicNiels’ Resumeand more!

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Welcome to my bucket list magazine. The design has been in-spired by my personal bucket list, and includes things I would really love to do one day, but also things I have already done. The photos of the things I have already crossed off my bucket list have been made with my GoPro camera. I hope you enjoy it!

(Autumn tree in Den Bosch)

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•Report: My Creativity•Interview: The expat life•Reflection Report•Communication Plan•Resume•Infographic: Burning Man•WOMM•Appendix•Sources

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Contents

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On Thursday the 21st and Friday the 22nd of November our Cre-ative Industries class visited the MyCreativity Sweatshop as part of the Creative Industries course. In the time leading up to the event, I was excited and interested to see what experts had to say about the Creative Industry that I may one day become a part of. I was hoping to really learn and be able to take something away from the experience. What I found, however, was anything but this. The con-tent of the lectures were focused very much on a macro-economic

scale, and were, quite frankly, extremely boring. We visited the first two lectures on the Thursday. After this we took a break and returned at 14:45 for the last one. These three lectures were all extreme-ly dull and monotonous. So much so, even, that this fact was all I remembered of them!

(Screenshot of ticket purchase)

The Friday lecture, however, was extremely interesting. It was about ”the creative city as internet of (bright young) things. This was essen-tially a debate between three men, who argued their opinions on to-day’s digital society, where every move you make is being watched, and that societies are lead to believe they are free to make their own choices, when they are actually being “nudged” in the right direction by higher powers. I found this interesting because this is something I often think about, and if this goes much further, it can become a serious problem.Finally, we visited the serendipity workshop. I enjoyed the workshop, even though I don’t think I learned anything from it. The workshop started by the lights being switched off. Then, a man dressed up in an old fashioned gown, holding a book and an oil lamp told us a

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Reports:My Creativityfairy tale story where serendipity was the centre of the entire story. This formed the introduction for the leading speaker. He was an old, Dutch man, which made for a heavy Dutch accent, and he was therefore difficult to understand. He explained the meaning of the term serendipity as invention without intention. He used many in-teresting examples that have occurred throughout history, and went on to explain the difference between serendipity and, for example pseudo serendipity. Sadly, however, I walked out the door of this workshop feeling more entertained than enlightened, which I did not expect.

In conclusion, I’m glad I attend-ed this sweat-shop, as it intro-duced me into the world of events such as this. I might visit something sim-ilar within the boundaries of my interests in the future.

(Desert Sunset, Dubai, UAE)

As for the MyCreativity sweatshop specifically, however, I was disap-pointed. I had hoped and expected to be able to take away more from this experience than I eventually did. Hopefully the next sweat-shop I visit will be much more enlightening!

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contents

Flower Garden Bank Sanctuary, Gulf of Mexico

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To do: Dive with Mantas

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InterviewIntroduction For this assignment, I have decided to interview my father. He may not be an ex-pert in field of leisure, but I admire him for what he has achieved as an expat. He has lived and worked abroad for 17 years now. At this point in time, my greatest ambition is to immigrate to Australia, and interviewing him about his experiences as an expat has given me a lot of wisdom on the subject. This wisdom will come in handy when I myself become an expat. In fact, anyone considering of immigrat-ing abroad after their studies will find this article extremely useful.

(Jeroen visiting his colleagues in the middle East) Jeroen Willemars is just a reg-ular, 57 year old man from a little village in the Netherlands. What makes him special, how-ever, is that he has done what so many only ever dream of doing: immigrating and living abroad. 17 years ago, he made the decision to move to Cy-prus with his family, after being headhunted for a company in the seaside town of Limassol. That proved to be one of the best decisions of his life, as he decided to stay. He lived there happily for 16 years, until last year, when he was asked to move with his office, which relocated to Dubai, in the UAE. He now lives there with his wife. It all started when he got headhunted.“This company approached me and after that we went for a visit to Cyprus. After that I had some interviews and I after that got the job.”It wasn’t as easy as it sounds though. He was leaving a lot behind in the Nether-lands when he left. The network he built up his entire life was no longer useful, and more importantly, his family had to be left behind. He realised that this also meant that his mother would have to miss her grandchildren growing up. He also left behind his beloved friends, hockey and tennis clubs. In a way it was like start-ing his whole life from scratch.“You have to learn and see how everything works when you live in a different country, like shops, where you can buy everything, friends, schools, social activi-ties, cars, housing, telephone, electricity bills, etc. everything.”

