The brands making a name for themselves on social in the UK in October
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PiQ UK Social Brand Report October. The most talked about brands on Twitter by our audience of influential UK tweeters. Several new faces make the top 30 this month...
Transcript of The brands making a name for themselves on social in the UK in October
Newcomers Morrisons leads new pack of companies making Top 30 UK Social Brands
PiQ UK Social Brand Report October 2014
Tracking the 100k "most Influential UK Tweeters…
• We track the brands, content and topics being talked about by the 100k most influential UK tweeters each month.
• To find out which brands have had the largest share of the conversation among the most influential voices online.
• For more information on PiQ and our data on brands in the UK and globally, visit PeerIndex.com today!
PiQ UK Social Brand Report October 2014 # Brand PiQ Buzz Score +/-‐
1 Apple 2983 -‐
2 Google 2980 +1
3 Amazon 2629 -‐1
4 Tesco 1355 -‐
5 Ci=bank 854 +4
6 eBay 782 -‐
7 NeDlix 777 +1
8 O2 714 +3
9 Xbox 711 -‐4
10 MicrosoJ 711 -‐
11 Lego 498 +1
12 Asda 426 +2
13 Samsung 361 -‐6
14 Nike 356 +1
15 Ferrari 355 +5
# Brand PiQ Buzz Score +/-‐
16 Starbucks 350 -‐3
17 Ford 292 +4
18 Morrisons 285 +19
19 Yahoo 284 +3
20 Paypal 224 +5
21 Topshop 216 +2
22 Waitrose 216 -‐4
23 McDonalds 214 +5
24 KFC 211 +3
25 IKEA 210 -‐1
26 Audi 203 +6
27 BMW 200 +2
28 Nintendo 183 +5
29 Nutella 170 +7
30 IBM 143 +9
Newcomers make list for first time
• Morissons overtook Waitrose to make the top 30 for the first time.
• Tesco, which remains in the headlines for the wrong reasons this month, was still the most talked about supermarket.
• Rumours that Audi was going to join Formula 1 got people talking about them.
• And IBM, which has signed an data partnership with Twitter, also made the list for the first time.
All change at Morrisons • The supermarket has been in the headlines (and in people’s
Twi\er feeds) for various reasons this month. • October saw Morrisons take on rivals with the launch of a
new loyalty card with plans to match the prices at discount rivals Aldi and Lidl.
• This sent Twi\er into quite the flu\er. But perhaps more because of Lidl’s perfect response to the news.
Audi in the fast lane
• No Audi are not joining Formula 1 in 2016. Much to the disappointment of their fans on Twi\er.
But a hugely successful campaign tying TV adver=sing to Snapchat and Twi\er sees them firmly in the driver’s seat this month.
IBM seeks profits in social data
The Supermarket made the headlines for all the wrong reasons in September. Shares have clumped 45% this year and recently became embroiled in a scandal and was forced to admit it had overstated profits by £250m
Compu=ng company IBM Announced a new data partnership with Twi\er that will see them turn the 500 million-‐or-‐so tweets sent every day into business intelligence. With revenues in their more tradi=onal consul=ng stagna=ng, they’re hoping this rela=vely untapped resource will change the way companies use big data in their decision-‐making.
Influen=al Brands • The UK Social Brand Report looks at brand men=ons. But which
brand accounts are the most influen=al in the UK?
• PeerIndex measures influence by looking at who generates the most conversa=ons. And from the data we collected: being talked about is not the same as being talked to.
• Tesco is seeing the most engagement (and therefore has the most influence) within our UK audience. Other supermarkets are also par=cularly influen=al.
• Adidas, though not being men=oned as oJen as rival Nike, is s=ll making a big impact on Twi\er.
• There is more than one way to measure a brand’s success on Twi\er. Which metric are you aiming for?
Influen=al Brands Brand UK Influence Score UK Brand Report Posi<on
97 4th
96 8th
96 3rd
96 33rd
95 12th
94 22nd
94 31st
93 37th