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The fact that it was a very difficult path that Jeroen chose, however, does not mean he regrets his decision. In retrospect, he is still extremely happy with what he did. From a career perspective, it gave him more opportunities to grow, as in Cyprus they were setting up a new business, with new markets, and more challenges, which he enjoyed. From the children’s perspective, they got better education than they ever could have gotten in the Netherlands, and a great life growing up. After the great adventures that Cyprus had to offer, Jeroen was faced with a newchallenge. At the beginning of 2013, he relocated to Dubai with his company.

(Jeroen visiting his colleagues in the middle East)According to Jeroen, the company was extremely sup-portive during the move:“It went very smoothly be-cause there was a lot of sup-port from MSD to help us. They had people appointed to look after us, to help us in all the new things, like finding shops, a house to live in , vi-sa’s, driver licence etc. There was always a person ready in Dubai to support us. Which is very helpful. relocation sup-port, relocation package. we even got a training for two

days to help us understand the culture change.”Now, with so much international experience, Jeroen still retains his passion for travelling and seeing the world. There are still countries that he would love to live in. Australia and New Zealand, for example, are high on his priority list. When he retires, he plans to live partly in the Netherlands, and partly in the countries where his sons will end up. In conclusion, Jeroen has the following advice for anyone that is thinking of immi-grating away from the Netherlands after their university degree:“My advice is to work hard , be open for new experiences and adjust to the way people work and live in those countries. It will not come by itself. You have to work hard for it, but when you do, it will all be worth it...”

The expat life

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Reflection:Guest LecturesReflection on guest lecture of transmedia storytelling

In this lecture, Rene Boonstra explained the difference between cross media and transmedia storytelling, and the value of both in the marketing of a com-pany’s products or services. He also explained how transmedia storytelling allows companies to add value to a product by telling a story on a variety of different forms of media, ideally involving the participation of the customer at some point. Although what Rene talked about was not at all new to me, it

(Rice Terraces, Bali, Indonesia)

did clarify some areas of what transmedia storytelling is about and where and how it can be applied. The examples he used were very insightful and inspiring. They made me see that we are already applying this concept to the FuturemasterZ project.

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Reflection:Guest Lectures On friday the 14th of November, our Creative Industries class participated in a communication workshop at the Amsterdam EYE. This workshop was given by Andre Hengeveld. In the time leading up to the event, I did not know what to expect of this workshop. I had never been inside the EYE museum, so when I entered I was very impressed by it. This made me curious for the workshop to come. In his presentation, which was aimed primarily at FutureMasterZ, as he is a friend of Ronald and gave the presentation as a favour to him. Andre de-scribed that when it come to communication, the most important thing to think about is the strategy. This means, according to him:

1. Conveying the right message2. Conveying it to the right tar-get group3. Doing it efficiently.4. Doing it in the right time frame5. Taking budget into account6. Using the best possible com-munication tools.

(Uluwatu, Bali, Indonesia)

He then went on to show how these steps are applied. He showed us the communication strategy of the Eindhoven University of Technology. After this we had to start working on the communication strategy of our project’s commissioning client. When we had just finished the workshop at the EYE museum, I had the feel-ing that it had not been very useful, as I felt we were hearing things we al-ready knew. Now, however, after realising that we never actually applied it fully to our project, it was a good moment for us to refresh our memories on this theory. It is a shame that we did not look at this halfway through the project, so that we could reflect on the communication plan we were doing, and fix the major flaws before we handed it in to Ronald. Luckily, though, we are being given a second chance to fix it. I will be sure to apply the commu-nication theory that has been revisited here to the project now.

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To do: the North Shore

Banzai Pipeline, Oahu, Hawaii.

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contents

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Communication PlanThis Communication Plan details the identity of my personal brand. This is es-sentially how I view myself, and what I believe to be my expertise and skills. It also explains how I plan to promote and distribute my personal brand, and through which channels I plan to do this. The diagram on the right is my personal brand template. My brand essence is the combination of values that make me who I am, just as a cell nucleus dictates its identity.

These three values are:FreedomAdventureEntrepreneur

The rest of my core values are:DeterminedEager to learnIntegrityPerfection

At the moment, my expertise lies in the wakeboard field. With 5 years of expe-rience, this is currently my greatest asset. I also have management skills, which I gained through my university program, and besides these, I also have an en-trepreneurial mindset. My greatest achievements thus far, are having become a semi-professional wakeboarder, sponsored by Liquid Force wakeboards, and coming up with the concept for my very own wakeboard school.

Media MixThe manner in which I spread my personal brand is currently primarily through social media. I am active on Facebook and Instagram, where I communicate my brand in an informal manner to my friends and wakeboard contacts. This includes professional wakeboarders, wakeboard manufacturers and cable parks. Next to this, I am active on LinkedIn to distribute and promote my personal brand on a more professional level. Finally, I distribute the creative side of my brand on my Tumblr blog and my personal Vimeo channel. Besides social media, I distribute and promote my brand through word of mouth by the work I do in the field.

You will find links to my social media on my resume on the next page.

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Resume

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Infographic

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WOMMThe concept proposes three main promotional tools mostly based on visuals and interaction; social media, stickers, photo& video booth. To better envision the picture of our marketing campaign, there will be a walking video & photo booth which will be put on in a boat on wheels and it will be hosted by international students dressed up in sailor costumes. The boat on wheels will go around the city, to schools, universities and hotspots where young people hang out.Sail crew will invite people to get photos on the boat, take interviews or fun videos.

It will be fun, attractive and exciting but at the same time informational. At the hotspots, the Sail crew will tell the story behind the campaign, they will spread stickers and they will tag every photo and video with the hashtag #Sailamster-dam2015. The stickers will be a call to action for the young interna-tional that want to participate and become buddies for the real sailor crews, at the actual event.

(Noosa National Park, Sunshine Coast, Australia)They should be effective and have an immediate impact and get people react to it. Stickers will contain simple but effective message like ‘’IS THIS YOUR FAV SPOT IN AMSTERDAM?’’, ‘’WHY IS THIS SPOT SO SPECIAL?’’, ‘’WHAT DO YOU LIKE TO DO HERE?’’. At the bottom of the stickers SAIL’s website, Facebook page of the SAIL bud-dies will be put on, together with a “hash tag”. Examples of these “has tags” can be #FAVPLACEADAM, #SAILAMSTERDAM2015.The social media will be the online sup-port for the whole campaign. Sail website, Instagram & Facebook will be the online places that people will be guid-ed to by the stickers. People can check out their pictures and the short videos taken on the boat and this way we can trigger their attention towards the upcoming event. The website will provide them with more information about the event and it will be also the place where international youngsters can sign up for the buddy system. On the other side, the sailors will be also able to check out all these promo materials by going online. They can also interact and make their own video and photos. Consider-ing the viral effects of hashtags among the different promo campaigns and the posi-tive reactions to these hidden city messages, the SAIL WOMM idea has the potential and it can get the same consideration and outcomes.(A poll was done to predict the success of this concept. A screenshot of this can be found in the appendix)

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contents

To do: Visit Tahiti

19Tahiti, French Polynesia

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AppendixScreenshot InDesign (early)

Screenshot InDesign (middle)

Screenshot WOMM test

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SourcesSources:To do list picture 1: http://www.scenicreflections.com

To do list picture 2: http://flowergarden.noaa.gov/image_library/expedition/foster11/nccosdiver3.jpg

Interview source: Jeroen Willemars: jeroen.willemars@merck.com

To do list picture 3: http://upload.wikimedia.org/wikipedia/com-mons/thumb/3/39/Hawaii-Pipeline.jpg/250px-Hawaii-Pipeline.jpg

To do list picture 4: http://www.sportdiver.com/files/_imag-es/201309/spd1013_tahiti_1.jpg

Infographic: http://dailyinfographic.com/wp-content/up-loads/2010/10/hurt-at-burning-man.jpg

To do list picture 5: http://www.cairnsholidayspecialists.com.au/shared_resources/media/skydiving-in-cairns-mission-be-18951_1024x1443.jpg

(Turtle, Mare, New Caledonia)

22To do: Skydive

Skydive over Mission Beach, Australia